INTRODUCTION

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CURRENT SITUATION

CURRENT SITUATION:

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CURRENT SITUATION

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OPPORTUNITY AND ISSUE
ANALYSIS
SWOT ANALYSIS:

STRENGHTS:

• Capital inflow from the parent company

• Can afford lower call rates

• Can reach rural areas easily with the help from

their Group Partners

• Customers are loyal

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OPPORTUNITY AND ISSUE ANALYSIS

WEAKNESSES:

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OPPORTUNITY AND ISSUE ANALYSIS

OPPORTUNITIES:

• Remote areas of Pakistan are an untapped

market.

• Introducing new Corporate deals for business

market.

• Improved network coverage

• Competitive call rates.

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OPPORTUNITY AND ISSUE ANALYSIS

THREATS:

• Big Fishes like Mobilink, U-fone and

Telenor are still very active

• Pakistan’s economic and political

environment.

• New entrants coming to Pakistani market

• Decreasing call rates

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MARKETING STRATEGY
• MARKETING OBJECTIVES:
• WARID Telecom's primary objective in the market is to ensure highest
level of telecommunications service and customer care

• Extensive countrywide coverage.

• Focus on capacity expansion.

• Competitive advantage over competitors

• Mobile coverage in remote areas of Pakistan

• Improved distribution channels

• More focused distribution according to the target segment

• To increase market share to 35% of the total market in the year 2008 –
09.

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MARKETING STRATEGIES- OBJECTIVES

• Launching of customer relationship programs

• Make popular the easy load.

• Introducing new packages in Post Paid category

• Offer competitive rates in the market

• Increase in market reach through effective advertisements.

• Introduce new high-tech technologies for improved network.

• Launch sports program for youth.

• Provide better security for SIM

• Achieve effective brand awareness within consumer market

and in business market.

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MARKETING STRATEGIES- SEGMENTATION

SEGMENTATION:

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MARKETING STRATEGIES-
SEGMENTATION

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MARKETING STRATEGIES -
POSITIONING
POSITIONING:

“Har jaga Har Pal”

“Raho Connected Her PAL”

“Be at the top with Warid”

“Reach your success With Warid”
“Make your Dreams come true with Warid”

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MARKETING STRATEGIES- TARGET
MARKET
TARGET MARKET

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MARKETING STRATEGIES- TARGET
MARKET

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MARKETING STRATEGIES- TARGET
MARKET

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ACTION PROGRAMS- PRODUCT MIX

PRODUCT

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ACTION PROGRAM- PRODUCT MIX

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ACTION PROGRAMS- PRODUCT
MIX
PRICE

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ACTION PROGRAMS – PRODUCT
MIX
PRICING
STRATEGY

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ACTION PROGRAMS- PRODUCT
MIX
PLACE

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ACTION PLANS- PRODUCT MIX

PROMOTION

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ACTION PLANS- PRODUCT MIX

PROMOTION ITCN 2008

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FINANCIAL PROJECTIONS

FINANCIAL PROJECTION:


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 FINANCIAL BUDGET

FINANCIAL BUDGET:
Rs.

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CONTROLS
CONTROLS:

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CONTROLS

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