Course Name:

DAY/ WEEK Week 6 Monday UNIT/ CHAPTER MODULE Unit 2 Chapter 5 LEARNING OUTCOMES TEACHING/LEARNING STRATEGIES 1. Assign reading: Chp5, p 106-141 2. Suggest student to complete an Online Communication Skills Assessment 3. Create relevant topics in the weekly discussion board 4. Suggest student to complete the optional writing skills practice at their own paces. LESSON CONTENT Communication Technology & Information Flow Organizing e-mails and memos Applying e-mail and memo formats Adopting best practices for professional e-mails Using Instant Messaging and Texting EVALUATION METHODS -ASSIGNMENTS POSSIBLE POINTS 1. ----Weekly Friday LOCATI ON DUE DATE

a. Recognize the electronic communication as a main trend in the business communication. b. Describe the pros and cons of selecting e-mails and memos as a communicational channel c. Outline informational emails or memos with four components. (subject line, opening, body and closing) d. Organize email and memo formats by applying specific formats. e. Adopt best practices for writing professional emails f. Describe the pros and cons of instant messaging and texting. g. Explain the business applications of instant messaging and texting. h. Describe the business application of Podcasts,

1. Reading-chapter 5

2. Quiz-chapter 5 (a, b, c, d, e, f, g, h, I 2. Test: 20pts j, k) 3. Discussion Board: 3. Discussion (1) Response at least four out of five Board topics by creating original posts (1) 5pts/ topic (Maximum 200 words) Five topics: Total: 20pts The Ethics of Monitoring Employees' E-mail Messages ---(c) Using E-mail Professionally ---(c,d,e) Avoiding E-Mail Problems ---(e) Using Netiquette When Composing E-mail Messages ---( e) Instant Messaging on the Job --(f,g) (2) Reply at least one peers threads for each topic 4. Writing skills practices (1) (optional) Career Track Spelling--(j) (2) (optional) Advanced Grammar Mechanics----(k)
(3) Analyze the video Innovation, Learning, Communication: A Study of Yahoo! Or Persuasive Request: 4. Writing 20 pts

Using Podcasts, 5. Strengthen the Blogs, and Wikis for interaction among business students, improve students writing Negotiating Social skills and critical and Professional thinking skills, and Networking sites assign students to write a short essay in their blog, as well as write a critique for one peer.

Hard Rock Caf formulate your reflection into an essay format by answering the following questions,

DAY/ WEEK

UNIT/ CHAPTER MODULE

LEARNING OUTCOMES

TEACHING/LEARNING STRATEGIES

LESSON CONTENT

EVALUATION METHODS -ASSIGNMENTS

POSSIBLE POINTS

LOCATI ON

DUE DATE

Blogs, and Wikis. i. Create a Podcast, a Blog, and a twitter for business. j. Evaluate the advantages risks of social networking and texting. k. Utilize RSS and Social Bookmarking to navigate and organize the online resources.

and share it on the blog.( d, e, f, g, h, i) 5. Team activity

(1) Formulate a professional email by analyzing one of two videos, (2) Create a twitter group (book, p136) (3) Create a LinkedIn profile (book, p136) 5. Team Activity Email, 40pts Twitter, 5pts LinkedIn, 5pts

Appendix Topics Learning Outcomes The Ethics of Monitoring Employees' E-mail Messages c Describe your experiences. Should managers have the right to monitor the e-mail messages of employees? Why or why not? Discussion What if employees are Guides warned that e-mail could be monitored? What rights to privacy should employees have in the workplace when using email? Have you ever worked somewhere where e-mail is monitored? Using E-mail Professionally c, d, e What makes an e-mail message look unprofessional? What should business communicators do to make sure their e-mail messages project a professional image? Why is it important to send professional e-mail messages on the job?

Discussion Board Avoiding E-Mail Problems e Think of specific examples of nonverbal communication, such as posture, gestures, eye contact, facial expressions, space, grooming, and appearance. How can business communicators make sure they are using e-mail safely and effectively? What can companies do to avoid hackers, viruses, phishing, and other problems? Have you experienced any problems while using e-mail at work, school, or home? What types of e-mail security issues do you think companies will have to deal with in the future? Using Netiquette When Composing E-mail Messages e Instant Messaging on the Job f, g

Hint: Visit NetManners at Describe your experiences. http://www.onlinenetiquette.com/ before your discussion. Do you think that instant messaging (IM) is a valid What is netiquette? Why is it so communication tool in the important when sending e-mail workplace? Why or why not? messages? What can you do to use this What are some rules of tool professionally on the netiquette that all e-mail users job? should follow? Do you currently use instant What have been your messaging personally or experiences with people professionally? violating netiquette? How does poor netiquette reflect on the sender of the e-mail message? How does it reflect on the company?

Topics

Learning Outcomes

The Trends of Communication Technology for Business a

Best Practices for Texting j

Social Networking j

Ethical Issue

 Textbook, p127 Critical Thinking, 1 Discussion Guides How does your use of email, IM, texting, blogs, social media, and other current communication technologies with your friends and family compare with the business uses of these technologies that you learned about in this chapter?

Textbook, p128 Critical Thinking, 3 A recent study suggests that American teenagers text away to the tune of about 80 messages a day, almost 2.300 a month. The dangers of texting while driving are well established, but what about texting while walking? A 15-year-old in New York state fell into an unsecured manhole while she was texting. Another texting incidents, and do we need legal restrictions for distracted walkers who text?

Textbook, p128 Critical Thinking, 4 Media company ESPN recently created an official policy for social networking that affects all its prominent talent. The core message: Assume at all times you are representing ESPN. Some sports bloggers have criticized the rules as too strict. Discuss the ramifications of the core statement.

Textbook, p127 Critical Thinking, 2 Google CEO Eric Schmidt upset some by sketching his vision of a future in which targeted advertising will become so sophisticated that the search software will know exactly users preferences and literally tell them what to do. Google is already under fire for its Streetview software in Google Maps for breaching privacy, and this notion of artificial intelligence and anticipating our needs makes many uncomfortable. How do you view this expanded role of search software? What are the potential advantages and disadvantages? Textbook, p128 Critical Thinking, 5 Playboy recently launched a new office-safe web site, TheSmokingJacket.com, designed to entertain the magazines core readership, males between the ages of twenty-five and thirty-four, as they goof off on the job. Hiding its true origin, the new Web site expressly wishes to reach bored men at work. Instead of nudity, it offers humor and related cool content. The lead producer of the stealth Playboy clone, Matt Gibbs, seems to have no qualms about tricking company firewalls: The ideal is to bethe go-to site for those who are bored at work. Analyze the ethics of (a) launching a Web site that deliberately targets office workers while they are on the job and (b) Web surfing while being paid to work. Could an argument be made for limited surfing that most would consider harmless? Under what circumstances and rules? What are the dangers of engaging in such behavior at work?

Video Topics Video 1

Innovation, Learning, Communication: A Study of Yahoo! (8 edition )
th

Video 2 Persuasive Request: Hard Rock Caf

(8th edition)

Video 3
Smart E-mails and Memos Advance Your Career (9th edition)

Learning Outcomes Link

c, d, e (team activity?)
http://www.swlearning.com/bcomm/webtutor/guffey_e bc8e/videos/bridge/ch08/index.html

c, d, e (team activity?)
http://www.swlearning.com/bcomm/webtutor/guffey_ebc8e/v ideos/bridge/ch08a/index.html As an assistant in the Hard Rock Corporate Identity Division, you have been asked to draft a persuasive message to be sent to the Edinburgh International Comedy Festival. In doing research, you learned that this festival is one of the three largest comedy festivals in the world, alongside Melbourne Madness Festival and Montreal 's Just for Laughs Festival. An annual event, the Edinburgh International Comedy Festival takes over this Scotland city each autumn with stand-up comedy, cabaret, theater, street performance, film, television, radio, and visual arts programs. Some of the programs raise funds for charity.

Discussion Guides

After viewing the video describing the Internet company Yahoo, you are to assume the role of assistant to John Briggs, senior producer, who appeared in the video. John has just received a letter asking for permission from another film company to use Yahoo offices and personnel in an educational video, similar to the one you just saw.

What are some e-mail catastrophes that you have heard about? How could they be avoided? What do you think businesspeople mean when they say they have a love/hate relationship with email? Why is it important to remember that e-mail is not like a telephone conversation?

John wants you to draft an e-mail message for him to send to the operations manager, Ceci Lang, asking for permission for VX Studios to film. VX says it needs about 15 hours of filming The problem is that the festival is staging some of its events at the Hard Rock Cafe, and the festival is using time and would like to interview four or five outdated Hard Rock logos at their Web site and in print managers as well as founders David Filo and announcements. Your task is to persuade the Edinburgh Jerry Yang. VX would need to set up its mobile International Comedy Festival organizers to stop using the studio van in the parking lot and would need old logos. Explain why it is necessary to use the official permission to use advertising film clips. Hard Rock logo. Make it easy for them to obtain the Although VX hopes to film in May, it is flexible official logo at <http://www.hardrock.net.official.logo>. about the date. John Briggs reminds you that Organizers must also sign the logo usage agreement. Yahoo has participated in a number of films in Organizers may be resistant because they have invested the past two years, and some managers are in announcements and Web designs with the old logo. If they don't comply by June 1, Hard Rock attorneys may complaining that they can't get their work begin legal actions. However, you need to present this done.
date without making it sound like a threat. Your boss wants this message to develop goodwill, not motivate antagonism.

 Write a persuasive memo or e-mail message to Ceci Lang, Operations Manager, asking her to allow VX Studios to film at Yahoo. Your request memo should probably emphasize the value of these projects in enhancing Yahoo's image among future users. Provide any other details you think are necessary to create a convincing request memo that will win authorization from Ceci Lang to schedule this filming.

Write a persuasive e-mail message to Edinburgh International Comedy Festival organizer Barry Cook at <bcook@edinburghfestival.com>. Add any reasonable details.