A VISION OF TOURISM

SECTOR IN INDIA

-INDIAN JOURNAL OF
MARKETING
(Dr. Joseph & Mr.Adalarasu)

Shreyas Laste(18)
 INTRODUCTION
• Fastest growing industry in World

• Annual revenue $550 billion expected to

double by the year 2010.
Tourist Arrivals (2006)
1000
900
800
700
600
500
400
300
200
100
0
top worldwide
destinations (2006)
(2006)
 Indian Scenario
year Foreign tourist Annual Growth
arrival (Million) Rate
2004-05 3.92 13.3

2005-06 4.44 13.5

2006-07 5.08 14.3

Foreign Exchange Earning of India

Year Revenue earned

(US $ in million)
2004-05 $7.49

2005-06 $8.63

2006-07 $10.73
 Revenue Generation
Year: 2007

Country Position revenue

India 18th $38.1b
China 5th $221.4b
Year: 2015

India 16th $121.3b

China 2nd $675.1b
Personal Travel & Tourism
Year: 2007

Country Position revenue

India 17th $22b
China 8th $89.8b
Year: 2015

India $1.8b
China $17.6b
 Factors responsible for growth
1. Hotel & Transportation Industry

3. Banking Industry

5. Medical Tourism

7. Introduction & Implementation of

campaigns
 Hotel & Transportation
Industry
• Demand for rooms continuously increasing
since september 2003

• Availability of room far less than the

demand

• 125000 hotel rooms required by 2010

 Banking Industry

• Operation of overseas bank

 Medical Tourism
• Health conscious tourist

• Growing 30% a year

• Huge saving for tourists

• Mitral Valve surgery: US - $2,15,200

India - $7,850
• Ayurvedic treatment and medicines – no
side effects

• Another way of increasing tourism

 Introduction & Implementation of
campaigns

• Incredible India Campaign

• Pacific Asia Travel Association (PATA)

Award: prestigious award awarded to the
best the Asia Pacific’s travel industry
 CONCLUSION
• According to WTTC India will rank sixth in
terms of real growth in 2006- 2015
decade.

• Indian tourism will grow by 8.6%

 Tasks to be undertaken for sustaining
tourism growth

3. Training should be provided to tourist

management leaders.

5. Destinations should be properly

maintained

7. Planning for betterment of Indian tourism

Akshaya Jadhav (18)