Project Report On Printing Industry

INDUSTRIAL TRAINING REPORT
CHAPTER ONE:
INDUSTY PROFILE
Alliance Business Academy 1
Printing Industry
News Papers
Magazines
Books
Others (post cards-memosbusiness order forms)
1.1 Introduction:
Printing Industry encompasses numerous fields of every economy. Printing Industry generates a wide range of products which require in every step of our everyday life. Starting from Newspapers, Magazines, Books, Post Cards to Memo Pads and Business Order Forms each are the products of Printing Industry. Other than the direct contributions, there are many indirect influences of Printing Industry up on the economy. This is because, all the activities like Binding, Embossing which generate considerable amount of income and employment are related closely with the Printing Industry. Packaging industry and Advertising Industry in many ways depend on the Printing
Industry.
Trend:
Printing Industry Trends has been very significant over the years. This trend is actually the force that is determining the future of Printing Industry. The increasing use of Internet in the publishing world has brought a revolution in the Printing Industry. Remote Distribution of Data and Variable Data Printing has been possible by the use of Internet. The special ability of Internet of distributing large quantities of data to diverse locations bridged the gaps of Printing Industry. Earlier, almost all printing work was used to be done through press. But, in today's world of technological advancement, many printing work is done from customer's home printer. Internet publications have opened a new horizon for printing industry. The Publishing Companies are realizing that it is better to distribute data through Internet in the first step and to print them in the second step. This is because if they carry out the traditional process of firstly printing and then distributing then it may generate much more costs. So, in this context, the biggest challenge faced by the companies which operate through Printing Press is of lowering costs
Technology:
The pressure of lowering costs has risen more because of the recent technological advancements which have invented the concept of e-commerce. E-Commerce has lowered administration costs and the proofing time. To keep pace with these emerging technologies, the Printing Industry has now concentrated on Digital Printing. But this advent of technology in the field of printing is killing the Cottage Print Industry. According to survey, the number of companies in the cottage print industry is going to
decline sharply within 2010. But as a whole we can say that Printing Industry has already ridden a growth wave through technological innovations and further growth can come only through new innovations and high level of productivity.
Growth:
Printing Industry Growth is an outcome of different actions and reactions which took place in past few decades all over the world. In most of the cases, growth of any industry is driven by the increase in demand. The Printing Industry is no exception. The Growth of Printing Industry has taken place due to rising demands for printed products. Now if we want to find the reason behind this increase in demand we will find several factors. Among these, the main factors are Overall Economic Growth, Population Growth, Increasing Advertising Expenditures and the Advent of Internet.
If we go through detailed analysis, we will find that there have been some key changes in the Printing Industry in the last two decades. To understand the Printing Industry Growth we need to discuss these changes in details. The main changes which contributed significantly to Printing Industry Growth are the following:
Desktop Publishing-This introduced Typographic Print put in place of traditional Typewritten Print out. Personalization of Data-This introduced use of specific data to generate printed items. This was possible due to increasing use of personal computers and personal printers. Digital Printing-This introduced Toner based and Inkjet based technology. Digital Printing also holds Variable Data Printing Capacity.
E-Commerce-E-Commerce has given the relationship between buyers and sellers a new dimension. E-Commerce or E-Business has strengthened the business communications and has contributed significantly to Printing Industry Sales.
Use of Color-In the past decades most of the printing work was done in Black and White. But, in the present era use of color has risen tremendously in the print medium. Newspapers, Magazines, Catalogs Printers have shifted to color reproduction.
Distributed Production- The production process has changed immensely. From the Press Centric Production the Printing Industry is slowly moving to Printer Centric Production.
The journey of Print Media:

59 BC Caesar orders the publication of events in Rome 748 First hand written newspapers - China 1440 Guttenberg develops wooden printing press 1502 First mass produced news report Zeitung 1653 First double column paper Oxford Gazette 1702 First daily newspaper Daily Courant 1731 First magazine published Gentlemens Magazine -Scotland 1833 The Penny Press - $.01 newspapers 1845 Paperbacks appear in America
1880 First photographs in newspapers 1909 Conde Nast buys Vogue, and transforms it into a photo fashion monthly for up market women
1.2 : Indian Printing Industry:

India is one of the fastest growing print media markets in the world. In 2001-06, the Indian print industry grew at an 8.8% CAGR, against 13.5% growth for most other markets globally over 200106. Going forward, we expect strong economic growth, rising incomes and rising literacy levels to accelerate Indias print media industry growth. . India is one of the few markets in the world where newspaper readership is growing, driven by rising income levels and increasing literacy. In addition, there is a literate population of about 300m who do not read newspapers, which provides for opportunity of growth in readership.
While print may be losing out to television and the Internet in other countries, in India the print media industry (including newspaper and magazine publishing) is buoyant and is expected to grow at a 13 percent cumulative annual growth rate over the next five years. With readership (222 million adult readers) growing at a fast pace, the industry is estimated to almost double from its current size of US$ 3.2 billion to US$ 5.80 billion by 2011. This growth is being attributed to two distinct factors; Indian government liberalizing laws pertaining to foreign investment in Indian publishing companies and the Indian economys fast growth in English-educated middle-class citizens with increased disposable incomes.
Global media companies are now eyeing the Indian market and are actively seeking entry through collaborations and joint ventures. A number of Indian versions of international publications (franchises of the original) have entered the Indian market, including Elle, Cosmopolitan, Scientific American, Good Housekeeping and Maxim.
Growth in Indias print and publishing sector is assured in the years to come due to the growth in the literacy levels in both urban and rural India. Laws to protect intellectual property (IP) rights are also now in place in India. Although enforcement of the laws at local levels needs drastic improvements, IP theft in India is much lower as compared to other emerging markets. Consequently, interested American publishers should consider entering the Indian market. Strong growth Indian print media grew at a CAGR of 8.8% over the last five years, ahead of the 1-3% growth for most markets globally. We expect Indian print media growth to accelerate to a CAGR of 14.8% over FY06-11E on a strong macro environment, rising incomes, improving literacy and media penetration.
Advertisers turning to smaller towns Rising affluence in non-metro cities is driving advertisers to increasingly allocate higher budgets to non-metro/regional newspapers. Advertising rates for regional papers, which have been at a steep discount to metro (typically English) newspapers, have now started to catch up.
Mismatch between circulation & advertising share: Hindi and regional languages have a 25% share each in the Indian advertising revenue pie,
despite their clear leadership in circulation and readership. English newspapers command higher advertising yields and more than a 50% share of the advertising pie. We believe this mismatch will eventually narrow as highgrowth industries such as financial services, retail, real estate, etc, increasingly use print to target Tier II and Tier III cities for growth through focused, cost effective advertising.
Faster print media growth in non-metro towns: Non-metro and smaller towns are subject to stronger growth in print media compared to the larger metro cities. This, however, is changing. Based on our estimates and using local language newspapers as a proxy for non-metro advertising, the share of advertising for local language newspapers has increased to 45%, from about 30% about seven years back.
Market Demand:
The vibrant Indian print industry, comprised of newspaper and magazine publishing, generates a turnover of around US$ 3.20 billion annually and ranks third in the world in number of English publications per year (after the United States and United Kingdom). According to estimates in a report published by the Federation of Indian Chambers of Commerce & Industry (FICCI) and PricewaterhouseCoopers, this industry is projected to grow from its present size to around US$ 5.80 billion by 2011. Lower cover prices, spreading literacy and rising incomes have translated into rapidly growing newspaper and magazine sales. Including several new publications released in recent years, both the newspaper and magazine industries are expected to show a healthy growth rate as provided in the table below.
Newspaper Magazine Reach (# of readers) 204 million 68 million 0.32 billion 0.76 billion Size current (2006) in US$ 2.79 billion Size estimated (2011) in 5.04 billion US$
Total print media 222 million 3.20 billion 5.80 billion
Leading print media players are enjoying revenue growth of between 20 and 30 percent, contrary to the worldwide trend of print losing to television and the Internet. Print continues to dominate advertising revenue in India. Its market share is almost 50 percent, which amounts to US$ 1.95 billion.
Market Data:
A booming Indian economy, growing need for content and government initiatives that have opened the sector to foreign investment are factors driving growth in the print media. With the literate population on the rise, more people in both rural and urban areas are reading newspapers and magazines. The industry has a potential to grow still larger as 360 million people in India are do not subscribe to any publication.
The National Readership Study 2006 (NRS 2006), conducted annually in India by the National Readership Studies Council, is the largest survey of its kind in the world. One of the main objectives of this survey is to estimate the readership of publications. The study covers 535 publications (of which 230 are dailies and 305 are magazines) and provides a very good view of the readership patterns in India and future trends. Some key findings of the NRS 2006 follow.
The reach of the press medium (dailies and magazines combined) has increased from 216 million to 222 million between 2005 and 2006. As a proportion, however, press reach has stabilized in urban India at 45 percent and in rural India at 19 percent. Dailies have driven growth in the press medium, with their reach increasing when measured as a proportion of all individuals aged 12 years and above. Magazines have declined in reach from 9 percent to 8 percent over the last one year. Time spent reading has
increased in urban India (from 41 to 44 minutes daily) and decreased slightly in rural India (from 36 to 35 minutes daily). Literacy as measured in the NRS 2006 has risen slightly to 71 percent, giving an additional small boost to publishers. Press (dailies and magazines combined) added 7 million readers over the last year. Apart from news and politics, sports is the topic of most interest among readers, and is followed by coverage of films and television soap operas.
Best Prospects:
As readership increases in India, the demand for foreign publications has expanded as well. Import statistics for printed books and newspapers for the past two years follow:
Imports 2005-2006 2006-2007
$ (in million) 372 450
% change 30 21
What makes Indian print market unique?

1. Highly fragmented nature
Indias print media industry is highly fragmented, with more than 8,500 daily newspapers published across the country. The print media has a total readership of around 215m. Vernacular newspapers have the highest readership, followed by Hindi newspapers (9.2% readership) and English newspapers (2.7%).
2. Mismatch between advertising & circulation Regional newspapers are leaders in circulation and readership... Indian newspapers can be segmented into English and regional (Hindi and local language newspapers). ...but English newspapers dominate the advertising pie Despite clear dominance of the circulation and readership charts, regional newspapers share in the total print industry and specifically advertising pie is disproportionately low. This skew has traditionally existed as the income level and purchasing power of a regional language/Hindi newspaper reader is typically low and hence is not the target of many advertisers. English newspapers' advertising rates are at a 35-60% premium to local language newspapers. Industry sources indicate that English newspapers have a 50% market share of total print advertising and Hindi and local language newspapers have a 25% share each.
3. Print media in non-metro towns growing faster Non metro and smaller towns are witnessing stronger growth in print media
compared to the larger metro cities. Traditionally, large metro cities, which also tend to have high percentage of English newspaper readership, have commanded significant advertising rate premium over non-metro newspapers, owing to superior per capita incomes and higher growth potential.
1.3 Industry Trend : Print Media

The print media industry recorded an impressive growth of 15%, significantly higher than any other country in the world in the four years spanning 2003-2007.. Magazine publishing grew at a rate of 15%, relatively less when compared to news papers which grew at 17%. The size of the magazine publishing industry was estimated at Rs 19 billion in 2007, which grew from 16.5 billion in 2006, registering a growth of 15% Newspaper Growth in Avg ads per day ( English) Language wise share of News papers and Magazines ( English) Media ad Volumes : Top Category 1) Educational Institutes 2) properties real estates 150 (col*cms in lakhs) 67 33% 33% Magazine 69% 69%
Media ad volumes : Top Brands 1) IIPM 2) Tata sky 11 (col*cms in lakhs) 9
Outlook for the 5 year period : 2008-2012 The Indian print media industry is projected to grow by 14% over the next 5 years, reaching to Rs 281 billion in 2012 from 149 billion in 2007. The advertisement segment is projected to grow at 16%
1.4: NEWS PAPER:

History: The Newspaper as we know it today is a product borne of necessity, invention, the middle class, and democracy, free enterprise and professional standards. Choose the historical marker to begin the history of newspaper. The first new sheet? The first newspaper? The first daily newspaper? Pre history newspaper was one-to-one in nature. The earliest variation on a newspaper was a daily sheet published in 59 BC in Rome called Acta Diurna [Daily Events], which Julius Caesar ordered posted throughout the city. The earliest known printed newspaper was in Beijing in 748.
In 1451, Johannes Gutenberg uses a press to print an old German poem, and 2 years later prints a 42-line Bible, the significance being the mass production of print products, ushering in an era of newspapers, magazines and books. By 1500, the genesis of a postal system can be seen in France, while book publishing becomes popular throughout Europe and the first mill can be found [England].
Zeiung [Newspaper] is a news report published in Germany in 1502, while Trewe Enountre becomes the earliest known English-language news sheet in 1513. Germanys Avisa Relation order Zeitung, in 1609, is the first regularly published newspaper in Europe. 44 years after the first news paper England, the Oxford / London
Gazette is considered the first true newspaper. The First North American newspaper, Public Occurrences both Foreign and Domestic, was published in 1690 in Boston. The 1700s was a century in which market elements were created that encouraged the development of daily newspaper: rising literacy, the formation of nation-states, a developing postal system, the proliferation of urban centres, a rising literacy and
philosophical tradition emphasizing involvements of government, and technologies that supported news paper production. In short, it was great news century. The first daily
S Courant in London, 1702. In 174, he daily Advertiser in London uses the first four column format. Frances first daily newspaper appears in 1777, Journal de Paris, while the first United States daily was the Pennsylvania Packet in 1784. The rise of the middle class transformed newspapers in the 1880s. A penny buys a New York newspaper in 1883, opening of the first mass market for newspaper. In 1847, the telegraph is used as a business tool, transforming for-away stories. In 1873, an illustrated daily newspaper can be seen in New York. In 1878 the first full page newspaper advertisements appear, and in 1880 he first photographs are seen in newspaper, using halftones.
With the basic technology ground work for the modern newspaper in place by the late 19th century, the story of the newspapers in the 20 th century was about professional development and adaptation to changing consumer and media markets. The story also involved an evolving business model that rode an ever growing wave of mass market advertising. Increased profitability and higher revenues attracted publicity owned corporations interested in buying newspapers from descendents of company founders, while simultaneously exposing newspapers to the whims of cash and profit hungry stock markets.
By 2000, newspapers were juggling priorities: fragmentation of news consumption, fragmentation of advertising investments, the advantages of being a mass medium, balancing the wants of the market place with the companys duty to provide the needs of the market place, a journalize backlash changes, the sheer physicality of ink-onpaper production and distribution versus digital distribution, increasing profit pressure surrounding the core product, and extension of the companys core brand into other profit centres.
1.5: MAGAZINE
Definition of magazine: A magazine is a periodical publication containing a variety of articles on various subjects. Magazines are typically published weekly, biweekly, monthly, or quarterly, with a date on the cover that is in advance of the date it is actually published. They are often printed in color on coated paper. Magazines usually have articles on popular topics of interest to the general public and are written at the reading level of most of the population. An academic periodical featuring scholarly articles written in a more specialist register is usually called a "journal." "Periodical" is the word usually used to describe magazines, journals, newspapers, newsletters, and anything else that is published in regular intervals for an indefinite period of time, but "Serial" is sometimes used, especially in librarianship. Newsmagazine: A newsmagazine, sometimes called news magazine, is a usually weekly magazine featuring articles on current events. News magazines generally go a little more in-depth into stories than newspapers, trying to give the reader an understanding of the context surrounding important events, rather than just the facts. History of magazine:
The Gentleman's Magazine, first published in 1731, in London, is considered to have been the first general-interest magazine. Edward Cave, who edited The Gentleman's Magazine under the pen name "Sylvanus Urban", was the first to use the term "magazine", on the analogy of a military storehouse of varied materiel, originally derived from the Arabic makazin "storehouses". [1] The oldest consumer magazine still in print is The Scots Magazine, which was first published in 1739, though multiple changes in
ownership and gaps in publication totaling over 90 years weaken that claim. Lloyd's List was founded in Edward Lloyds England coffee shop in 1734; it is still published as a daily business newspaper.
Types of magazines: Academic journals Architecture magazines Art magazines Automobile magazines Boating magazines British Boy's Magazines Comic books Computer magazines Customer magazines Fantasy fiction magazines Health and fitness magazines History magazines Horror fiction magazines
Humor magazines Literary magazines Luxury magazines Men's magazines Music magazines
News magazines Online magazines Part works Pornographic magazines Pulp magazines Railroad magazines Regional magazines Satirical magazines Science fiction magazines Science magazines and scientific journals Serials, periodicals and journals Shelter magazines (home design and decorating) Student magazines Teen magazines Trade journals Trade magazines Travel magazine
Wildlife magazines Women's magazines
The top 5 magazines in India (readership), according to NRS 2008,
Name Saras Salil India English Vanitha Grihashobha Hindi Kungumum Today
Nos (000s) 7139 5150 4115 3788 3698
Rank 1 2 3 4 5
1.6: Threats to the Printing Industry: (news paper and magazines)
Radio Talk radio allows consumers to listen to views on political, social, or sports topics. Consumers can interact and voice their opinions on issues.
Broadcast and Cable Television 24 hour news channels cover stories in depth and break news instantly Video presentation is more entertaining to the mass society
Internet News consumers can seek out the stories that interest them Consumers can interact and voice their opinions on issues
1.7: Federal publishing policy:

Publishing was hitherto a protected sector. The country has now opened the doors for international publishing companies to come in with equity participation in varying degrees. The recently announce policy allows foreign equity up to 74percent in non news- based publishing companies in the country. On the news side, it is limited to 24 percent. Local established publishing companies are restructuring their respective businesses to accommodate foreign equity investment accordingly. However, there is no clear policy defined for investment in directory and custom publishing agencies in India. Directory publishing companies can safely be 100 percent owned y foreign companies. In case of custom publishing, since the titles are/ would be owned by Indian companies, these companies technically would not be subjected to foreign investment limitations.
Publishing overview:
The News & views publishing sector in India can be broadly classified along general news dailies, business dailies, general news magazines, especial interest magazines and B2B (trade) magazines. The market of general news dailies is dominated by publishing groups like Times of India, Hindustan Times, The Hindu and Anand Bazar Patrika in
the countrys for regions of west, north, south and east. The Times of India and Hindustan Times are engaged in a fierce fight to win the market leader position in the north. The India Today group enjoys almost monopolistic position in the general English news Magazine category, with The Week from the south based Malayala Manorama group coming a distant second. Except for The week, the rest all is base in New Delhi- the political capital of the country. In the non-English news & views publications category, three are several publications in Hindi, Malayalam, Tamil, Bengali and Gujarati. How ever, these are broadly confined to the different regions. With a reported 41 percent of Indian govts tax accruals coming from the countrys commercial capital Mumbai, the major B2B publishing companies understandably are based in Mumbai B2B publishing in India is largely unorganized with the major industry and trade publications being published by small publishers. The major national publishing companies have forayed into B2B publishing. However, the smaller and independent publishers still call the shots in there respective niches. In B2B category, the notable publishers serving the computer and software section are cyber media in the north and Jasubhai Media in the west. Times of India withdrew from this segment after a failure, while Indian
Express group has met with modest success with its weekly title Express Computer. Apart from being unorganized, another peculiarity is that the B2B category has virtually no non-English publications. Almost all of B2B
publishing happens in English. India has a huge non- English h speaking Trading community. However, there is no major magazine serving there needs More over, a majority of the B2B publications severely lack quality of contents and production. Other categories like special interest, sports, leisure and lifestyle have still not taken off on a large scale. There are a handful of successful publications in segments lied women, cricket, lifestyle & fashion and children.
1.8: International publishers in India:

Over the last few decades, when foreign equity was barred in India publishing, international publishers signed licensing and content syndication deals with Indian publishers. This is now equity participation. Major India publishers are restructuring themselves to accommodate international publishers, in accordance with the foreign equity laws. Already, news of financial times taking up equity in the countrys second larges business and financial daily- Business Standard publishing company have been reported.
BBC Magazines has also entered in to an MOU with the Times of India group for a separate magazine publishing entity. One existing route that is being explored aggressively now is licensing of publication. However, a few licensing relationships have gone sour- the most notable being Frugals licensing of this computer magazine CHIP in the India markets. While CHIP was off them, the earlier publishing partner
launched another magazine to fill in the void created by Chips absence. The re launch of Chip with another publishing partner happened with expected setbacks in circulation and advertising revenues.
New Delhis India Today group is aggressively pursuing licensing relationships, having introduced cosmopolitan magazine, amongst others, in the country. Magazines like LOfficie and Elle are also being published through the licensing route. Though significant opportunities exist in the different categories of publishing in India, inter national publishers will be better off with there own/ independent research and understanding of the India marketplace.
1.9: Industry regulation:

Foreign investment in Indian print sector is governed by the Ministry of Information and Broadcasting (MIB) regulations. The important features of the regulations:
1. FDI and portfolio investments by FIIs are allowed up to a ceiling of 26% of the total paid up capital 2. Equity held by the Indian shareholder must be at least 51% of the paid up capital of the resultant entity 3. Publication of facsimile editions of foreign newspapers by Indian entities (with and without foreign investment) is allowed provided the entities are registered and incorporated in India.
FII investments and publishing of foreign newspapers in India were not permitted until 2005 when laws were relaxed. Foreign papers are imported to India, but because of the delay in their distribution, their appeal to readers is limited. Relaxation of government regulation allowing foreign investment and printing of foreign papers in India should contribute to unit circulation growth.
CHAPTER 2
COMPANY PROFILE
Company Profile:
The Students is a part of Shakthi Projects India Pvt Ltd, which is a diversified group and has 4 different activities (business) under its belt. All the units were started as partnership firms and later merged under one single name Shakthi projects India pvt ltd, holding company.
1. Shakthi Industries 2. Comet Educational Solutions 3. Kombra Recruitment Services 4. The Students magazine. 2.1: SHAKTHI INDUSTRIES: Shakthi industries is a production unit while all the other three are services. Shakthi industries is a 15 year old company started by K Mahendran in the year 1994 which is into the production of rolling shutter leaves and tension springs. The unit is in auto complex industrial area, sagar road, shimoga. Majority of the finished goods are supplied within the district while for the rest they get orders from neighboring districts. The organization structure is very simple at Shakthi as there is only 3 levels. They do not follow a hierarchy system and still follow the traditional industrial practices. They manufacture the best quality shutter leaves for the lowest cost as they have modern machinery which minimizes wastage and the processing time. They follow a common SLA with all their vendors. They are planning to expand their market share and also enter new markets.
COMET EDUCATIONAL SOLUTIONS:

Comet educational solutions (CES) is a professional training institute which offers training to students to succeed in various competitive MBA entrance exams and also involved in soft skills training. CES was started in 2006 in shimoga, its head office. CES has so far trained 10 batches with very good results. It has started a new branch in chickmagalore district. The business model of CES is, offering coaching for various MBA entrance exams for a fixed course period.
They have a market share of 40% and their only competitor is a 8 year old training institute which has got about 50% of the market share. The rest is shared by the couple of small players in the market. CES has so far trained more than 500 students. An indigenously developed training programme they formulated started bringing in the results. Recognition followed with more and more students from CES making it into the reputed BSchools across the state. They are planning to open new branch in hassan and several other district head quarters in the state.
sThe vision of CES is to provide quality coaching for the sub-urban and rural students to take up various competitive exams at a very low cost. CES has signed MOU with all the leading colleges in their operational area and provide coaching to students within their college. All the faculties are guest lecturers and they also have 2 permanent faculty members. The following are the guiding principles they follow at CES. All of them at CES consider these principles as supreme. They try to observe these principles both in letter and in spirit at all times. Provide highest quality education to students.
Give students more than what we promise them.
Charge very reasonable fees for all courses - without compromising on the quality of inputs that we give.
Act in the best interests of students at all times.
KOMBRA RECRUITMENT SERVICES :

find where you should be! KRS is a 2 year old organization incorporated in the year June 2007, comprising of 2 entities with multi site presence, focused to provide dedicated smart solutions in the space of IT and BPO domains. They are a strong team of 60 people and still growing. They represent a team of bright experienced professionals moving towards a common goal of achieving excellence and beyond. The range of solutions spans across fields such as Banking, Insurance, Healthcare, IT enabled services, Biotechnology and Hospitality management. The gamut of services include Strategic Consulting, Outsourcing and Program Management, Business Process Outsourcing (BPO). They provide innovative, time-bound solutions to their Customers. They proudly represent SEI CMM Level 3 to 5 companies and have addressed smart staffing solutions to majority of the blue chip companies. Their Customers include some of the most prominent players in the industry. Customer Service and Continuous Support are key to their success Today, outsourcing is widely recognized as a strategic tool for success. Focusing on core strengths and outsourcing peripheral activities can result in increased efficiencies, increased productivity, and reduced costs.
KRS helps organizations manage people, processes and technology to deliver and sustain value. Through our solutions delivery centers and the relationships with our solutions partners, we offer a comprehensive solution that addresses most outsourcing challenges today. The consulting services to support the Corporate Information Factory Infrastructure Development and Program Management are delineated below. Start-up Planning Scope Definition and Project Planning Team Participation and Mentoring These services can be applied to the entire Corporate Information Factory or just to the data warehouse, operational data store or data mart. Start-up Planning Many times, a company simply does not know where and how to get started with its strategic decision-support project. It may be faced with questions such as: "What is the problem we are trying to answer?" "How do I get the buy-in needed to support my project?" "What is the priority of the possible projects or problems?" "What is a reasonable scope?"
KRS offers a one-day facilitated session to help enterprises struggling with these and other fundamental questions. Our facilitators are trained to draw out the answers to these difficult questions, synthesize conflicting inputs, and derive the steps needed to go forward. From the session output, the Information Technology manager can proceed with confidence to the next steps in the data warehouse project. In addition to the above session, the consultant can provide the data warehouse project manager with a Scope Document template and explain each of the document sections to the data warehouse manager.
Major Deliverables
Knowledge transfer Data Warehouse Start-up Report
Employee Assessment & Selection: They provide a wide array of assessments to validate candidate skills and ensure a good fit between the client and the employee, which leads to higher employee retention rates. The recruitment process has become increasingly time consuming as employers are inundated with job applicants who come to them through online job boards and recruitment agencies. It enables the Human Resources department to focus on other, more strategic priorities, knowing that they can rely on us to find the right people.
We find the right people to help you increase flexibility and maximize performance; individuals, teams full-time and part-time, permanent or temporary staff. Quickly and when you need them fitting in your organization's structure and culture. they can provide short or long-term support giving customers the flexibility of staffing up or down as the business demands
Training They offer a wide choice of training and development solutions that help your employees, to improve their skills that will help them to succeed in the dynamic work environments. Growing your talent pool in an environment of increasing mobility requires a change in traditional mindsets around retention, loyalty and investment in career development. They offer ready access to training and a new approach to measuring and managing talent at all levels. As the skills required in today's working world change faster then ever before, people need quick and easy access to training, when and where they need it.
THE STUDENTS Introduction:

The students is a social magazine, dedicated to the exchange of information between students with an interest in just about anything. The magazine has motivational messages and covers topics that focus on college, career, finance, health, lifestyle and fashion. The students is the right place for students who are looking for fun and interesting material to help through their college life. Most of the sections are entirely dedicated to students as they believe that communication between the members of the young generation is essential for their further professional development. One can express their opinions, share their experiences and help to build a community that will result in a constructive exchange of knowledge. Students are welcome to participate and they can find several interactive ways to do it here. The Students is one of its kind magazine where the focus is to connect and unite the student fraternity and be their voice, give them a right platform to realize their dreams, build a wide and powerful network which would help them to reach their goals.
VISION:
Our vision for this magazine is our desire to help the students and create a platform for them to hone their skills. Our Magazine is a tool designed to inform and unite Students from all over the place and thus bringing to light the zest and vibrancy they possess.
Reason for Shakthi projects India pvt ltd to enter magazine industry ( print medium) Market Entry:
The entertainment and media industry has benefited significantly from Indias liberal investment regimes. The print medium, in particular, has become one of the favorite segments for overseas investors with maximum overseas investment within this industry. Joint ventures and licensing of titles from international publishers are daily coming to the newsstands and local publishers are also talking to each other to start joint publications. In this industry, 100 percent foreign direct investment (FDI) is now allowed for non-news publications and 26 percent FDI is allowed for news publications. India now permits the printing of facsimile editions of foreign journals. This policy is helping journals save on the cost of distribution while effectively servicing the Indian market. Over the last year, in order to cater to evolving reader interest, the Indian newspaper and magazine industry has seen several cooperative efforts with foreign publishers as follows:
Overseas publication Financial Times (U.K.) Haymarket Publishing (U.K.) for Autocar Maxim (U.K.) Reed Business Information (51:49 joint venture) Independent News and Media (Ireland) Newsweek
Indian partner Business Standard Sorabjee Communications Media Transasia (license agreement) Infomedia India (formerly Tata Infomedia) Jagran Prakashan (26 percent owned by overseas partner Outlook Group (for facsimile edition)
In addition, several other specialty magazines with international collaborations have or will be launched in India, as follows: Marie Claire magazine was launched in partnership with the Outlook Group. Info media India launched UKs gadgets magazine T3 under a licensing agreement. Wolters Kluwer announced its plans to get into the business of printing and publishing scientific journals and magazines in India. UK based publishing company Parragon formed a joint venture in India for launching 250 books ranging from childrens to reference books. The Conde Nast group of the United States has decided to bring its two best known magazines, Vogue and Glamour, to India through a 100 percent subsidiary. The Time Warner group-owned Fortune announced its plans for o publishing in India Cambridge University Press acquired 51 percent of Foundation Books Private Limited
Another major deal took place in 2006 when Warburg Pincus, through its affiliate Cliffrose Investment, bought into in a local publishing house Dainik Bhaskar.
2.5: Growth opportunities:

Low advertising penetration in India: Indian media is under-penetrated compared with the developed markets. Total advertising spend in India is only 0.34% of GDP, vs. 0.8% in Japan, 0.6% in Singapore and 1.3% in the US. Even developing markets, such as China (0.5%) and Malaysia (0.9%) have higher advertising-to-GDP ratios than India. Low advertising penetration, coupled with strong GDP growth and rising consumerism, are likely to drive strong growth for advertising in India.
More press offerings Many Indian publishers are trying to increase their press offerings. Jagran Prakashan has started two new newspaper formats: I-Next and City Plus, and has expanded geographically in last two-three years to other Hindi-speaking areas. Deccan Chronicle is trying to gain a stronghold in south India. It entered the Chennai market in March 2005 and is planning entry in Bangalore in early 2008. We believe, increasing press offerings is a good move since these opportunities leverage these companies publishing experience, existing advertiser relationships, and established distribution networks. Also, more publications can help woo regional or national advertisers and act as a defense against competing press.
Alternative media As advertisers look for more ad-spend efficiency and seek out more effective ways of reaching their target audience, we expect the significance of alternative media to increase. We believe there is a lot of opportunity for publishers in alternative media such as out-of-home and events management, which will enable them to leverage their existing relationships with advertisers and grab a greater share of the advertising pie.
Indias out-of-home advertising (OOH) market at Rs10b is highly unorganized and fragmented due to lack of regulation. It is dominated by small local players, which typically directly market these sites to advertisers. Though the market size of OOH advertising in India at Rs10b is small, it stands at 6% of
the total advertising spend in India, which compares favorably with global standards. Globally, OOH advertising spend is 5% of total advertising. According to FICCI PWC forecasts, OOH advertising is set to grow at a CAGR of 16.5% till 2011E. The live entertainment industry/events management industry is worth Rs9.4b and is expected to grow at a CAGR of 18.6% to Rs22b from 200611. Corporate events form a significant portion of the events management industry.
2.6: Print market growth drivers:

1. Rising incomes and improving literacy There is a direct link between literacy and income levels, especially in marketslike India. People reading newspapers are literate, which means a highercorrelation with higher income levels. This is an attractive target audiencesegment for virtually all advertisers. Also, in lower income segments print-media penetration is still low, and rising incomes and literacy rates are likely to drive growth of the countrys print media. The industry estimates 300m literates in India still do not read newspapers, presenting a growth opportunity for publishers.
2. Emergence of new categories as big advertisers High growth industries such as real estate, automobiles, financial services andretail chains are becoming increasingly dependent on print media to reachtarget audiences. This is based on its cost effectiveness, longer retention and broad base.
3. Migration to color advertising Emergence of new fast growing industries like retail, real estate, financialservices, etc, and availability of good quality newsprint and augmentation of color printing capacities by some of the large publishers has led to an increasein demand for color advertising. Color advertising rates are typically at a 30-50% premium over black & white ad-rates. A migration towards increased color advertising not only improves adyields and profitability for publishers, but
also bodes well for the print industry as a whole as it expands the total revenue pie. The companies that we are focusing on in this report, Jagran Prakashan and Deccan Chronicle already report a higher share of ad-revenues coming fromcolor. Color ads contribute to 33% and 37% of Jagran and DCHL's advertising space, respectively.
4. Print has 47% share of advertising pie Over the last decade, increasing penetration of cable and satellite TV has shifted market share from newspaper advertising towards broadcasting. Thistrend, however, seems to have stabilized over the last few years. Strong growth in sectors such as retail, real estate, telecoms, and financial services has led companies to target penetration in Tier II Tier III cities. In these markets, local print advertising is an effective means of communication, with positiveimplications for print sector growth
2.7: Market Issues & Obstacles:
The Copyright Act 1957 governs copyright protection in India. The basic features of this Act are in harmony with the provisions of the two international conventions on copyrights: the Berne Convention (1886) and the Universal Copyright Convention (1952). India has been a member of both of these conventions since its independence in 1947.
The Act has undergone three important changes since its enactment in 1957. The Act was substantially amended in 1983 and 1984 and its provisions were updated to keep in step with the technological developments and to afford effective protection of the publishers rights. The main thrust of the 1983 amendment was to take advantage of concessions for instructional purposes
provided in the revised Paris Text of the Berne Convention and the Universal Copyright Convention in favor of the developing countries. In 1984, the Act was amended with the specific purpose of enhancing penalties for infringement of copyrights in order to combat large-scale piracy of copyright protected works. In 1987, the Indian Government set up a working group to study the provisions, keeping in view the developments in communication technology. The group also had the mandate to examine why the stringent anti-piracy provisions incorporated in 1984 amending Act had not worked effectively. They developed a comprehensive bill enacted as the Copyright (Amendment) Act, 1994 that came into force in May 1995. The Act provides: (1) A statement of works which will enjoy the protection of the law; (2) a definition of the person who shall enjoy such protection; (3) a statement of the nature and the extent of protection; (4) assignment of the copyright; (5) legal remedies available to a copyright owner for enforcing his rights; (6) a list of exceptions outside the purview of copyright; and (7) statutory arbitration in cases of dispute. For legal remedies, the Act provides a dual course of legal options to the aggrieved party: (1) through the Registrar of Copyrights and the Copyrights Board and (2) through the courts. A person whose copyright is violated can institute necessary civil and criminal proceedings in the appropriate court in India.
Although laws to protect intellectual property (IP) rights are also now in place in India enforcement of these laws at local levels needs drastic improvements. In addition to the protection provided by the law, publishers have also started taking their own steps to protect their IP. A recent example is Penguin Books India (publishers of the Harry Potter series) who have hired a legal team to prevent piracy of their new books. Vigilance cells were set up around the country to ensure immediate action, should a case of piracy be reported. In addition, the
services of leading intellectual piracy investigators have been retained to keep a watch on known offenders and pirate business locations.
www.thestudentsmag.com
THE STUDENTS PROFILE

3.1: Introduction: The students is a social magazine, dedicated to the exchange of information between students with an interest in just about anything. The magazine has motivational messages and covers topics that focus on college, career, finance, health, lifestyle and fashion. The students is the right place for students who are looking for fun and interesting material to help through their college life. Most of the sections are entirely dedicated to students as they believe that communication between the members of the young generation is essential for their further professional development. One can express their opinions, share their experiences and help to build a community that will result in a constructive exchange of knowledge. Students are welcome to participate and they can find several interactive ways to do it here.
The Students is one of its kind magazine where the focus is to connect and unite the student fraternity and be their voice, give them a right platform to realize their dreams, build a wide and powerful network which would help them to reach their goals.
VISION:
Our vision for this magazine is our desire to help the students and create a platform for them to hone their skills. Our Magazine is a tool designed to inform and unite Students from all over the place and thus bringing to light the zest and vibrancy they possess.
Origin: Two brothers by name Sumith and Sujith came out with the concept of an exclusive student magazine which would act as the voice of student fraternity and help students bringing to light the zest and vibrancy they posess. They named their new product as The Students The Company was incorporated on April 2009 under the Indian Companies Act, 1956 and has its Registered Office at , BTM II Stage, Bangalore- 76. The Company a part of Shakthi project India pvt ltd which is owned and managed by Mr. K. Mahendran The group has analyzed the ever-changing perception of customers and is striving sincerely to provide value to its readers. and useful supplement news in its publications. Hence along with core competence it satisfies the needs of its readers with innovative layouts, designs,
3.2: Business Model:
Publication of students magazine catering to all sections of youth interests. Business model of our magazine would follow the lines of subscription model, where a customer must pay a subscription price to have access to the product/service. Thus, a one-time sale of a product can become a recurring sale and can build brand loyalty.
For our website (www.thestudentsmag.com) we follow a freemium model where we provide content for free, but restrict access to premium features (for example, archives) to paying subscribers and also attract advertisers
3.4: Market Potential for the Product:

There are about 1400+ registered magazines in India ( source RNI ) but, our magazine, The Students is perhaps the first one which is exclusively meant for students, and in its true sense is a magazine By the students For the students and Of the students
An overview of Bangalores Student market:
Course
Seats per year ( Minimum)
Course period
Total No of Students ( Approx)
Engineering : MBA Medical Technical * Management
35000 per year 15000 per year 2000 per year 20000 per year 5000 per year
35000 x 4 15000 x 2 2000 x 5 20000 x 3 5000 x 3
1,30,000 30.000 10,000 60,000 15000
Others* Exec and Distance
5000 per year
5000 x 2 TOTAL
10000 10000 2,65,000
3.4: MANAGEMENT PRINCIPLES:

To lead and operate an organization successfully, it is necessary to direct and control it in a systematic and transparent manner. The success can result fro implementing and maintaining a management system that is designed to continually improve the performance while addressing the needs of all the interested parties. Eight Quality Management Principles have been identified by organization towards improved performance. 1) Customer Focus The Students depend on their customers and therefore should understand current and future customer needs, should meet customer requirements and strive to exceed customer expectations (Customer delight) 2) Leadership Leaders establish unity of purpose and direction of the organization. They should create and maintain the internal environment in which people can become fully involved in the achievement of organization objectives. The Students
publications that can be used by the Top Management in order to lead the
3) Improvement of People People at all levels are the essence of an organization and their full involvement enables their abilities to be used for the organizations benefit.
4) Process approach A desire result is achieved more efficiently when activities and related are managed as a process. 5) System approach to Management Identifying, Understanding and Managing inter-related processes as a system contributes to the organizations effectiveness and efficiency in achieving its objectives. 6) Continuous Improvement Continuous improvement of organizations overall performance should be a permanent objective of the organization. 7) Factual approach to decision making Effective decisions are based on the analysis of data and information. 8) Mutually beneficial supplier relationships An Organization and its suppliers are interdependent and a mutually beneficial relationship enhances the ability of both to create value.
3.5: ORGANIZATIONAL STRUCTURE
Board of Directors
CEO
COO
Editor in chief
Marketing executive (Ads)
Technical Head
Reporters
Free Lancers
Sub Editors
CRM
Executive Subscription
Sales Division
reporters
Student Jockey
SPOCs
Coach
Production Department
Photo Scan
Advertisement
News Sources
Internal Agency
Editor
Print
Packing
Delivery sub point
vendors
End user
3.6: ADVERTISEMENT DEPARTMENT:

Introduction: Scheduling the advertisements to be published is computerized using software package which was earlier been done manually. This package takes Care of all the major aspects of advertisement scheduling. The objective of this system is to register all the release orders and to capture all necessary data for advertisement billing, reports and other information system. Rules and Regulations: Advertisements must comply with : a) Our Code of Standards b) State Laws c) The Rules as stipulated in the Code of the Indian Newspaper Society. We stand indemnified against claims arising directly or indirectly from the publication or non-publication of an advertisement. We endeavor to publish advertisements on schedule; but the dates of publication cannot be guaranteed. We reserve the right to advance or postpone the date of release by a week either way albeit after prior intimation. We may at our sole discretion edit, classify, reject and choose to omit, suspend or change the position of any advertisement. Advertisements are accepted in good faith, but we cannot accept responsibility for their veracity, delay, error, omission in publication, forwarding replies and shrinkage in production etc.
We reserve the right to revise rates and terms without issuing prior notice. In the event of any national, state or local levies being imposed on printing materials, such taxes will be payable by the advertiser. Release orders received at incorrect rates will be booked at the applicable tariff in force. Irrespective of the rates mentioned in the release order, the rates applicable to the category of ad released would be charged and payable. All release orders must be accompanied by advertisement materials before the deadline as specified under material specification in the rate card. If in exceptional situations a confirmation is required, on the basis of a letter or release order without accompanying material, the agency/client will have to boldly inscribe the legend, 'RATE CATEGORY AS DETERMINED BY YOU IS ACCEPTABLE', on both the letter and R.O. Rate as applicable on the insertion date will apply irrespective of the date of booking. All ads falling in a package should be placed through a single release order. Written instructions for cancellation of B&W ads must be received within the following time span: Time Span for Cancellation Publication / Position Local Editions Magazines 2 weeks Other Editions ---
In all release orders, insertions having multiple publications/editions should be consumed within the time specified.
Advanced bookings for solus position advertisements need to be reconfirmed by the agency at least 4 days prior to the deadline for the publication. Failure to do so authorizes us to cancel the booking. These conditions are over and above any specific agreement that may be set forth between our Space Marketing Department and the advertisers. Overseas recruitment agents should disclose their recruitment license number in the material. We charge 25% extra on display rates for political and election ads. For financial ad packages where financial rates are not mentioned the corresponding display rate plus 25% will be applicable. 25% less on financial rates for audited/ UN audited financial results, Chairmans speech, and allotment of issue, prospects, balance sheet, issues opens/closes and curtain raiser ads. Advertisers submitting their material in a CD (compact disc) must ensure that the CD does not contain any other material other than what is relevant for the publishing of the advertisement. Material submitted in floppy will not be accepted. Advertisers must enclose a printout of the material when it is submitted in a digital format. For a colour material colour printout has to be provided.
3.7: QUALITY
Responsibility: Quality is not just the responsibility of one person in the organization. Everyone involved directly or indirectly in the production of an item or in the performance of a service is responsible. The primary responsibility of the quality Department is to have in place the formal system that continually surveys the effectiveness of the quality Philosophy of the company. The Quality team thus audits the various departments and assists them in meeting their responsibility for producing a quality product. Role: 1) Defect Prevention a. By Setting Standard Standards are set as per certain Quality systems . The same is made available in Quality manuals. b. Ensuring Adherence of the Standard Periodical audit of the system standard will be conducted to check the compliance of the standard. c. Corrective and Preventive action Every complaint will be thoroughly investigated by quality department and its origin and reason. Necessary corrective and
preventive action will be taken in consultation with the concerned departments.
2) Defect Detection a. By gathering data constantly on occurrence of defect. b. Every job will undergo thorough inspection as per the inspection plan set at each stage of operation and recorded if defect is observed. c. Defect seen on the copies received from centres will be sent back to the centres after Quality monitoring duly mentioning defects and corrective action required. d. Monthly Reports will be generated to understand the status and performance of the center as regards to quality.
HUMAN RESOURCE DEPARTMENT

3.8: HR POLICIES OF THE COMPANY The Students work place attracts, energizes and retains the finest talent. The company, Continuously strive towards working with a multifaceted and talented workforce that will bring different perspectives to the table. Provide an even-handed opportunity for individual development and advancement based on merit. Attract, develop and retain versatile achievers, regardless of their nationality, and provide them with the resources to bring out the best in them. Involve employees and their families in developing a network of talented people for creative work and a long-term relationship. Build an organization that is continuously learning and changing to suit the dynamic business environment. Develop and nurture leaders who shall bring out the best in themselves and their teams.
Promote the spirit of teamwork in the workplace - innovation is a process that needs the contribution of many.
Working Environment:The Students work environment values creativity. They believe in teamwork, delegation of responsibility, competitive challenges and growth. As they grow, they make it a point to celebrate their successes, large and small, with their people, who have made these successes possible.
Man Power Forecasting: Recruitment: It is the process of finding and attracting capable applicants for employment. The process begins when new recruits are sought and ends when their applicants from which new employees are selected. Purpose of the recruitment is to build a pool of applicants. Recruitment represents the first contact a company makes with potential employees. For recruitment the company prefers both internal and external sources of recruitment. But mostly the company prefers to have external sources that too at the executives, trainees etc. as these are entry level for the company .So they cant go for internal. The external sources which are followed by the company Advertisement, Campus recruitments, and walk INS .The major internal sources include promotion of employees, employee referrals, and previous applicants. At the lower level external source is preferred.
The main reasons for the preference of external sources are that the company will have the benefit of new skills, new talents and new experiences. The company frequently recruits people at lower levels and rest most of them depends on the vacancy of the company. The qualification for recruitment differs with the post. The company prefers students wit or without MBA.
Selection: Selection is the process of picking individuals with requisite qualifications and competence to fill jobs in the organization. The selection process commence with preliminary interview followed by a test i.e., aptitude test and if the applicant successfully qualifies in that test, he will have a final interview. The interview method the company usually uses is panel interview. Then if the applicant gets selected he will be given the appointment letter. Orientation: It is designed to provide a new employee with the information he or she needs to function comfortably and effectively in the organization. The Students believe very much in induction program. As soon as employee joins the company he is given the general information about the company and its product profile and the daily work he has to do. In orientation program they are told about the physical facilities, company policies, rules, pay scale and other benefits, which he is going to derive out of the company. Then the major thing is introduction of the employee to his trainer, co-worker, co trainees and his superiors. Then the employee is told about overview of job, job objective and to which other jobs he is related to i.e. in which other things he can involve.
The company organizes 3 months product based induction for all employees. The students has a very friendly working environment. the students believes in teamwork, delegation of responsibility, competency challenge and growth.
Training and Development: Training refers to the imparting of specific skills, abilities and knowledge to an employee. All the employees joining the company will have to undergo training. The duration differs according to posts. Training is compulsory for all new employees. The old employees also have some training programs conducted in different fields. If some employees lack in some field he is given a special training. The methods used by the company are: Initially mix of classroom and on the job training i.e. for all the new employees. Later on role-plays, case studies, lecture, business games, etc.
Employee Development: A motivated employee is a creative one. With this in mind, the students invests significant resources in employee development and in providing a constructive work environment, which is key to enhancing employee contribution. LDP - The Leadership Development Programme The Leadership Development Programme (LDP) is a part of the students talent management programme. The Companys top executives are part of this process, which involves workshops on company strategy and values, 360-degree feedback and development of skills. Every individual in the Leadership Group prepares his/her Individual Development Plan (IDP), which is discussed with the
CEO and the COO. Based on the IDP, structured development programmes are charted out including training, job rotation and special projects. The programme also includes formal methods of assessing leadership competencies and providing career growth for senior executives.
MDP - Management Development Programme The Management Development Programme (MDP) is also part of the talent management initiative. An annual programme, it helps identify leaders. MDP creates a pool of talented employees who are high performers in their present position and also have the potential to handle challenges and greater responsibility. MDP creates a career path for promising executives by offering options for growth and development, besides opportunities for moving up the corporate ladder. Performance Appraisal: It is the systematic evaluation of the individual with respect to his or her performance on the job and his or her potential for development. The company gives very high importance to Performance Appraisal. For performing appraisal the basis on what they are going to be appraised is previously informed as the employee and boss both the goals to be achieved and the parameters on which they will be evaluated. Some of the parameters on which they evaluate the employee are: attitude towards work, quality of work, imitativeness, and performance against set targets. Remuneration:
Compensation is fixed for the employee on the basis of, both experience and knowledge. But much importance is given to knowledge of the employees to fix remuneration. More qualified will be paid more in the initial stages i.e. MBA qualified employee paid more than other graduates and later on after experience in the field the remuneration is fixed on the basis of performance. Incentive and bonus are given to employees that are performance based it is called Payments by Result Benefits and Services: The benefits and services which the company provides are medical allowance, leave encashment, LTC (Leave Travelling Concession), insurance, loans and trophies, certificates and letters of appreciation are awarded to the outstanding employees. Employees are encouraged for studies i.e. education as continuous learning is must in this competitive world. For the higher-level authorities they provide bonus which is based on performance and stock options (ESOPs) etc.
3.9: SWOT ANALYSIS

STRENGTH 1. One of its kind product. 2. Exclusive magazine for students 3. No competitors 4. Young, Aggressive and Spirited team WEAKNESS 1. 2. Low Promotional Methods adopted Lack of experience
THREATS 1. Open for new and Big players 2. Rapid changes in market expectation. 3. Rapid duplication strategies by competitors OPPURTUNITIES 1. 2. Has got a very response in the market and can exploit Can introduce the product to many other territories.
the market to a greater extent.
PRODUCT PROFILE:
www.thestudentsmag.com
3.1(a): Product Profile: The Students

The Students is a monthly social magazine, dedicated to the exchange of information between students with an interest in just about anything! The magazine has motivating messages and covers topics that focus on college, career, finance, health, lifestyle, fashion.If you're looking for fun and interesting material to help you through your college life, you've come to the right place. Most of the sections are entirely dedicated to students as we believe communication between the members of the young generation is essential for their further professional development. One can express their opinions, share theur experiences, and help to build a community that will result in a constructive exchange of knowledge. Students are welcome to participate actively as they can find several interactive ways to do it here! USP: By the students, for the students and of the students. No middlemen ( Direct sales ) Information plus Entertainment
Description: A type of periodical that is financed by advertising, subscriptions and newsstand sales. Bound publications with a soft cover
Higher quality and longevity than newspapers Printed in full color on coated paper Segmented into two categories Information and Entertainmen
3.2(b): Magazine Contents:

Campus Bulletin Shout Box Entrepreneur Interview: Young Gun Celebrity Interview Politician Interview: Netabol Khel-mail MBA News Finance News Fashion & Trends: The Big F FT Your guide to the rules of love Welcome abroad Beauty secrets college gossipsstudent modelcalendar of events jokes 3 min chef-puzzlesgender wars-
book reviewtechie talkstudent adda-
yellow pagesshopping guideachievers clubhangouts and many more among others.
2) Special articles and features
3) Seasonal stories and many more.
Every article or story we cover would be confined to students and we would pay at most attention that each article of ours would one way or the other inspire students. We would stand first to review and change things and adopt according to the situational demands.
3.3(c): Brief description of the contents:

College life is not just about exams, tests and assignments. Its also about fests, mad ads and intercollegiate any many others. This section brings the latest happenings across various campuses. Shout box is a forum for celebrated writers to voice their opinion on some hard hitting issues. Young gun is a section which would feature young entrepreneurs, politicians and achievers Khel mail will give readers a healthy dosage of all the sporting actions that takes place across campuses and also feature upcoming sporting icons. The Big F is where one can keep up to date with the latest fashion news. The Big F team will strive to keep you chic and stylish at an affordable price. The students will bring you regular on gizmos, eating joints, books and the likes.
3.4(d): Description:
Product Type: Language: Target audience: Distribution : Product Description: Monthly Magazine English Students (initially Bangalore) Direct sales ( SJs, Coach, SPOCs) Size: 180 * 240 mm 70+ page, all color, 90 gsm paper, 210 gsm cover page, gloss finish. 60 : 40 Rs 100 Cost per Customer Pricing : Subscription Price per in years copy 6 months 40 1 40 2 40 No of issues 6 12 24 Cost 240 480 960 Discount --25% 25% Issue Price 240 + 18 364 + 30 738 + 50
Information : Advertisement
The students magazine:

Cover: The students magazine would use their covers to attract readers and induce purchase by featuring upcoming models, young role models. Good covers quickly communicate their message to the consumer. The cover page conveys a lot of message such as What stories are found in this issue? What the magazine is about? So a lot of importance would be given for the cover.
Trends: Advertising drives many of the industrys innovative trends. Advertisers want to create interesting ways for their message to rise above the noise. The Students will always find ways to squeeze more revenue from their product Artwork is playing an increasing role in magazine design and layout so a lot of artwork will be included Photos are used as backgrounds Photos are computer enhanced and altered
Tie online content to print editions
Type setting : Unusual text alignment and sizes create dissonance but engage the reader and the students team takes atmost care in type setting to generate good amount of interest amongst its readers. Non traditional fonts and reverse type fonts are used. The Students team understands that more progressive your magazine the more design rules you can break.
Color: Color grabs attention and presents a more finished valuable product. The Students does not a have a permanent color set up instead they play with colors in every issue depending on the story they have or based on the situation.
CHAPTER 4: RESEARCH DESIGN
Research design:
Research design is important as it facilitates the smooth sailing of the various operations, there by making the research as efficient as possible. The research design of the study is descriptive in nature
1) Statement of the problem:

The main purpose of the study was to understand the reading patterns, interests and preferences among bangalore students and to find out whether there is a need for an exclusive student magazine. The study was conducted for Shakthi projects India pvt ltd to understand the market potential and to design a customized youth magazine.
A structured questionnaire was prepared including open and closed ended questions to get information. Questions like - how many people read magazines, what they expect from a magazine, what type of news they prefer to read and suggestions if any.
2) Title of the Project:

Market analysis of THE STUDENTS magazine. A study on students reading patterns, preferences and interests in a youth magazine.
3) Objectives of the Study:

1. 2. 3. 4. 5. 6. To understand the market strength for the students magazine To know about students awareness about the magazine To know about what readers expect from a youth magazine. To know about the interesting areas and topics of the reading majority. To analyze the areas and sections which demands change. To come out with a better product which would generate good amount of interest among the students.
4) Need and importance of the Study:

There is a stiff completion in the publishing industry especially in the magazine market, because of the presence of large number of players. The study is to ensure that the product must be a value added to lead the market. For value addition, it is must to know about the values that the readers expect from a magazine. Since the target audience is students whi fall in the age group of 18 25, its very difficult to predict their taste and preferences unless you have a first hand report. They have very uncommon preferences and if your product can satisfy them its certain that your product will create a brand image for itself. Hence this study gains importance as it gives a clear picture of what is being expected from a youth magazine and it helps the management to arrive at proper decision with respect to the product and its marketing strategies.
5) Operational Definitions:
Descriptive research: Descriptive research, also known as statistical research, describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, where, when and how. Although the data description is factual, accurate and systematic, the research cannot describe what caused a situation. Thus, descriptive research cannot be used to create a causal relationship, where one variable affects another. In other words, descriptive research can be said to have a low requirement for internal validity. The description is used for frequencies, averages and other statistical calculations. Often the best approach, prior to writing descriptive research, is to conduct a survey investigation. Qualitative research often has the aim of
description and researchers may follow-up with examinations of why the observations exist and what the implications of the findings are. In short descriptive research deals with everything that can be counted and studied. But there are always restrictions to that. Your research must have an impact to the lives of the people around you. For example, finding the most frequent disease that affects the children of a town. The reader of the research will know what to do to prevent that disease thus, more people will live a healthy life. Sampling: It is the process of learning about the population on the basis of sample drawn from it, Thus in the sampling technique instead of every unit of the universe only a part of the universe is studied and the conclusion are drawn the basis for the entire universe. A sample is a sub-set of population units. The researcher has adopted convenience sampling for studying the population because the population is unknown. The researcher has chosen 100 customers and 100 corporate houses in various areas at Bangalore city.
Data source:
Primary Data: The data, which are collected first hand, either by the researcher or by some one else especially for the purpose of study are known as Primary data. Primary data are original source from which the researcher directly collects data have not been previously collected. In the present study, using a structured questionnaire has collected primary data. Secondary data: The difference between primary and secondary data is only of degree-data which are primary in the hands of one become secondary in the hands of another. Data
are primary for the individual agency or institution collecting them whereas for the rest of the world they are secondary. It is highly convenient to use information, which someone else has complied. Data Collection Tool or Research Instrument: This study is based on primary data and the primary data are collected through a well structured questionnaire. The researcher has designed a structured-nondisguised questionnaire for data collection. According to this structure where the listing of question is in pre-arranged order and where the object of enquiry is revealed to the respondent. This type of questionnaire will be helpful to extract the result with in our limits. The first step of the research is literature survey, during literature survey the specific areas and issues up on which data has to be gathered is decided based on the objectives of the study. Literature survey is of paramount importance because it equips the researcher with a macro view of a micro issue and vice versa. It provides exhaustive information in the area of researchers and provides the researcher with diversified views on a particular issue. For this purpose, the abstracting and indexing journals and published or unpublished bibliographic are the first place to go to. Academic journals, conference proceeding, government reports, books etc; must be tapped depending on the nature of the problem. In this process, it should be remembered that one source will lead to another. The earlier studies, if any, which are similar to the study, concerning the problem at hand must necessarily be surveyed and examined before a definition of the research problem is given. This means that the researcher must be wellconversant with relevant theories in the field, reports and records as also all other relevant literature.
He must devote sufficient time in reviewing of research already undertaken on related problems. This is done to find out what data and other materials, if any are available for operational purposes. This would also help a researcher to know if there are certain gaps in the theories, or whether the existing theories applicable to the problem under study are inconsistent with each other, or whether the findings of the different studies do not follow a pattern consistent with the theoretical expectations and go on. All this will enable a researcher to take new strides in the field for furtherance of knowledge i.e., he can move up starting from the existing premise. Studies on related problems are useful for indicating the type of difficulties that may be encountered in the present study as also the possible analytical shortcoming. At times such studies may also suggest useful and even new lines of approach to the present problem.
6) Research Methodology: a) Sources of Data:

(i) Primary data: The interviewer approached the respondents, and a structured questionnaire was given to the respondents with a request to answer the questions and return the questionnaire (ii) Secondary data The data was collected from internet and previous records of the industry and the organization
b) Research Method:
For analyzing the topic, descriptive research was adopted and a questionnaire was formed and distributed among 100 respondents in Bangalore city. This method was used to identify who, what, where, when and how about the magazine. That is who would like to subscribe the magazine? What content they would prefer to read? How do they want the magazine to be ?
c) Sample size and description:

100 students from different colleges, different background and from different parts of bangalore were interviewed for this study. 30 from PUC, 40 doing their UG and rest in their masters. Random sampling method was used. But care was taken to have a proper blend of male and female readers.
d) Contact Method:
Personal interviews were conducted as per the convenience of the respondents and also keeping the time constraint.The primary data from the respondents is obtained through structured questionnaire as well as telephonic interviews administering questionnaires
e) Data Collection Method

Well-structured questionnaire comprising both open- ended and closed questions were designed for the respondent. A pilot survey was conducted to ensure the
accuracy of the designed questionnaire. Necessary changes were made in the questionnaire
Instrumentation technique: In order to find the response of students, a structured questionnaire was framed to collect information.
Technique for analysis: Data collected through questionnaire has been analyzed using simple percentage analysis. Based on the analysis conclusions and suggestion have been drawn
LIMITATIONS OF THE STUDY.
1. 2. 3.
Respondents might have provided false information. Since sample size was small which is 100, the findings from this may not represent the whole population. Getting responses from respondents was very difficult, as they were half interested and busy.
4.
Questionnaire survey was the main technique used in the study. It is wholly based on the perception of the respondents at the time of answering.
5.
Time and resources are also limiting factors of the study.
CHAPTER 5: DATA ANALYSIS
Objective 1: To assess the extent of magazine readership among students
Table 4:
Table showing 3 segments of respondents . Segments Pre university Graduates Post graduates Total No of Respondents 30 40 30 100
Interpretation
For the research we selected a sample size of 100 students, out of which 30 students are doing their Pre-University Course, 40 are undergraduates and 30 are Post graduates. As UG population is more and since this group is more inclined towards reading magazine we chose 40 students from this group.
Pie chart 1: Showing 3 segments of respondents
Inference:
From the above pie chart it is clear that out of 100 respondents graduation/post graduates. selected 30 are at pre university level, 40 are doing graduation/graduates and 30 are doing post
Table 5:
Table showing readers awareness of different magazines.
Respondents Magazines Week India today business world outlook film fare sports star women's era competition success pre university 20 22 10 22 28 24 14 24 Graduates 36 40 36 36 36 34 32 36 post graduates 24 28 18 22 22 22 22 24
Interpretation:
The table shows that graduates are more aware of magazines than Pg and UG but the readership is high for sports and film related magazines.
Clustered Bar Graph 2.1: Showing awareness of different magazines among Pre university students.
Inference: From the above Bar Graph it is clear that PU Students are aware of almost all the magazines that are considered for the study. Most of them are aware of film fare (93.33%), competition success (80%) outlook (73.33%) and India today (73.33%)
Clustered Bar Graph 2.2: Showing awareness of different magazines among Graduates.
Inference: From the above Bar graph it is very clear that graduates are aware of almost all the magazines that are considered for study. Most of them are aware of India today (100%) Competition success (90%)
Clustered Bar graph 2.3: Showing the awareness of different magazines among post graduates.
Inference: Above graph clearly shows that post graduates are aware of almost all the magazines that are considered for study. Most of them are aware of India today (93.33%) the week (80%) sports star (73.33%).
Table 6:
Table showing mode of purchase of magazines: Respondents Pre University Graduates Post Graduates Total Subscribe 15 16 04 35 Buy (single copy) 15 24 26 65
Pie chart 3.1: Showing Mode of purchase of magazine among Pre University student.
Interpretation: Out of 30 PU students studied 15 said that they prefer to buy and remaining 15 preferred subscription. Inference: Above pie chart shows that half of the graduates prefer to buy single copy and remaining half prefer to subscribe the magazines. Pie chart 3.2: Showing mode of purchase of magazines among graduates .
Interpretation: Out of 40 graduates studied 24 preferred to buy single copies and 16 preferred to subscribe for the magazine.
Inference: Above pie chart shows that 60% of the graduates prefer to buy magazines and 40% of graduates prefer to subscribe. From this we can say that mode of purchase preferred is buying than subscribing.
Pie chart 3.3: Showing Mode of purchase of magazine among Post

graduates.
Interpretation: Among 30 Post graduates studied 26 preferred to buy and 4 preferred to subscribe the magazine.
Inference: Above pie chart shows that 87% of post Graduates prefer to buy the magazine and 13% of post Graduates prefer to subscribe. This gives us a clear picture that most preferred way of procuring a magazine is buying single copy than subscribing.
Pie chart 3.4: Showing Mode of purchase of magazine among the
sample studied.
Interpretation: Out of 100 respondents 65 preferred to buy and 35 preferred to subscribe. Inference: Above pie chart shows that 65% of the total respondents prefer to buy single copies of the magazine and the rest 35% prefer to subscribe it. Out of 100 respondents 65 preferred to buy the magazine and only 35 preferred to subscribe. On the basis of this study we can draw a conclusion that buying single copies is the most preferred way of procuring the magazine amongst the student community.
Table 7:
Table showing the type of magazine preferred by the respondents. Respondents Pre university Graduates Post Graduates Total Monthly 04 08 14 26 Weekly 26 32 16 74
Pie Chart 4.1: Showing Preference pattern of Monthly Magazine.
Interpretation: Out of 100 respondents only 26 preferred monthly magazine. Among those 26, PU students were 4, graduates were 8 and post graduates were 14. Inference: Above pie chart shows the preference of monthly magazine among different segments of the sample. Out of 100 respondents 26 preferred monthly magazine which included 54% of post graduates 31% graduates and 15% PU students.
Pie chart 4.2: Showing the Preference of weekly magazines.
Interpretation: Among 100 respondents 74 students preferred weekly magazine. Out of them 26 are PU students, 32 graduates and 16 Post graduates.
Inference: Above pie chart shows the preference of weekly magazine among the respondents. Out of 100 respondents 22% post graduates, 35% pre university students and 43% Graduates preferred weekly to monthly magazine. So monthly magazine has an edge over the weeklies.
Pie chart 4.3: Showing preferred type of magazines among respondents.
Inference: The above pie chart clearly shows that 74% of the total respondents prefer to buy weekly magazine and 26% of the respondents preferred monthly magazine.
Table 8:
Table showing the preferred advertisements of readers. Respondents PU students Graduates Post Graduates Education 20 18 16 Automobiles 14 24 08 Electronic Gadgets 16 16 06 04 28 08 Apparels
Stacked Bar Graph 5.0: Showing areas of interest in advertisements that appear in magazine.
Inference: It is evident from the graph that students prefer to read more of educational advertisements followed by automobiles.
Table 9:
Table showing benefits of reading magazine among respondents. Respondents PU students Graduates Post Graduates Academics 12 18 08 General awareness 28 38 24 Pleasure 04 18 08
Stacked bar graph 6.0 showing benefits of reading magazine among respondents.
Interpretation Among 100 respondents 38 said magazine reading helps in Academics, but 90 respondents said that it helps building general awareness and 30 said its read for fun. Inference: Most of the students prefer news on general awareness to Academics followed by pleasure related stuff.
Objective 2:
To identify the factors influencing Magazine readership. Table 10:

Table showing factors that influence in buying the magazine. Attributes Availability Price News Coverage photographs PU students Graduates 26 10 22 16 18 32 14 10 Post Graduates 08 08 22 06
Staked column graph 7.0 showing factors that influence in buying a magazine among respondents.
Inference: We can find out varying behavior of the respondents for this question. A majority of PU students say that availability and price plays a major role in buying a magazine. But majority of the graduates think that news coverage plays a very important role. According to Post graduates news coverage is the only thing that plays a very important role in buying a magazine
Table 10 (a):
Table showing rating of factors that influence in buying a magazine. Among PUC students: Attribute Availability Price News Coverage Publicity Editorial Quality High Priority 26 04 20 08 14 02 24 08 14 14 02 02 02 08 02 Medium Low priority
Interpretation:
Among 30 PU students, 26 students have given high priority for availability and 24 members have given Medium priority for magazine pricing. For news coverage 20 students give high priority for news coverage. For editorial quality we find a very positive response.
Graph 8.1 showing rating of factors that influence in buying a magazine among PUC students
Inference: Price, availability and editorial quality are the major factors which influence in buying a magazine among PU students.
Table 10 (B):
Table showing rating of factors that influence in buying a magazine among Graduates.
Attributes Availability Price News Coverage Publicity Editorial Quality
High Priority 16 12 32 08 22
Medium 16 16 04 18 14
Low Priority 08 12 04 14 04
Interpretation:
According to 32 graduates, availability play a good role in buying a magazine. For price we can see a varying behavior of the graduates. 12 say high priority and 12 says low importance. A majority of about 32 said news coverage plays a very important role. Publicity is given the average importance and 22 said that Editorial quality also plays a very important role in buying a magazine.
Graph 8.2:
Graph showing rating of factors that influence in buying a magazine among Graduates.
Inference:
Graduates have given the most importance to news coverage and average importance has been given to the availability. They also give importance to editorial quality and publicity equal importance
Table 10 (c)
Table and Graph showing rating of factors that influence on buying of a magazine among Post Graduates.
Attributes Availability Price News Coverage Publicity Editorial Quality
High Priority 16 08 22 06 18
Medium 08 14 08 18 08
Low Priority 06 08 00 06 04
Inference:
News Coverage and Editorial Quality are the two major factors which influence in buying a magazine among Post Graduates.
Table 11:
Table and Graph showing Promotional offers that respondents look in a magazine. Respondents Special Gifts PU Students 18 Subscription discount 06 Lucky coupon 06
Graduates PG
24 14
10 12
06 04
Interpretation: Among respondents 18 PU students, 24 graduates and 14 post graduate students voted for special gifts. 6 PU students 10 graduates and 12 post graduates voted for concession on subscription. And 6 PU students 6 graduates and 4 post graduates chose for lucky dip coupons .
Inference: Majority of respondents preferred special gifts as promotional offers than concession on subscription and lucky dips.
Objective 3:
To identify the category which generates good amount of interest .
Table 12:
Table showing areas of utmost interest in magazines . Area of interest Business Politics General Sports Entertainment PU Students 14 03 00 03 10 Graduates 09 06 01 05 19 Post Graduates 15 05 01 03 06
Interpretation:
14 PU students, 9 graduates and 15 post graduates showed good interest in Business related articles. 10 PU, 19 graduates and 6 post graduates showed interest in entertainment. Politics and sports got low response.
Graph showing areas of utmost interest in magazines
Inference: Business and Entertainment news lead all the way in generating interest among readers. Politics and general news does not generate interest among students
Table 13:
Table showing Awareness of Students about a magazine exclusively for students.
Respondents PU students Graduates Post Graduates Total
Yes 1 2 5 8
No 29 38 25 92
Interpretation:
Out of 100 respondents 92 say they are not aware of any magazine which is exclusively meant for students.
Inference: Majority of them are unaware of the magazine. There is no magazine which is exclusively meant for students
Table 14:
Table and Graph showing the Opinion of students about the requirement of a magazine exclusively for students.
Respondents PU Students Graduates Post Graduates Total Interpretation:
Required 26 37 28 91
Not Required 4 3 2 9
Out of 100 respondents 91% said that they require a magazine exclusively for students.
Inference: Majority of Students feel that there is a need for an exclusive magazine for student community.
CHAPTER FIVE FINDINGS, RECOMMENDATIONS AND CONCLUSION.
Findings and Recommendations

SUMMARY OF FINDINGS: From the study conducted on PU Students, graduates and post graduates followings are the findings.
1. There is a good awareness of all the magazines among all the segments of respondents. The most preferred ones are India Today, Outlook, week and Business world. 2. There is much preference for single copy buying than to subscribe. 3. Most of the respondents look for weekly magazine than a monthly magazine. 4. Respondents look for news coverage, availability, price and stills when they buy a magazine. 5. Most of the respondents rated news coverage and availability as high priority factors and rated publicity as the low priority factor. 6. They are more interested in entertainment, sports news and general news when they buy a magazine. 7. Graduates and post graduates showed more interest towards business news 8. Most of the respondents were interested in advertisements that are related to education, Electronic gadgets, automobiles and some of them even in apparels. 9. Most of them went for Special gifts and lucky dip coupons as preferred promotional offers but very less preferred Concession on subscription. 10. Majority of the respondents read magazine for general awareness and for academic purposes.
Recommendations:
From the study it was found that most of them were looking forward for an exclusive student magazine. But there are certain things that the students were not satisfied with and they are as follows.
The most important among them is that the price of the magazine has to be reduced. Most of them felt that the magazine is over priced.
The Students magazine should cover some amount of news covering different areas like sports, politics, entertainment and business.
Magazine should be easily available and in sufficient quantities. More number of magazines should be distributed to colleges and libraries where more number of people tend to use the magazines and there by try to convert them into subscribers.
The subscription price should be reduced. Weekly magazines are most preferred. Along with the price factor news coverage also plays an important role for the sale of any magazines. So much emphasis should be given to the news coverage also.
More publicity should be given to the magazine in print media and in electronic media.
Special gifts and gift coupons should be used as promotional tools
Conclusion:
From the research work it can be concluded that the different segments of students showed different buying reading and preference patterns. Even their
taste and preferences were different. Students were very much interested in current affairs which includes politics, sports, Educational and Entertainment. Most of them preferred a magazine that can cover all the above said segments. The price factor is not much important for them as the most emphasis was given to the news coverage. They are most interested in the Magazine which can cover excellent news coverage of latest happenings. Most graduates preferred magazine which cover more of the sports news, entertainment and some amount of politics. Respondents preferred weekly magazines than a monthly magazine. At the same time post graduates showed a different set of response when they bought a magazine. They showed more interest in business magazine. This is because most of the respondents of this segment were business management students along with others. They showed very less interest in politics and sports. Hence from the study it can be concluded that this particular segment of students has different set of behavior displayed which plays a very major role in any magazines success and failure. Any magazine that can consider the students likes and preferences is sure to be success in the market.
My learning:
Working with a start up company and that too for a new product launch targeted towards youth can only increase the excitement and addressing the energetic student audience is always motivational.
I had the privilege to work with sales and promotional team. This study entitled Market analysis of THE STUDENTS magazine. A study on students reading patterns, and interests in a youth magazine was carried out to address the problem of what young readers look out for in a youth magazine. The study has helped the students management to understand the likings and preferences of student readers and design a product according to the customers requirement.
In addition to the survey of the students perception about the new magazine, my profile included speaking to prospective advertisers and converting them into clients who shall advertise in the magazine. I was also a part of the presentation team and thereby had an opportunity to represent the company before many college students to propose the students magazine.
Besides I also had the opportunity to get a hands on experience of interacting with members of other functional areas which gave cohesion to the study. The Students gave me a real time experience on how a new product is launched. This study gave me an idea about the things that should be taken care of while launching a new product, how to understand customers and how to analyze market. It gave me an idea about what student think and how they perceive a magazine. The stay was an amazing experience of learning.
Bibliography:
Books:
Steinberg, S.H. (1996). Five Hundred Years of Printing. London and Newcastle: The British Library and Oak Knoll Press.
Sanjay Kaptan, Akhilesh Acharya, Advertisement in Print Media, Jan 2001, mumbai
The Indian Entertainment and Media Industry 2006 FICCI and Price water house Coopers.
Monthly review of the Indian Economy, Center for Monitoring Indian Economy June 2007
. The Marketing White Book - Business World 2009-10
Website: www.thestudentsmag.com http://www.hindu.com/nic/nrs.htm www.studentmagazine.ca www.rni.nic.in www.indianprinterpublisher.com www.drupa.de
ANNEXURE
Request: I, Sumith K M, am a 1 year MBA student at Alliance Business Academy. In partial fulfillment of the course, Im carrying out a research work entitled Market analysis of THE STUDENTS magazine. A study on students reading patterns, and interests in a youth magazine. I request you to help me in completing the research by filling the enclosed questionnaire .I assure you that the information provided by you will be kept confidential and used for academic purposes only.
QUESTIONNAIRE
Questionnaire for The Students Magazine: 1) Personal Data Name : _________________________________________________ Address : _______________________________________________ _______________________________________________ Sex : Male Female
Education: Pre University
Graduation
Post Graduation
2) Which of the following magazines you are aware of The Week Business World Film fare Womens Era India Today Outlook Sports Star
Competition success
3) Do you Subscribe
Buy Weekly
4) Which type of magazine you prefer Monthly
5) What prompted you to go for a particular magazine?
Availability
News Coverage
Price
Photographs
6) Rate the factors that influence you in buying a magazine. 1. High Priority 2.Medium 3.Low priority Availability Price News coverage Publicity Editorial quality
7) Which area is of utmost interest to you? Business News Politics General Sports Entertainment 8) Areas of Interest in Advertisements Educational Automobiles Electronic gadgets apparels
9) What Promotional Offers Interest you? Special Gifts Lucky Dip coupons
Concession on Subscription
10) How Have Magazine reading helped you? Academics General Awareness Pleasure
11) Have you Read any magazine which is exclusively for students. Yes No 12) What do you think of a magazine which is exclusively for students? Good Very good Excellent

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