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  • Define The Problem and Research Objectives

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    punyas
    24 vizualizări2 pagini
    The document describes key terms related to the marketing research process. The first step is to develop a research plan, while the last step is to present findings. Primary data refers to information freshly gathered for a specific purpose, while experimental research aims to establish cause-and-effect relationships by eliminating other explanations. A marketing decision support system helps organizations gather and interpret relevant information to guide marketing actions.

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    The document describes key terms related to the marketing research process. The first step is to develop a research plan, while the last step is to present findings. Primary data refers to information freshly gathered for a specific purpose, while experimental research aims to establish cause-and-effect relationships by eliminating other explanations. A marketing decision support system helps organizations gather and interpret relevant information to guide marketing actions.

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    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
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    24 vizualizări2 pagini

    Define The Problem and Research Objectives

    Încărcat de

    punyas
    The document describes key terms related to the marketing research process. The first step is to develop a research plan, while the last step is to present findings. Primary data refers to information freshly gathered for a specific purpose, while experimental research aims to establish cause-and-effect relationships by eliminating other explanations. A marketing decision support system helps organizations gather and interpret relevant information to guide marketing actions.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 2

    1- The first step in the marketing research process is _____.

    develop the research plan define the problem and research objectives collect the information present the data make the decision 2- The last step in the marketing research process is _____. develop the research plan define the problem and research objectives collect the information present the findings make the decision 3- Data that is freshly gathered for a specific purpose is called _____. behavioral data Primary data secondary data syndicated data explanatory data 4- Research that is designed to capture cause-and-effect relationships by eliminating competing explanations of observed findings is called _____. behavioral data experimental research survey research focus group research observation research 5- The best way to reach people who would not give personal interviews or whose responses might be biased or distorted by the interviewer is by using a(n) _____. online interview personal interview telephone interview mail interview mall-intercept 6- _____ is a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action.

    Marketing Decision Support System Marketing Metrics Galvanometer Interdependent Data Monitor SWOT Analysis 7- The set of consumers who are buying the company's product is the _____. potential market available market target market penetrated market total market 8- The percentage of ownership among customers in a population is referred to as _____. customer loyalty percentage market selectivity percentage product penetration percentage market net worth percentage market share percentage 9- The sales goal for a product line, company division, or sales representative is called a _____. sales forecast sales budget sales expectation sales delivery sales quota 10- The total amount of sales that might be available to all firms in an industry during a given time period is known as the ________. total market potential total market share total market penetration total market percentage total market coverage

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