Master of Business Administration (MBA) - Semester III Descriptive Practice Question Paper MB0050 Research Methodology 4 Credits Book

ok ID: B1700 Set 1 Q. No

1.

Question
Research is a sequential method of enquiry, directed towards a clear implicit or explicit objective. Describe in detail the steps to be carried out in a typical research study. Refer Unit 1 Exploratory designs are the simplest and most loosely structured research

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designs. Explain the methods that can be used in an exploratory design. Refer Unit 3 A study of different sampling methods is necessary because precision, accuracy, and efficiency of the sample results depend on the method employed for

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selecting the sample. Explain the different types of Probability and NonProbability sampling designs. Refer Unit 7 a. What is analysis of variance? What are the assumptions of the technique? Give a few examples where this technique could be used. b. Three samples below have been obtained from normal populations with equal variances. Test the hypothesis at 5% level that the population means are equal. A 8 B 7 5 10 9 9 C 12 9 13 12 14

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4.

10 7 14 11

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[ The table value of F at 5% level of significance for (2,12) df is 3.88] Refer Unit 12

Master of Business Administration (MBA) - Semester III Descriptive Practice Question Paper MB0050 Research Methodology 4 Credits Book ID: B1700 Set 2

Q. No
1.

Question
The choice of the measurement scale has implications for the statistical technique to be used for data analysis. Discuss the types of measurement scales with examples. Refer Unit 5 Interview method involves a dialogue between the Interviewee and the

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Interviewer. Explain the interview method of data collection. What are the uses of this technique? What are the different types of interviews? Refer Unit 4 a. Differentiate between descriptive and inferential analysis of data. b. It is known form past studies that the monthly average household expenditure on the food items in a locality is Rs. 2700 with a standard deviation of Rs. 160. An economist took a random sample of 25 households from the locality and

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found their monthly household expenditure on food item to be Rs. 2790. At 0.01 level of significance, can we conclude that the average household expenditure on the food items is greater than Rs. 2700? Refer Unit 9/ Unit 10 Mehta Garment Company Mr Mohan Mehta has a chain of restaurants in many cities of northern India and he is interested in diversifying his business. His only son, Kamal, never wanted to be in the hospitality line. To settle Kamal into a line which would interest him, Mr Mehta decided to venture into garment manufacturing. He gave this

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idea to his son, who liked it very much. Kamal has already done a course in fashion designing and wants to do something different for the consumers of this industry. An idea struck him that he should design garments for people who are very bulky but want a lean look after wearing readymade garments. The first thing

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that came to his mind was to have an estimate of people who wore large sized shirts (40 size and above) and large sized trousers (38 size and above). A meeting was called of experts from the garment industry and a number of fashion designers to discuss on how they should proceed. A common concern for many of them was to know the size of such a market. Another issue that was bothering them was how to approach the respondents. It was believed that asking people about the size of their shirt or trouser may put them off and there may not be any worthwhile response. A suggestion that came up was that they should employ some observers at entrances of various malls and their job would be to look at people who walked into the malls and see whether the concerned person was wearing a big sized shirt or trouser. This would be a better way of approaching the respondents. This procedure would help them to estimate in a very simple way the proportion of people who wore big sized garments. Questions: 1. Name the sampling design that is being used in the study. 2. What are the limitations of the design so chosen? 3. Can you suggest a better design? 4. What method of data collection is being employed?
(Hints to these Questions: In this Case, we are interested in estimating the proportion of people who wear large size shirts or trousers. As given in the case, asking respondents about the size of shirt or trouser may not lead to an appropriate response as it can annoy some respondents. It is given in the case that some observers are employed at the entrance of various malls to see whether a person entering the mall is wearing a large size shirt or trouser. Naturally the observer will look at the physical characteristics of the persons and decide whether he is wearing a large size shirt or trouser. Therefore, it is the judgment of the investigator which will help him to select the respondents with desired physical characteristics. Therefore, the

judgment sampling would be the appropriate sampling design. The limitation of this design could be that there may be differences in the opinion of the investigators whether a particular person is wearing a large size shirt or trouser. Since it is suggested that no question is to be asked to the respondents therefore, a value judgment could play an important role in the sample selection. This design seems to be the most appropriate design as a convenience or random sample may not generate subjects that possess such physical attributes. The method of data collection that is employed in such a case is the observation method as the investigators are only observing the subjects)