TABLE 4.1. INTE.RPRE.TE.D CUSTOME.R NEEDS FOR A FINGE.RNAIL CLlPPER PRODUCT 1.Inexpensive cost 2.Compact storage 3.Lightweight 4.

Easy to open file 5.Picks nails 6.File holds filed dust 7.Easy-to-close file 8.Easy-to-align clipper 9.Body contoured to hold 10.Wide handle 11.Blade can act as pusher 12.Clips nails 13.Clips hangnails 14.Nails fall predictably 15.Easy to clean 16.Act as key-chain 17.Nonsnag storage 18.Striking appearance 19.Files nails 20.File rough 21.File has a picking tip 22.Easy-to-open clipper 23.Easy-to-hold clipper 24.Curved blade shape 25.Low squeeze force 26.Blade can act as a file 27.Clips toe nails 28.Sharp blade 29.Stores cut nails 30.Easy-to-close clipper

Other methods can be used to provide greater structure to the customer needs models. the previous methods provide an importance ranking to each customer need. The result is a constant weight, which is generally not true. For example, the importance of the noise generated by a product may fall drastically if the price is cut in half. The two needs have correlated importance over large changes in values. To uncover how the importance ranks change with changes in values of the needs, one must
Cost redus Stocare compact Uoar Pil uor de deschis Prinderea unghiilor Pila reine praful pilit Pil uor de nchis Clete uor de aliniat Corp conturat pentru susinere Mner lat Lama poate aciona ca dipozitiv de mpingere Tiere unghii Tiere pielie Unghiile cad previzibil Uor de curat Poate fi breloc la chei Uor de stocat nfiare izbitoare Pilete unghiile Pilire rugoas Pila are vrf de prindere Clete uor de deschis Clete uor de inut Form curbat a lamei For mic de strngere Mnerul poate aciona i ca pil Tiere a unghilor de la picioare Lam ascuit Stocare a unghiilor tiate Clete uor de nchis

Figure 4.14. Clipper customer needs list.

Proiect de unghier

Necesitile clientului Intervievat : KNO Numrul de consumatori - 30 0 5 Scara de msurare Consumatorul mediu Brbat/Femeie , vrst: 20 40 ani , clasa de mijloc Nu lucreaz n industria produselor de pr sau unghii Necesitile consumatorului Cumprare - Cost Transport n pachet Despachetare Purtare la lanul cheilor - Se poart ca breloc Stocare - Stocare compact - Uor de stocat - Uoar ca mas - nfiare izbitoare Pregtirea de pilire/culegere - Pil uor de deschis Pilire/culegere - Pilete unghiile - Prinderea unghiilor - Pilire rugoas - Pila reine praful pilit - Pila are vrf de prindere Inchiderea pilei - Pil uor de nchis Pregtire pentru tiere - Clete uor de deschis Tiere - Clete uor de aliniat - Clete uor de inut - Corp conturat pentru susinere - Form curbat a lamei - Mner lat - For mic de strngere - Lama poate aciona ca dipozitiv de mpingere - Pila poate aciona i ca pil - Tiere unghii - Tiere a unghilor de la picioare - Tiere pielie - Lam ascuit - Unghiile cad previzibil - Stocare a unghiilor tiate - Uor de curat ntoarcere de la tiere - Clete uor de nchis Aruncare
WT

Numrul de intervievai 5 4 3 2 1 5 21 4

0 4 1 2 3 2 2 2 1 0 2 2 4 2 3 3 3 2 1 1 1 5 1 1 1 1 1 0 4 6 18 6 12 16 18 18 2

6 6 2 4 6 10

22

22 12

12 12 16 22 22 18 12 10 2 4 4 4 2 16 2 4 6 6 6 12 14 20 22 22 22 22 10 22 22

10 6 12 2 2

2 2 4

16 18 6 18 18 18 6 6 2 2 2 2 2 16 6 4

2 2 2 6

16

4 30 4 4 4 2

6 2 4 2 2 2 2 2 2 2

26

first assign a structure to the need space. This structure represents the range of possible values for each need (noise might have values of decibels, cost might have values in dollars, etc.). Over this space, a relative preference structure can be formed that reflects the customer's perceptions.