Ethnocentrism

Ethnocentrism is judging another culture solely by the values and standards of o ne's own culture.[1][page needed] The ethnocentric individual will judge other g roups relative to his or her own particular ethnic group or culture, especially with concern to language, behavior, customs and religion. These ethnic distincti ons and subdivisions serve to define each ethnicity's unique cultural identity.[ 2] Ethnocentrism may be overt or subtle, and while it is considered a natural pr oclivity of human psychology, it has developed a generally negative connotation. [