VTU MBA 4th SEM OLD QUESTION PAPERS

WORKSHOP PROCEEDINGS ON 5th April 2007
DETAILS OF DISCUSSION:
PATTERN OF QUESTION PAPERS
The following points were discussed in detail and the participants made certain
recommendations.
♦The present system of 8 questions of 20 marks each will be retained. And each main
question of 20 will consist of three sub questions of 3, 7 & 10 marks. However this can be
flexible for some subjects like core Papers and Electives of 4th Semester. This is left to the
decision of the committees in charge of these subjects.
Note: After the detailed discussions at the group level the committees of the following
subjects felt that they will have slightly different patterns.
05MBA41 – STRATEGIC MANAGEMENT
05MBA42 – TOTAL QUALITY MANAGEMENT
05MBA43 – LOGISTICS & SUPPLY CHAIN MANAGEMENT
ELECTIVES – MARKETING, HRM, FINANCE, IBM
MARKETING ELECTIVES
S.NO SUBJECT CODE NAME OF THE SUBJECT
1 05MBAMM415 RURAL MARKETING
2 05MBAMM416 STRATEGIC BRAND MANAGEMENT

INTEGRATED MARKETING
3 05MBAMM417
COMMUNICATIONS
05MBAMM418/ INTERNATIONAL MARKETING
4
05MBAIB468 MANAGEMENT
1
HR ELECTIVES
05MBAHR445/ INTERNATINAL
1
05MBAIB465 HUMAN RESOURCE MANAGEMENT
2 05MBAHR446 TEAM DEVELOPMENT & LEADERSHIP
ORGANIZATIONAL
3 05MBAHR447
DEVELOPMENT
4 05MBAHR448 TRAINING & DEVELOPMENT
FINANCE ELECTIVES
PROJECT APPRAISAL PLANNING &

1 05MBAFM 425
CONTROL
05MBAFM 426 /
2 INTERNATIONAL FINANCIAL MANAGEMENT
05MBAIB466
3 05MBAFM 427 RISK MANAGEMENT
4 05MBAFM 428 TAX MANAGEMENT
INTERNATIONAL BUSINESS ELECTIVES

INTERNATIONAL HUMAN RESOURCE
1 05MBAIB465
MANAGEMENT
05MBAIB466 /
2 INTERNATIONAL FINANCIAL MANAGEMENT
05MBAFM426
3 05MBAIB467 GLOBAL STRATEGIC MANAGEMENT
4 05MBAIB468 INTERNATIONAL MARKETING MANAGEMENT
2
INFORMATION SYSTEM ELECTIVES
S.NO SUBJECT CODE SUBJECT

MULTIMEDIA APPLICATIONS
1 05MBAIS435
PROGRAMMING USING VB
2 05MBAIS436 COMPUTER NETWORKS & INTERNET
COMPUTER MODELING & DECISION
3 05MBAIS437
SUPPORT SYSTEMS
SOFTWARE ENGINEERING &
4 05MBAIS438
MANAGEMENT
BANKING AND INSURANCE ELECTIVES

05MBABI475 INSURANCE PRODUCTS
1
05MBAFM476 LEGAL ASPECTS OF BANKING
2
05MBABI477 STRATEGIC CREDIT MANAGEMENT
3
05MBABI478 INSURANCE MANAGEMENT
4
PRODUCTION ELECTIVES

05MBA M455 PROJECT MANGEMENT
1
05MBA M456 MODERN MANUFACTURING MANAGEMENT
2
05MBA M457 MAINTENANCE MANAGEMENT
3
05MBA M458 PRODUCTIVITY MANAGEMENT
4
3
• The need of case study was discussed and it was decided to retain the case study as a
compulsory question in each subject.
• It was recommended that case studies must be contemporary & relevant. The questions
related to case study analysis must provide an opportunity to link with some basic
concepts & theories related to the subject.
• Eight separate groups for each subject, consisting of faculties handling those subjects
met separately and prepared 2 sets of model papers.
PREREQUISITES OF PAPER SETTING

• The issue was discussed in detail and the participants made the following
recommendations
• Paper setter should have minimum of 5 years teaching experience, teaching of the
postgraduate courses.
• The paper setter must have taught that specific subject.
INSTRUCTIONS TO THE PAPER SETTERS
1. The teaching experience of the faculty.

2. The teacher must have taught the subject at least twice before the current semester.
3. Minimum experience - 5 years of teaching
Maximum experience – 33 years of teaching
NOTE: Faculty members above 62 years of age shall not be considered for paper
setting.
4. Only one paper should be set by a paper setter in core subjects.
5. Faculty of VTU affiliated colleges only need be identified.
PROCEDURE FOR GETTING QUESTION PAPERS SET
1. The examination section of the VTU will procure the “Who is teaching what” from the
various colleges and furnish the same to the BOE.
2. The BOE shall recommend a “list of examiners/paper setters “to the Registrar
(Evaluation) who will communicate further to the paper setters depending on the need
for manuscripts by the examination section.
4
3. On receiving the question paper manuscripts the same will be made available for
scrutiny by the BOE.
PAPER SCRUTINY
It was felt that an expert panel constituted for that subject must do scrutiny. The paper
scrutiny panel must check whether the paper setter has followed the guidelines provided for
the paper setting. The panel scrutinizing the papers must go through the scheme provided by
the paper setter. The papers without the scheme should not be accepted.
PREREQUISITES FOR PAPER VALUATION:

• Paper valuators must have minimum of 5 years of teaching experience and must have
taught that specific subject during that calendar year.
• All the faculty members must attend the allocated valuation work without any excuses.
• Maximum of 40 papers can be valued per day
• The faculty must value only the number of papers assigned by the BOE.
• Faculty must uphold ethics while valuing the papers.
5
CORE PAPERS
Fourth Semester M.B.A Model Question Paper

Master of Business Administration
05MBA41 STRATEGIC MANAGEMENT
INSTRUCTIONS TO QUESTION PAPER SETTERS.
1. Questions should be framed from within the syllabus prescribed and modules
provided.
2. Two/three modules should be combined in each set of question carrying 3 -7-10 Marks
3. Instructions to examinees must be provided specifying compulsory question and

choice questions.
4. Any application questions should be within the syllabus area.
5. Caselet should be minimum 350 words to maximum 500 words. Caselet should be
close-ended with four questions to answer for which marks should be per question.
There should not be any ambiguity in questions. Suitable weightages should be given
to student’s analysis in the use of application-oriented questions.
6. Caselet in Strategic Management (05MBA41) should be in Indian Context.
7. The marks pattern should be 3 7 10 format for a, b, c Questions respectively.
8. If any models are considered, the questions pertaining to it should be within the
prescribed textbook model.
9. In the subject Global Strategic Management caselet should be based on global

companies or (MNC’S).
6
CORE PAPERS

05MBA41 -STRATEGIC MANAGEMENT
Time: 3 hrs Max Marks: 100
Note: 1.Answer any four questions from Q.No.1 to Q.No.7

2. Question No.8 (case study) is compulsory
Answer any four questions from question nos 1 – 7. Question no. 8 is compulsory.
1. (a). Mention any six characteristics of Strategic Management? 3 marks
(b). Write a note on SWOT analysis? 7 marks
(c). Explain the key success factors for the growth and development of IT industry in India in
the light of your knowledge in strategic management? 10 marks
2. (a). What is meant by Business Model? 3 marks
(b). What is value chain analysis? Explain. 7 marks
(c). How do you use Porters five force model in analyzing car manufacturing industry?
10 marks
3. (a). Mention any four external environmental factors 3 marks

(b). Critically evaluate different types of organizational structure and their relevance in
strategy implementation? 7 marks
(c). Illustrate a policy, an objective, and functional tactic in textile indus trial unit?
10 marks
4. (a). What is Core Competence? 3 marks
(b). Explain briefly the four perspectives of balanced scorecard? 7 marks
(c). Explain GE’s 9 cell matrix? 10 marks
7
5. (a). Mention any three generic strategies? 3 marks
(b). Explain briefly the process of strategy formulation? 7 marks

(c). Critically evaluate the pros and cons of corporate growth through mergers and
acquisitions with special reference to any two Indian co’s? 10 marks
6. (a). What is SBU? 3 marks

(b). Explain the relation between business strategy and organization structure?
7 marks
(c). Give an instance of any Indian company following suicidal strategy in marketing their
products? Give reasons as to how their strategies are suicidal? 10 marks
7. (a). What is Turn around strategy? 3 marks
(b). Explain briefly the significance of McKinsey’s 7’s model? 7 marks
(c). Explain BCG Matrix highlighting its merits and demerits? 10 marks
8. Case study 20 marks
8
05MBA42 -TOTAL QUALITY MANAGEMENT
GUIDELINES FOR QUESTION PAPER SETTING
1) Seven Questions will be in 3 parts ( viz A,B,C) with 3,7,10 marks respectively. In any
question a, b, c parts will be from different modules. These seven questions shall cover
all the modules.
1. “Four full questions will be answered from questions 1 to 7”.
2. Question Number 8 will be compulsory.
3. From any modules questions for not more than total 30marks will be given.
2) 8th question will be compulsory, and will be based on case study of Indian context. The
case study will be of 350-500 words.
• “FOUR” questions (viz A, B, C, D) of 5marks each will be asked against the case study.
3) Two questions of 10 marks each (viz ‘-c’ part) may be general application oriented,
relating to concepts of T.Q.M. within the syllabus.
9
Fourth Semester M.B.A Model Question Paper-I
05MBA42 -TOTAL QUALITY MANAGEMENT
Note:
1. Answer any Four full questions from 1 to 7.
2. Question Number 8 is Compulsory.
1 a) What do you understand by Quality and Total Quality? 3 marks

(b) E xpand the concepts of Juran’s Trilogy of quality management adopted
by companies to achieve quality leadership 7 marks
(c) What are the factors which can be considered while Bench marking
Management Institute. 10 marks
2 (a) Write a brief note on QS 9000 3 marks

(b) What is Strategic Planning? Explain its process. 7 marks
(c) Explain Deming’s PDCA cycle with appropriate diagram. 10 marks
3 (a) What is Zaire model in TQM? 3marks

(b) Describe Poka Yoke in TQM. 7marks
(c) Describe the benefits and limitations of Reengineering. 10 marks
4 (a) What you understand by “Quality is free” ? 3 marks

(b) Briefly explain different quality awards for TQM. 7 marks
(c) Explain the 5 levels of capability Maturity model 10 marks
5 (a) What is the need for ISO Certification? 3 marks

(b) Explain the concept of Six Sigma. 7 marks
(c) Explain the Reengineering Process and its relevance of TQM 10 marks
6 (a) what are the Crosby’s absolutes of Quality Management? 3 marks

(b) Explain the Baldrige Award evolution process? 7marks
(b) Explain the role and process of Benchmarking in TQM 10 marks
7 (a) Define Statistical Quality Control. 3 marks

(b) Explain Juran’s 10 steps of continuous Quality Improvement. 7 marks
(c) Discuss the process of a company achieving, perpetuating and
Institutionalizing TQM. 10 marks
8 Case study as per guidelines. 4 x 5 = 20 Marks
10
IV SEMESTER MBA - CORE PAPER

05MBA42- LOGISTICS & SUPPLY CHAIN MANAGEMENT
GUIDELINES FOR PAPER SETTING
1. The question paper consists of 8 questions divided into 2 parts.

a. Part A consisting of 3 questions from logistics management and answer any two
b. Part B consisting of 4 questions from supply chain management & answer any two
c. Case study is compulsory
The students should answer any two from Part-A and any two from Part-B
Each of the questions consists of 3 subdivisions with 3, 7 and 10 marks distribution.
2. Maximum of 2 application questions each of 10 marks to be included in the question

paper.
3. Case study shall be of maximum 350 words and shall consist of 4 questions of 5 marks
each.
4. No numerical questions / problems to be included in the question paper.
11
Fourth Semester M.B.A Model Question Paper-I

Note: 1.Answer any four questions from Q. No.1 to Q.No.7

2. Question No.8 is compulsory
PART - A
1. a. What is meant by logistical competency? 3
b. Explain the role of logistic in supply chain management? 7
c. Discuss in detail the element of logistic cost? 10
2. a. What is demand management? 3

b. Discuss the relationship between operation strategy and logistic strategy. 7
c. Discuss in detail various logistical activities. 10
3. a. What is logistic positioning? 3

b. Explain the time based control techniques of logistic. 7
c. “Customer service is the output of logistic and supply chain management and 10
It is key interface between marketing functions and logistic function”.
PART-B
4. a. What is supply chain management? 3

b. What are the factor affecting distributions in supply chain management? 7
c. Discuss in detail the concept of supply chain planning and implementation. 10
5 a. What is meant by VMI? 3

b. Discuss the role of network and the factor effecting network design? 7
c. Discuss the importance of supply chain drivers in detail. 10
a. What is artificial intelligence? 3

b. Discuss managerial levels use to supply chain profitability. 7
c. Discuss the trend in strategies sourcing or supply base management? 10
6 a. What is meant by co-ordination in SCM? 3

b. What are the effects of lack of co-ordination in supply chain? 7
c. Discuss the role of IT in SCM. 10
7 CASE STUDY. (Compulsory) 4 x 5 = 20 Marks
12
Fourth Semester M.B.A Model Question Paper-II

PART – A
1.
a . What is logistics management? Mention its objectives. 3 Marks
b. Briefly explain the various logistics costs. 7 Marks
c. Discuss the role of information systems in integrated logistics. 10 Marks
2
a. What is public warehousing? Give an example. 3 Marks
b. How customer services are met through logistics activities? 7 Marks
c. Explain the various modes of transportation and their characteristics. 10 Marks
3.
a. What do you understand by the term manufacturing postponement? 3 Marks
b. Briefly discuss the various elements of logistics environmental assessment.7 Marks
c. What are the future challenges in logistics management? Explain with special
references to retailing. 10 Marks
PART-B
4.
a. List the various drivers of supply chain. 3 Marks
b. Compare and contrast traditional and supply chain based sourcing practices. 7 Marks
c. Briefly explain the various factors affecting the supply chain network design
decisions. 10 Marks
5.
a. What is aggregate planning in supply chain? 3 Marks
b. Briefly discuss the various elements to be considered in the supplier relationship
strategy. 7 Marks
c. Discuss the causes for bullwhip effect and mechanism to counter it. 10 Marks
6.
a. What is RFID? Where is it used? 3 Marks
b. Briefly discuss the vendor managed inventory system. 7 Marks
c. Discuss briefly the emerging trends in 3PL in India. 10 Marks
7.
a. Mention the various models considered in the supply chain network design. 3 Marks
b. Discuss the role of ERP in supply chain management. 7 Marks
c. Explain the various strategies decisions in SCM. 10 Marks
8. Case study 4 x 5 = 20 Marks
13
FOURTH SEMESTER M.B.A MODEL QUESTION PAP ER
MASTER OF BUSINESS ADMINISTRATION
05MBAFM425 - PROJECT APPRAISAL, PLANNING & CONTROL

1
(a) Why are capital expenditures often the most important decisions taken by a firm? 3 Marks
(b) Discuss the five broad phases of capital budgeting 7 Marks
(c) Explain the difficulties faced in capital expenditure decisions. 10 Marks
2
(a) What is a work schedule and what is its purpose? 3 Marks
Explain the nature of BCG product matrix & GE stop light matrix as a planning tool.7 Marks
(b) What is abandonment analysis in Project review? Describe the general procedure of this
analysis. 10 Marks
3
(a) What conditions should the capital budget satisfy in order to be meaningful and viable? 3 Marks
(b) Discuss the influence of Intuition and judgement in capital budgeting. What factors influence
judgement? 7 Marks
(c) Problem on “Special Decision Situations” 10 Marks
4
(a) What are the pros and cons of decision-tree analysis? 3 Marks
(b) Distinguish between the physical life and economic life of an asset. How would you determining
the latter? 7 Marks
(c) Problem on “Risk Analysis & Selection of Projects” 10 Marks
5
(a) What are EOT & LOT in Network Techniques? 3 Marks
(b) Explain the ways of evaluating on International Investment Proposal 7 Marks
(c) Problem on “Ranking of Five Projects” 10 Marks
6
(a) What steps are involved in determining the project rating index? 3 Marks
(b) Explain the Jury of Executive method and Delphi method of demand forecasting. 7 Marks
(c) Problem on “Estimation of Project Cash flows & calculation of NPV” 10 Marks
7
(a) What do you understand by ‘effective rate of protection’? 3 Marks
(b) Explain the five stages of appraisal in the UNIDO method? 7 Marks
(c) Discuss the role of the PAD and the PIB? 10 Marks
8. CASE STUDY 4x5= 20 Marks
14
05MBAFM426 INTERNATIONAL FINANCIAL MANAG EMENT
Answer any FIVE full questions, question NO.8 is compulsory

All questions carry equal marks MAX MARKS: 100
1)
a) What is current account generally composed of? 3 Marks
b) You are setting up a project in USA. The estimated NFV is $12 million. Your finance officer started
in the report that he has not accounted for foreign exchange risk. He felt that with such a large NPV,
the project should be accepted since even a risk adjusted NPV would likely be positive. You have
the final decision as to whether to accept or reject the project. What is you decision? Calculate the
following rates into outright rates: ii) Indicate their spreads 7 Marks
c) Derive and explain the monetary approach. 10 Marks
2)
a) W hat do mean by International Portfolio Investment? 3 Marks
b) Differentiate between Spot, Forward and Future Contract? 7 Marks
c) Write a note on the following: 5x2 = 10 Marks
1. Foreign bond and Euro bond.
2. Global bond
3. Floating rate notes.
4. American Depository Receipts
5. Zero coupon bonds.
3)
a) What is SWIFT? 3 Marks
b) Briefly explain the meaning and characteristics of GDR? 7 Marks
c) What do you mean by International Capital Budgeting? What is its process?
Explain its factors. 10 Marks
4)
a) What do you mean by SDR? 3 Marks
b) Explain International Fisher effect. 7 Marks
c) Consider the following data 10 Marks
Exchange Rate $ Interest Rate £ Interest Rate

Spot 1 $ 1,5753/ £ - -
1 month $ 1, 5623/ £ 3% p.a 8.5% p.a
3 months $ 1, 5577/ £ 3.5% p.a 7.5% p.a
6 months $ 1.5536/ £ 3.5% p.a 7% p.a
i) Find out the arbitrage possibilities for various periods.

ii) Show how interest rate parity will be restored as a result of arbitrage activities.
5)a. Define translation exposure. 3 Marks

b. What is the difference between Devaluation and Depreciation of currency? 7 Marks
c. Define International Monetary System? Explain its Evolution briefly? 10 Marks
15
6)
a) What are the Challenges of today’s Finance Manager? 3 Marks
b) What do you mean by Arbitrage? Explain Triangle Arbitrage with an example. 7 Marks
c) List one situation when Multi National Corporation is exposed to interest rate risk. 10 Marks
7)
a) What do you mean by a Dirty Float? 3 Marks
b) What is the difference between Devaluation and Depreciation of currency? 7 Marks
c) Discuss the advantage and disadvantages of maintaining multiple manufacturing sites in various
countries as a hedge against exchange rate exposure. 10 Marks
8) Case Study Analysis. 5x4 = 20 Marks
16
FOURTH SEMESTER M.B.A MODEL QUESTION PAP ER – I
05MBAFM426 INTERNATIONAL FINANCIAL MANAG EMENT
1.
a) What do you understand by Foreign Exchange Market? 3 Marks
b) What is a Future Contract? Explain the salient features of Future contract? 7 Marks
c) What are the important sources and causes for International Financial Flows? 10 Marks
2.
a) Name six major risks in FOREX dealings? 3 Marks
b) From the following imaginary quotes. Derive Bid/Ask DM rates for one unit of FF. 7Marks
$ 0.3302-0.3310 per DM ; $ 0.1180 – 0.1190 per FF
Note: DM means Deutsche Marks and FF means French Francs
c) Name major players in Foreign Exchange Market. Briefly write their roles. 10 Marks
3.
a) What is Translation Exposure? Give an example. (3 Marks)
b) Critically Evaluate Purchasing Power parity Theory. (7 Marks)
c) What do you mean by Interest Rate Swaps? Explain its uses and advantages (10Marks)
4.
a) What do you mean by Spot Rate and Forward Rate? ( 3 Marks)
b) Explain the concept of disequilibrium in Balance of Payment. How does Disequilibrium arise?
How it can be restored? ( 7 Marks)
c) What do you mean by Hedging? Explain its various internal and external strategies ( 10 Marks)
5.
a) What is netting, how it improves MNCs performance? ( 3 Marks)
b) Briefly explain different methods of exchange rate forecast and explain their suitability in Indian
context ( 7 Marks)
c) You are setting up of a project in USA. The estimated NPV is 12 million $. Your Finance office
stated in the report that he had not accounted for Foreign Exchange Risk. He felt that with such
large NPV, the project should be accepted since a risk adjusted NPV is likely to be positive. You
have the final decision to accept or reject the project. What is your decision? ( 10 Marks)
6. a) Explain Nostro Account and Vostro Account. (3 Marks)

b) Describe some potential benefits to MNC as a result of direct foreign investments.
Elaborate on each type of benefits. (7 Marks)
17
c). Given the following data.
Spot Rate : 1$ = Rs 42.0010

Six month forward rate : 1$ = Rs 42.8020
Annualized interest rate on six month rupee = 12%
Annualized interest rate on six month dollar = 8%
How can an arbitrageur take advantage of the situation? Assume the arbitrageur is willing to borrow
$1,000 or Rs 1,000. Calculate the arbitrage possibilities. (10 Marks)
7.
a) Differentiate between transaction and economic exposure? (3 Marks )
b) How can you manage economic exposure? Give the marketing and production initiatives of
managing economic exposure. (7 Marks)
XYZ Company a US based firm plans to use a money market hedge to hedge its Payment of 30
lakhs of dollar for Australian goods in one year. The US interest rate is 7% p.a while the Australian
interest rate is 12% p.a. The spot rate of Australian dollar is 0.85 US $. Determine the amount of
US $ needed in one year. If a Money market hedge is used? (10 Marks)
8. CASE STUDY (20 Marks)
18
05MBAFM427 RISK MANAGEMENT
1.
(a) What is reinsurance? (3 marks)
(b) What is pricing of insurance? Enumerate the distinguishing features of health and group
insurance products. (7 marks)
(c) Explain the steps in the risk management process. (10 marks)
2.
(a) Mention the principle of’ put call parity’. (3 marks)
(b) How are naked calls different from covered calls? What implications do both the types of calls
have in respect to the margins to be kept? (7 marks)
(c) Bring out the role of IRDA in regulating the insurance in India. (10 marks)
3.
(a) A forward contract of 200 shares, currently trading at Rs.112 per share, is due in 45 days. If the
annual risk-free rate of interest is 9%, calculate the value of the contract price. How would the
value be changed if the dividend of Rs.4 per share is expected to be paid in 25 days before the
due date? (3 marks)
(b) How is strangles different from straddles? Explain with the help of suitable diagrams.
(7 marks)
(c) An investor has portfolio consisting of seven securities as shown below:
Security Number of Share price as on Beta

Shares 18-4-2002
ABN AMRO 4000 1029.75 0.59

CIPLA 5200 208.40 1.32
ICICI Ltd. 6600 61.20 0.87
Infosys 2400 3958.95 0.35
TATA Engg. 5600 308.80 1.16
HIND LEVER 1500 128.05 1.24
Zee telefilms 4000 168.00 1.05
The cost of capital for the investor is given to be 20% per annum. The investor fears a fall in the prices
of the shares in the near future. Accordingly, he approaches you for advice. You are required to;
I) Calculate the bets of his portfolio
II) The May future on BSE Sensex is quoted at 3444.60. Assuming the market lot to be
100, calculate the number of contracts, the investor should short for hedging his
portfolio against falling markets.
(10 marks)
19
4
(a) How interest rate swaps is valued? Explain with an example. (3 marks)
(b) Compare and contrast between forward and future and future contracts with suitable examples.
(7 marks)
(c) Mr.M. Established the following spread on X company’s stock
a) Purchased one 3 – month put option with a premium of Rs. 3 and an exercise
price of Rs. 55.
b) Purchased one 3 – month put option with a premium of Rs. 3 and an exercise
price of Rs. 45.
Determine M’s profit or loss if
i) The price of X stays at Rs. 50 after 3 months.
ii) The price of X falls to Rs 55 after 3 months and
iii) The [price of X rises to Rs. 60 (10 marks)
5
(a) A financial institution quotes an interest rate of 14% per annum with quarterly compounding. What
is the equivalent rate with i) continuous ii) annual compounding?
(3 marks)
(b) Consider a 3-month futures contract on NSE – 50. Assume that the spot value of the index is 1100,
the continuously compounded risk free rate is 10% per annum and the continuously compounded
yield on shares underlying the NSE – 50 index is 3% per annum. Assuming the multiplier to be 50, find
the value of the futures contract. (7 marks)
(c) How is the value of an option with time to expiration determined? What are the various factors
affecting option prices? (10 marks)
6
(a) Write a note on risk evaluation and risk identification. (3 marks)
(b) What is a butterfly spread? Explain with the help of a diagram. (7 marks)
(c) The current price of a share is Rs.50 and it is believed that at end of one month the price will be
either Rs. 55 or Rs 45. What will a European call option with an exercise price of Rs.53 on this
share be valued at, if the risk free rate of interest is 15% per annum? Also calculate the hedge
ratio, applying binominal formulation. (10 marks)
7
(a) What do you understand by the term interest rates? Discuss the various types of interest rates
along with different yield curve. (3 marks)
(b) Consider a 6-month forward contract on 100 shares with a price of Rs. 40. The risk free rate
(continuously compounded) is 10% per annum. The share in question is expected to yield a
dividend of Rs 2 in 4 months from now. (7 marks)
Calculate the value of the forward contract.
(c) Discuss the recent developments in the Indian insurance sector. (10 marks)
8 case study (5x4 20 marks)
20
05MBAFM427 RISK MANAGEMENT
1.
a) What is arbitrage? 3 Marks
b) Explain different types of risk and what are the measurements of Risk? 7 Marks
c) Explain how the political environment and legal environment affect the process of risk analysis
providing at least two examples of changes in these environments creating a risk that was not
present previously. 10 Marks
2.
a) What is butterfly spread? 3 Marks
b) Suppose you contemplate to buy a call option with strike of Rs. 42 / $ as you expect the
following spot rates with their probabilities
i. Rs / $ 40 41 43 44 46
ii. Probability 0.15 0.25 0.30 0.20 0.10
What should be the options premium to enable you to break even? 7 Marks
c) The following information is available:

i) Current stock price Rs. 225
ii) Strike price Rs. 245
iii) The continuously interest rate is 13% per annum
iv) Volatility of interest rate is 4%
v) Duration of option 5 months.
Using the Black and Scholes Model determine
Value of call and put option
Option delta, Gamma, Vega, Theta and Rho. 10 Marks
3)
a) What is derivate market? 3 Marks
b) Briefly explain the role of different players in derivatives market. 7 Marks
c) Explain the term, life insurance, endowment policy, money back policy & Keyman Insurance
Policy? 10 Marks
4)
a) What is the principle of subrogation? 3 Marks
b) A 10 month coffee futures are available at Rs. 3000 per bag of 60 kg. The storage cost per bag
is Rs. 20 per bag per month. If the continuously compounded interest rate is 9.5% P/A annum.
What is future price of coffee as on date? 7 Marks
c) Explain the various principles of insurance contract. 10 Marks
5)
a) What do you mean by open interest contracts? 3 Marks
b) What do you mean by Risk Management and Risk Control? 7 Marks
c) What is basis? What happens in normal and inverted markets? Explain hypothesis during
uncertainty. 10 Marks
21
6)
a) What are the carry type and non-carry type commodities? 3 Marks
b) What do you mean by VAR? Explain its various approaches? 7 Marks
c) Explain margin system under futures and explain daily marking to market margin? 10 Marks
7)
a) What is plain vanilla swap? 3 Marks
b) Differentiate between short hedge and long hedge. 7 Marks
c) What is an exchange-traded derivative and what is a OTC derivative, explain the difference? Name
various products under OTC/Exchange Trade & category. 10 Marks
8) Case Study Analysis. 20 Marks
22
05MBAFM428 - TAX MANAGEMENT
GUIDELINES FOR SETTING QUESTION PAPER
1. The questions should be for previous year 2006-2007 (A.Y. 2007-2008)

2. Question paper will have 8 full questions of 20 marks each.
3. Each question from 1-6 will have 3 sub-sections carrying 3, 7 and10 marks and question 7 will
have2 sub-sections carrying 5 and 15 marks.
4. Question No 1 and 5 shall be theory questions only. Q No 1 on direct taxes and Q No 5 on
indirect taxes.
5. Question number 2 to 6 other than question 5 a, b and c shall be divided into theory and
problems of 10 marks equally i.e., a and b can be theory or problems for 3 and7 and c for 10
marks for either theory or problem.
6. Question 7 shall be divided into A and B parts, part A of the question shall carry 5 marks
(theory) and part 15 marks (problems).
7. Question No 8 will be a case study and is compulsory. The case should carry 4 questions of 5
marks each or 3 questions of 5, 5 and 10 respectively. This case study should be from
modules3, 4 and 6 only.
8. No Question should be asked from Income & House Property
9. All the modules should be covered.
10. No modules should exceed 30 marks
23

1. (a) Who is a person as per Income tax Act 1961? (3 Marks)

(b) Explain the permissible deductions under sec 80D to 80 U (7 Marks)
(c) Problem on residential status or incidence of tax (10 Marks)
2. (a) What is cost inflation index? (3 Marks)

(b) “Tax planning is within four corners of the Act and it is not a colourable device to avoid the
tax,” Comment (7 Marks)
(c) Problem on income from Profession (10 Marks)
3. (a) What is Agricultural income? (3 Marks)
(b) Enumerate any seven transactions, which are not regarded as transfer for the purpose of
capital gains tax under section 47 of the I.T. Act (7 Marks)
(c) Problem on computation of taxable salary (10 Marks)
4. (a) Distinguish between Capital Receipts and Revenue Receipts (3 Marks)
(b) Enumerate the difference between the valuation of income for a registered and a non-
registered firm (7 Marks)
(c) Problem covering leave salary and gratuity (10 Marks)
5. (a) State the objectives of the custom duty (3 Marks)
(b) Define the following terms under central excise duty (7 Marks)
i. Manufacturer, ii. Excisable goods, iii. Factory
(c) What is a sale under CST Act? State the transactions, which are not sales under CST Act
(10 Marks)
6. (a) What is block of assets for depreciation purpose? (3 Marks)
(b) Explain any of the sections 44 AD/AE/AF (7 Marks)
(c) Problem on computation of taxable income with reference to MAT (10 Marks)
7. (a) What is MAT? When is it applicable? (5 Marks)

(b) Problem on income from business (15 Marks)
8. Case study from the module 3, 4, and 6 (20 Marks)
24
FOURTH SEMESTER M.B.A MODEL QUESTION PAP ER – I I

1. (a) Distinguish between maximum marginal rate and the average rate of IT (3 Marks)
(b) “Income tax is a tax on income and not on receipt” comment with essential characteristics of
the term Income (7 Marks)
(c) Problem on residential status and incidence of tax (10 Marks)
2. (a) Distinguish between short-term capital gain and long-term capital gain (3 Marks)
(b) Write a short note on (7 Marks)
i. Carry forward and set off of speculation loss.
ii. Carry forward and set of capital loss.
(c) Problem on capital gain (10 Marks)
3. (a) Distinguish between tax evasion and tax avoidance (3 Marks)
(b) Problem on taxable salary (7 Marks)
(c) Write a note on RPF and PPF (10 Marks)
4. (a) State any 6 items includable under the head income from other sources. (3 Marks)
(b) Enumerate and describe any 7 items which are exempt from charge of IT(7 Marks)
(c) Problem on Partner ship firm (10 Marks)
5. (a) What are declared goods under section 14 of KST act? (3 Marks)
(b) Explain the basis for valuation of excise duty (7 Marks)
(c) Discus the nature of custom duty levied under customs act 1962 (10 Marks)
6. (a) What is relief U/s 89(1) and rule 21A? (3 Marks)
(b) Write a note on (7 Marks)
i. VAT, ii. Carry forward of business losses
(c) Problem on income from salary (10 Marks)
7. (a) Explain the permissible deduction in computing income under the head salary (5 Marks)
(b) Problem on computation of professional income (15 Marks)
8. Case study from the module 3, 4, 6 (20 Marks)
25
Fourth Semester M.B.A Model Question Paper I
05MBAHR445/05MBAIB465 - INTERNATIONAL HUMAN RESOURCE MANAGEMENT

1. (a) Define international human resource management (IHRM)? (3 Marks)
(b) What are the selection criteria for international assignment? (7 Marks)
(c) What are the components of effective pre-departure training programs? (10 Marks)
2. (a) Explain 5p models of IHRM? (3 Marks)
(b) Outline the differences between domestic and international human resource
Management and the variables that moderate these differences? (7 Marks)
(c) Explain the models of international HRM? (10 Marks)
3. (a) What are the key components of an international compensation program? (3 Marks)
(b) What are the reasons for expatriate failure? What are costs associated with
Expatriate failure? (7 Marks)
(c) Outline the main characteristics of four approaches to international

Staffing? (10 Marks)
4. (a) What is national culture? (3 Marks)
(b) What are the reasons for the emergence of international HRM? (7 Marks)
(c) Explain the influences of non-cultural factors at individual level and at Organizational level?
(10 Marks)
5. (a) Define hard, soft and contextual goals in assessing managerial Performance? (3 Marks)
(b) Explain the cultural and employee management issues? (7 Marks)
(c) What are the performance management issues associated with international Employees?
(10 Marks)
6. (a) differentiate between inpatriate and expatriate? (3 Marks)
(b) Explain the types of international assignment? (7 Marks)
(c) You have been asked to accept an international assignment that involves Working in china for two
years for the general trend, your employer will not Provide a past assignment guarantee you realize
that the probability of Unemployment than the assignment is finished rather high. Why would you
accept this international assignment?
26
7.
a) What is “social dumping”? (3 Marks)
b) Outline the two main approaches to international compensation and the Advantages and
disadvantages of each approach? (7 Marks)
c) Language standardization requires sub day employees to become competent in the corporate
language, if they seek a career with in MNC. Discuss ways in which employees can be
disadvantaged by a lack of corporate language competence? (10 Marks)
8. CASE STUDY: 20 Marks
27
Fourth Semester M.B.A Model Question Paper I
05MBAHR445/05MBAIB465 - INTERNATIONAL HUMAN RESOURCE MANAGEMENT

1. (a) Define IHRM? (3 Marks)

(b) What makes MNC’s HR practices distinctive from single nation firms? (7 Marks)
(c) How does a Japanese Managers approach to dealing with problems in HR are different from that of a
British Managers? (10 Marks)
2. (a) who is ‘Expatriate’? (3 Marks)

(b) State and explain different approach from single nation firms? (7 Marks)
(c) Explain the influences of non-cultural factors at individual level & at organizational level? (10 Marks)
3. (a) what are the reasons for using international assignment? (3 Marks)
(b) Discuss the major factors associated with appraisal of expatriate managerial
Performance? (7 Marks)
(c) What are the merits and demerits of Ethnocentric, Polycentric, Regina centric, & Geocentric HRM
strategies? (10 Marks)
4. (a) What is organizational knowledge and where does it comes from? (3 Marks)
(b) In what ways are IJV’s similar to and different from MNC with regard to cultural issues? (7 Marks)
(c) How would you go about importing and implementing foreign best practices of your company if you
were in charge of such matters? (10 Marks)
5 (a) What is social dumping? (3 Marks)

(b) Identify four characteristics of multinational that gives trade unions cause for Concern? (7 Marks)
(c) What are the important factors involved in selection decision of expatriate? (10 Marks)
6. (a) What is national culture (3 Marks)

(b) How can multinationals assist dual career couples repatriation? (7 Marks)
(c) Explain HRM practices in Arab Middle East? (10 Marks)
7. (a) what is meant by differentiation and integration? (3 Marks)

(b) What should be the main objectives for a multinational firm with imagine you are about to be sent as a
HR director of a subsidiary country. (7 Marks)
Compare the HRM policies and practices prevalent in your home country with those in the country. You are
going to, and discuss the main challenges you might face if you wish to manage your employees in that
country in the way things are done in yours? (10 Marks)
8. CASE STUDY (20 Marks)
28
Fourth Semester M.B.A Model Question Paper - I
05MBA 446 TEAM DEVELOPMENT AND LEADERSHIP

6. (a)What is leadership? (3 Marks)

(b)Discuss the classification of teams? (7 Marks)
(c)Discuss situational leadership model? (10 Marks)
2. (a)What is meant by synergy? (3 Marks)

(b)Discuss the concept of team performance curve? (7 Marks)
(c)Describe the characteristic features of effective teams? (10 Marks)
3. (a)What you mean by group norms? (3 Marks)

(b)Discuss the different types of leaders? (7M arks)
(c)What are advantages and disadvantages of virtual teams? (10 Marks)
4 (a) What is Fiedler’s contingency theory of leadership? (3 Marks)

(b)Can leader be a change agent? Discuss (7 Marks)
(c)Explain in detail the strategic leadership (10 Marks)
5. (a)Discuss the concept of collaboration in teams? (3 Marks)

(b)Explain the role and significance of leadership in organization (7 Marks)
(c)Discuss giving examples the different styles of conflict management (10 Marks)
6. (a)What are the characteristics of a charismatic leader? (3 Marks)

(b)Explain the concept of leadership succession. (7 Marks)
(c)Explain Transformational leadership? (10 Marks)
7. (a)What is diversity in team work? (3 Marks)

(b)What are objectives of self managed work teams? (7 Marks)
(c)Explain the role of organization culture in teamwork? (10 Marks)
8. Case study (4 x 5 = ) (20 Marks)
29
05MBA 446 TEAM DEVELOPMENT AND LEADERSHIP

1. (a) Mention role of organizational culture? (3 Marks)

(b)Discuss the managerial grid model of leadership? (7 Marks)
(c)Explain situational leadership theory? (10 Marks)
2. (a)What is group think? (3 Marks)

(b)Explain the conflict resolution techniques? (7 Marks)
(c)Discuss the leadership profile of any corporate leader of your choice? (10 Marks)
3. (a)What are virtual teams? (3 Marks)

(b)Discuss the characteristics of effective teams? (7 Marks)
(c)Discuss the barriers of communication with reference to teamwork? (10 Marks)
4. (a)What are self managed work teams? (3 Marks)

(b)Explain the advantages and disadvantages of S.M.W.Ts? (7 Marks)
(c)Explain the various stages of team development? (10 Marks)
5 (a) Differentiate work team and work group? (3 Marks)

(b)Discuss the symptoms of group think? (7 Marks)
(c)Managers role and leader role is not one and the sank, explain? (10 Marks)
6. (a)What is team cohesiveness? (3 Marks)

(b)What is meant by feed back? How does it help in improving team performance? (7 Marks)
(c)Explain the challenges of globalization of technology to leadership? (10 Marks)
7. (a)What is synergy in a team? (3 Marks)

(b)Explain the functions of leadership? (7 Marks)
(c) Compare of contrast transactional of transformational leadership? (10 Marks)
8. CASE STUDY 4X5=20 Marks
30
05MBAHR447- ORGANISATION DEVELOPMENT

Note: 1. Answer any 4 full questions from Question No.1 to 7, Question No. 8 is compulsory.
2. Each question carries sub-question a, b, c carrying 3 marks, 7 marks & 10 Marks respectively.
1.
a) What is Organization Development? 3 Marks
b) What are the characteristics of Organization Development? 7 Marks
c) Explain with a diagram Techno-structural approach and Human proconsul approach to organizational
development 10 Marks
2.
a) What is an intervention? 3 Marks
b) Discuss the OD Values necessary for dealing with individuals, groups & organization. 7 Marks
d) Discuss various forms of results expected from different OD interventions. 10 Marks
3.
a) Who is a change agent? 3 Marks
b) Discuss the seven phases of OD programs? 7 Marks
c) Explain Beckards confrontation meeting in detail? 10 Marks
4.
a) What are the 3 steps in Kurt Lewin’s Model planned change? 3 Marks
b) Explain Weisberg’s 6-box model as diagnostic framework of organizational diagnosis? 7 Marks
d) Explain the action Research model for OD? 10 Marks
5.
a) What is ‘Force Field Analysis’? 3 Marks
b) Explain Organization as an open system? 7 Marks
c) List of Explain the steps that managers can take to minimize résistance to change? 10 Marks
6.
a) What is a T-Group? 3 Marks
b) State of Explain the various theories of planned change? 7 Marks
d) Explain the different kinds of OD interventions specifically designed to improve team performance? 10 Marks
7.
a) What is “third wave consulting”? 3 Marks
b) Explain force field Analysis? 7 Marks
c) Explain in brief any 2 of the following of OD Interventions 10 Marks
a) Parallel learning structures
b) Third party peace making intervention.
8. CASE STUDY (compulsory) 4 x 5 = 20 Marks
31
05MBAHR447- ORGANISATION DEVELOPMENT

Note: 1. Answer any 4 full questions from Question No.1 to 7, Question No. 8 is compulsory.
2. Each question carries sub-questions a, b, c carrying 3 marks, 7 marks & 10 Marks respectively.
1 (a) Define Organizational Development (3 Marks)

(b) What are the characteristics of Organizational Development? (7 Marks)
(c) Explain Techno-structural approach to Organizational Development
(10 Marks)
2 (a) What are OD interventions? (3 Marks)

(b) What are the triggers for change? (7 Marks)
(c) Explain Human Processual approach to Organizational Development (10 Marks)
3 (a) Write a brief note on ‘OD cube’? (3 Marks)

(b) Distinguish between first order change and second order change. (7 Marks)
(c) Explain the Weisbord’s (Six Box) model for organizational diagnosis. (10 Marks)
4 (a) What are parallel learning structures? (3 Marks)

(b) What are the factors leading to resistance to change? (7 Marks)
(c) Explain the OCTAPACE Model of climate survey (10 Marks)
5 (a) What is meant by partnering? (3 Marks)

(b) Explain the Grid Organizational Development (7 Marks)
(c) Explain briefly the 7 phases of OD programs?
(10 Marks)
6 (a) What is meant by Systems 1 – 4T? (3 Marks)

(b) What are organization mirror interventions? (7 Marks)
(c) Clarify the meaning of action research with the help of a model. (10 Marks)
7 (a) What is third party peace making interventions? (3 Marks)

(b) Explain the gestalt approach to team building. (7 Marks)
(c) Explain the process of managing organizational change with the aid of a model. (10 Marks)
8 Case Study ( compulsory)

(20 Marks)
32
05MBAHR448- TRAINING AND DEVELOPMENT

1. a. What are the objectives of Training Programmes? 3 Marks

b. Explain Training Process Model? 7 Marks
c. What are the various methods of determining training needs? 10 Marks
2. a. Discuss briefly Learning Principles? 3 Marks

b. Difference between Training and Development? 7 Marks
C.Explain Operational and Person analysis in detail? 10 Marks
3. a. What are the objectives of Training Design? 3 Marks

b. Explain outcomes of Training Design/ 7 Marks
c. Explain Facilitation of learning focus on Trainee & Training Design? 10 Marks
4. a. Describe approaches to training methods? 3 Marks

b. Explain In-Basket technique? 7 Marks
c. Describe Teaching aids for Training? 10 Marks
5. a. What is Interactive Multimedia? 3 Marks

b.Explain Computer based training in a detail manner? 7 Marks
C.Describe Development and Implementation of Training? 10 Marks
6. a. Define and Distinguish between Training and Education? 3 Marks

b. Describe various methods Management Development Programmes? 7 Marks
c. Explain Model and Steps of Training Audit? 10 Marks
7. a. What is meant by Training Audit? 3 Marks

b. What are the special needs of Technical Manager? 7 Marks
c. Explain the types of Evaluation Instruments? 10 Marks
8. Case Study 20 Marks
33
05MBAHR448- TRAINING AND DEVELOPMENT

6. (a) Define training and development (3 Marks)

(b) What are the merits and demerits of training and development? (7 Marks)
(c) Discuss the role and significance of training and development with reference to public sector and
MNC’S. (10 Marks)
2. (a) What is TNA? Why it is to be conducted? (3 Marks)

(b) Explain different approaches to TNA. (7 Marks)
(c) What are the problems an HR executive may face while planning and implementation of training
programme ?. (10 Marks)
3. (a) List out the various costs involved in training programme (3 Marks)
(b) Explain the essentials to be followed in designing a training programme?.(7 Marks)
(c) As a HR manager prepare a programme schedule to organize a 3 day training programme for
Management trainees?. (10 Marks)
7. (a) Differentiate between on the job training and off the job training. (3 Marks)
(b) Describe any 3 training techniques. (7 Marks)
(c) Explain the importance of teaching aids in training activities. (10 Marks)
8. (a) What is pilot programme?. (3 Marks)

(b) What are the features of training policies?. (7 Marks)
(c) Explain the logistics arrangements needed for conducting a training programme. (10 Marks)
6. (a) Mention the body language and gestures effect on training programme. (3 Marks)
(b) Explain the role played by a trainer in a training programme. (7 Marks)
(c) Discuss the different training skills needed for trainer. (10 Marks)
7. (a) What is meant by training audit? (3 Marks)

(b) Explain the validation concepts of training? (7 Marks)
(c) Explain the importance of computer based training? (10 Marks)
8. Case study (20 Marks)
34
FOURTH SEMESTER MBA MODEL QUESTION PAPER
MASTERS OF BUSSINESS ADMINISTRATION
05MBAMM415 RURAL MARKETING
Guidelines
1) The Question paper will consists of 8 questions carrying 20 marks each.
2) Any 5 full questions have to be answered with the 8th question is being compulsory.
3) The question paper will have 3, 7, &10 patterns.
4) Questions should cover all the modules. At least two questions of 10 marks each (20
marks) should be application oriented.
5) The case study should be with reference to Indian context not exceeding 350 words.
Case study will have four questions of 5 Marks each.
35
FOURTH SEMESTER MBA MODEL QUESTION PAPER I
MASTERS OF BUSSINESS ADMINISTRATION
TIME: 3 hrs MAX MARKS: 100
NOTE: 1) Answer any FOUR questions from Q.No.1 to Q.No.7

2) Question no 8 (case study) is compulsory.
1) a. What do you mean by the term agriculture marketing? 3 Marks

b. Explain the scope and objecti ves of agriculture marketing? 7 Marks
c. Explain the concepts of Thomson – rural market index and their parameters in detail? 10 Marks
2) a. Write a note on bio-fertilizer? 3 Marks

b. Explain in detail the major problems of rural marketing in India?7 Marks
C Rural electrification and rural communication go a long way in bridging the urban, rural
divide. Discuss? 10 Marks
3) a. Explain the term AGMARK? 3 Marks

B.Explain the significance and functions of KVIC? 7 Marks
c. What do you mean by co-operative marketing? Evaluate the effectiveness of co-operative
Marketing in India? 10 Marks
4) a. What is market efficiency? 3 Marks

b. Explain in detail the marketing system of fertilizers in India? 7 Marks
c. discuss the salient features of EXIM policy? 10 Marks
5) a What do you mean by term ‘grading’ and standardization? 3 Marks

B.What is APEDA on agricultural products? 7 Marks
c. Explain the role and functions of FCI? 10 Marks
6) a. What is social marketing? 3 Marks

b. Discuss the rural communication challenges? 7 Marks
c. Discuss in detail various rural distribution strategies adapted by major Indian FMCG
Companies? 10 Marks
7) a. What is “contract farming”? 3 Marks

b. Explain the concept of research and its steps used in agricultural marketing? 7 Marks
c. Discuss the role of functional institutions in rural marketing? 10 Marks
8 Case Study 20 Marks
36
MASTERS OF BUSINESS ADMINISTRATION
TIME: 3 hrs MAX MARKS: 100
NOTE: 1) Answer any FOUR questions from Q.No.1 to Q.No.7

2) Question no 8 (case study) is compulsory
1) a. Define rural marketing? 3 Marks

b. Bring out the distinction between rural and urban marketing? 7 Marks
c. Explain the Thomson – rural market index and their parameters? 10 Marks
2) a. Explain the hierarchy of markets for rural consumers? 3 Marks

b. Discuss land and irrigation issues in rural India? 7 Marks
c. Suggest suitable marketing strategy for talcum powder to be sold in the rural area? 10 Marks
3) a. How do you classify the agriculture inputs? 3 Marks

b. What marketing strategy would you propose for fertilizers? 7 Marks
c. Write a note on the SWOT analysis of agro-chemicals market? 10 Marks
4) a. Briefly explain the marketing of consumables and durables? 3 Marks

b. Explain the functioning of regulated markets? 7 Marks
c. Bring out the significance of rural/cottage industries? How is helpful to Indian farmers? (10)
5) a. Write a note on agriculture export zone (AEZ)? 3 Marks

b. Write a short note on 7 Marks
i) NABARD
ii) SCB
c. Discuss the impact of Kissan credit card scheme on rural market? 10 Marks
6) a. Explain the structure of co-operative organization? 3 Marks

b. Discuss the role and function of FCI? 7 Marks
c. Analyze the impact of co-operatives on rural marketing? 10 Marks
7) a. How do you segment rural markets? 3 Marks

b. Discuss the challenges Indian agriculture is facing currently under LPG scenario? 7 Marks
c. Describe the needs for education in the agricultural sector and explain various training
programs for agriculture markets? 10 Marks
37
05MBA MM 417- INTEGRATED MARKETING COMMUNICATION

Note: Answer any 4 full questions from Question No.1 to 7
Question No. 8 is compulsory.
All questions carry equal marks
1.
a) What is integrated marketing Communications? (3)
b) Discuss various methods of allocating advertising budget. (7)
c) Briefly explain the reasons due to which companies switch their Ad Agency. Also discuss
how Ad Agencies gain clients. (10)
2.
a) What is an advertising agency? (3)
b) What do you mean by TRP? What are the methods of measuring TRPs? (7)
c) Creative execution refers to the way an advertising appeal is presented. Explain
in detail the various ways of presenting advertising message with suitable examples.(10)
3.
a) What do you mean by cluster? (3)
b) Discuss how objectives can be set using communication effects pyramid with an
Example. (7)
c. Discuss the challenges of International Advertising? What can happen if detailed study of
the international environment is not made? Give examples (10)
4.
a) What is corporate advertising? (3)
b) Explain the significance of the DAGMAR model for setting advertising goals. (7)
c) Discuss issues related to measurement of advertising effectiveness. (10)
5.
a) What is Creative Boutique (3)
b) Discuss the importance of integrating sales promotion with advertising (7)
c) What are events? Discuss in detail various key elements of events (10)
6.
a) Differentiate between Direct Marketing and Personal Selling (3)
b) What product and services do you think are best suited to world wide appeals and why? (7)
c) What are different types of consumer-oriented sales promotion and Trade-oriented Sales
promotion? (10)
7.
a) How Recognition Test is different from Recall Test? (3)
b) Measuring the effectiveness of the promotional program is critical element in the
promotional planning process? Discuss? (7)
c) Discuss the tactical consideration in creating print ads and TV commercials. (10)
8. CASE STUDY (COMPULSORY)
• The Case Study should not exceed more than 350 to 500 Words.
• The sub division question should have four questions of 5 Marks each.
38
FOURTH SEMESTER MBA MODEL QUESTION PAPER II
05MBA MM 417- INTEGRATED MARKETING COMMUNICATION

1.
a) What do you mean promotional mix? (3)
b) The integrated marketing communication movement is being driven by changes in the ways
companies market their product & services - Discuss (7)
c) Explain various approaches for setting promotional budget (10)
2.
a) What do you mean by advertising creativity? (3)
b) Explain various methods by which advertising agencies are compensated? (7)
c) Discuss the importance of media in present Indian Scenario with suitable examples. (10)
3.
a) What do you understand by readership survey? (3)
b) Explain the role of Direct Marketing in IMC (7)
c) Advertising exploits the vulnerability of customers – Evaluate Critically (10)
4.
a) What is event management? (3)
b) Advertising is creative only if it sells the product – Comment .(7)
c) What are public relations? How does public relations play an important role in IMC. (10)
5.
a) What do you mean by sales promotion trap (3)
b) Write a note on presetting of finished ads (7)
c) What do you understand by global advertising? Explain the tests used for measuring
advertising effectiveness (10)
6.
a) What do you mean by concept testing (3)
b) Explain the factors that have led to the increase in the importance of sales promotion .(7)
c) Briefly explain the concepts of pricing and promotion in events with an example. (10)
7.
a) What is unique selling proposition? (3)
b) Compare and contrast commercial and non-commercial advertising with examples. (7)
c) Describe various factors that effect the promotional budget allocation decision (10)
8. CASE STUDY (COMPULSORY) (20 Marks)
P.S.:1. The Case Study should not exceed more than 350 to 500 Words.
2. The sub division question should have four questions of 5 Marks each.
39
05 MBA MM416 -STRATEGIC BRAND MANAGEMENT

TIME: 3hrs Max Marks: 100
1.
a) Define Brand? (3)
b) Describe the functions of brand managers? What are the essentials differences
between brand management & product management? (7)
c) Briefly explain growing importance of branding in Indian Market? (10)
2.
a) What is brand dilution? (3)
b) Explain in detailed the strategies adopted by the marketer in the brand life cycle? (7)
b) What are the advantages & disadvantages of celebrity endorsement? Explain with
examples. (10)
3.
a) What do you mean by Co-Branding? (3)
b) Explain in detailed the factors involved as a part of legal considerations for branding?
7)
c) What is Brand Identity? Briefly explain sources of brand Identity? (10)
4.
a) What do you by corporate Brand? (3)
b) What is Brand Loyalty? Explain with examples. (7)
c) What is Brand Equity? Explain how companies build “Brand Equity”. (10)
5.
a) What is Brand Imitation? (3)
b) What are the courses of measuring brand equity? (7)
c) What do you mean Brand Positioning? What different strategies of brand positioning?
10)
6.
a) What do you mean by global brand? With examples? (3)
b) If you are brand manager of Nokia Mobile phone, what are the strategies adopted by
you for brand repositioning? (7)
c) What is Brand Personality? How marketers build brand personality? (10)
7.
a) What do you mean by First Mover Advantage? (3)
b) What are the factors to be considered by a Brand Manager for selection of a good
brand Name? (7)
c) What are Brand Extensions / stretching? What are its advantages & disadvantage?
(10)
8. CASE STUDY 20 Marks
40
FOURTH SEMESTER MBA MODEL QUESTION PAPER
05MBA MM 418 - INTERNATIONAL MARKETING MANAGEMENT
Duration: 3hrs Max Marks:100

1.
a) What is green marketing? (3)
b) Discuss the significance of the EPRG framework in global marketing. (7)
c) Explain the alternative strategies for global product planning in the context of
geographical expansion with examples. (10)
2.
a) What is meant by dumping? (3)
b) Explain the need for communication adaptation in global advertising. (10)
c) Discuss the diving and restraining forces affecting international marketing. (10)
3.
a) What are the types of economic systems in the global environment? (3)
b) What are the factors favoring global product standardization? (7)
c) Discuss the different market entry strategies of international marketers. (10)
4.
a) What is counter trade? Give three examples. (3)
b) Explain the environment factors affecting international trade. (7)
c) Discuss the relevance of instruments of trade policy in international marketing. (10)
5.
a) What is global marketing? Give the examples. (3)
b) What are the problems in gathering primary data in global marketing research? (7)
c) Discuss the issues involved in international retailing. (10)
6.
a) What product adaptation. Give two examples of global product adaptation in India.
(3)
b) Discuss the role of the Internet and its impact on global marketing. (7)
c) Critically review the institutional infrastructure for exports promotion in India. (10)
7.
d) What is meant by sourcing in global marketing? Give to examples. (3)
e) What are the different types of non- tariff barriers used by governments to check
international trade? (7)
f) Discuss the different pricing strategies available to global marketers. (10)
8. Case Study 20 Marks
1. 350 to 500 words & 4 questions of 5 marks each = 20 marks.
41
FOURTH SEMESTER MODEL QUESTION PAPER
05MBAMM418 INTERNATIONAL MARKETING
Time: 3 Hours All full questions carry equal marks Max. Marks: 100
Answer five full questions Answer to question # 8 is compulsory.
(a) What points we have to consider while drawing up a logistics plan?

1
Briefly state them. (3 Marks)
(b) Do you think it is advantageous to have agents in foreign market? Do
the advantages outweigh the disadvantages? Justify your response. (7 Marks)
(c) Give a brief description of the factors affecting channel decision in
international markets. (10 Marks)
2 (a) What do you understand by generic promotion in international
marketing? (3 Marks)
(b) Compare surface transport with air transport on the basis of cost
elements. Under what conditions air transport is preferred over
surface transport? (7 Marks)
(c) Contrast domestic advertising with international advertising.
(10 Marks)
3 (a) Briefly explain what is meant by multicultural research? (3 Marks)
(b) How does international marketing differs from domestic marketing?
Explain. (7 Marks)
(c) Write a detailed note on the usefulness and selection of a trade fair
as promotional tool in international marketing. (10 Marks)
4 (a) Briefly explain the country-of-origin effect (COE) on the market’s
perception of the product. (3 Marks)
(b) What is a bill of lading? What purposes does it serve? Is it a
negotiable instrument? (7 Marks)
(c) Discuss the impact of international trade on the economic
development of India. Enumerate the various factors that still retard
the growth of international trade in India. (10 Marks)
5 (a) What do you understand by Self Reference Criterion (SRC)? (3 Marks)
(b) Debate the issue of global versus adapted products for the
international markets. (7 Marks)
(c) Describe briefly the main channels of distribution used in export
markets. Which one would you recommend for the product of a small
manufacturer and why? (10 Marks)
6 (a) Distinguish between balance of trade and balance of payments (3 Marks)
(b) How does the ECGC help the exporters in obtaining the finance?
Discuss. (7 Marks)
(c) Discuss various payment terms in international marketing. (10 Marks)
7 (a) Write a brief note on ‘Dumping’. (3 Marks)
(b) What do you mean by exchange control? Describe the objectives of
exchange control. (7 Marks)
(c) Discuss the breadth and scope of international marketing research.
Why is international marketing research generally broader in scope (10 Marks)
than domestic marketing research?
8 Case Study (20 Marks)
42
Fourth semester of MBA MODEL question paper I
05 MBA BI 476 LEGAL ASPECTS OF BANKING
Time: 3 hours Max marks: 100
Note: 1. Answer any five full questions including question No 8 which is

Compulsory
2. All main questions carry 20 marks each
1. a) What is the jurisdiction of District Forum under COPRA act? (3 marks)

b) Discuss the role of RBI and Government of India as regulators of banks (7 marks)
c) Define the term mortgage. Explain various types of mortgages. What is the
difference between equitable and legal mortgage? (10 marks)
2. a) What is the role of Central Registry under SARFAESI act 2002? (3 marks)
b) Explain the different types of credit facilities extended by banks. (7 marks)
c) What is a bank guarantee? Explain the types of bank guarantees
issued by banks . What is invocation of bank guarantee? (10 marks)
3. a) Explain Supply Bills as a credit facility. (3 marks)

b) Explain the recovery steps a bank resorts to under SARFAESI act 2002? (7 marks)
c) What are the provisions of Banker’s Books Evidence Act applicable to (10 marks)
banks?
4. a) What are the bank licensing requirements under section 22 of RBI act? ( 3 marks)
b) What is the procedure followed by Debt Recovery Tribunals for
dealing with the cases before them? ( 7 marks)
c) Define indemnity. How is contract of indemnity different
from contract of guarantee? What are the rights of an indemnity holder? (10 marks)
5. a) What is the difference between secured loans and unsecured loans? (3marks)
b) What is the procedure for filing complaint before banking Ombudsman?
What are the powers of a Banking Ombudsman? ( 7 marks)
c) Explain the various modes of creating charges as securities against the
loans and advances. (10 marks)
6. a) What do you mean by joint and several liability of a partner? (3 marks )

b) What are the responsibilities of paying banker and collecting banker
under Negotiable Instrument Act? ( 7 marks)
c) What are the provisions of RBI act and banking regulation act affecting
banking companies? ( 10 marks)
7. a) Explain the term actionable claim. (3 marks)

b) Explain the various types of borrowers whom bankers entertain in their (7 marks)
course of lending operations
c) What is a letter of credit? Who are the parties to a letter of credit? (10 marks)
Explain various types of letters of credit in usage
8. Case study on Charging of Securities (Lien, set-off, appropriation) (5 marks for theory
(15 marks for case)
43
Fourth semester of MBA MODEL question paper II
05 MBA BI 476 LEGAL ASPECTS OF BANKING

Compulsory
1. a) What are the bank licensing requirements under section 22 of RBI act? ( 3 marks)
c) Define indemnity. How is contract of indemnity different
from contract of guarantee? What are the rights of an indemnity holder? (10 marks)
2.a) Explain Supply Bills as a credit facility. ( 3 marks)

b) What is the procedure for filing complaint before banking Ombudsman?
What are the powers of a Banking Ombudsman? ( 7 marks)
c) What is a letter of credit? Who are the parties to a letter of credit? (10 marks)
Explain various types of letters of credit in usage
3. a)What are the bank licensing requirements under section 22 of RBI act? ( 3 marks)
b) What is the procedure followed by Debt Recovery Tribunals for
dealing with the cases before them? ( 7 marks)
4. a) Explain the term actionable claim. (3 marks)

b) Explain the recovery steps a bank resorts to under SARFAESI act 2002? ( 7 marks)
c) Define the term mortgage. Explain various types of mortgages. What is the
difference between equitable and legal mortgage? (10 marks)
5. a) Explain Supply Bills as a credit facility. ( 3 marks)

b) Explain the various types of borrowers whom bankers entertain in their (7 marks)
course of lending operations
c) Explain the various modes of creating charges as securities against the
loans and advances. (10 marks)
6. a) What do you mean by joint and several liability of a partner? (3 marks )
7. a) What is the difference between secured loans and unsecured loans? (3marks)
b) Explain the different types of credit facilities extended by banks. ( 7 marks)
8. Case study on legal aspects of lending to a partnership firm or a Limited company
(5 marks for theory
(15 marks for case
44
FOURTH SEMESTER OF MBA MODEL QUESTION PAPER I
STRATEGIC CREDIT MANAGEMENT (05 MBA BI 477)

Compulsory
1.a) How do you arrive at Current ratio? ( 3 marks)

b)What is pre shipment finance? What are the pre-sanction and post-sanction
requirements of this credit facility to exporters? (7 marks)
c) Explain the prudential norms with regard to income recognition,
asset classification and provisioning for NPAs (10 marks)
2. a) What is debt equity ratio? How do you calculate it? ( 3 marks)

b)How do you evaluate consumer loans? What is the difference between
fixed and floating rate of interest ( 7 marks)
c)What are the various types of agricultural loans? Explain the general
appraisal norms for agricultural loans ( 10 marks)
3.a) What is assignment? Give examples of loans where assignment as a ( 3 marks)

charge is created
b) Explain the various types of charging of securities. What is the difference
between pledge and hypothecation? ( 7 marks)
c) Explain the role and functions of EXIM Bank. What are its facilities offered (10 marks)
to exporters?
4. a) What is securitisation of debts? ( 3 marks)

b) What are the accounting ratios that banks follow for considering short term
and long term loans? ( 7 marks)
c)What is working capital finance? What are the methods of assessment of
working capital finance? ( 10 marks)
5. a) What is a back to back letter of credit? ( 3 marks)

b) What are the post sanction follow up measures banks are expected to take
in respect of loans and advances sanctioned by them? ( 7 marks)
c) Explain the concept of Lead Bank scheme in India? How does it help
overall banking development of a particular district? ( 10 marks)
6. a) What is the concept of Kisan Credit card? ( 3 marks)
b) What is pre sanction appraisal? How does a banker make an effective
pre sanction loan appraisal ( 7 marks)
c) What is a cash flow statement? In what context it is used? What are its
limitations? ( 10 marks)
7.a) How is capital Adequacy Ratio arrived at? ( 3 marks)
b) How does an effective Credit portfolio management take place? ( 7 marks)
c) What is term lending? How do you appraise a term loan proposal of Small
scale and large scale industries? ( 10 marks)
8. Case study on Credit appraisal by using financial ratios ( Theory 5 marks, case 15 marks)
45
FOURTH SEMESTER OF MBA MODEL QUESTION PAPER I I
STRATEGIC CREDIT MANAGEMENT (05 MBA BI 477)

Compulsory
1.a) How is capital Adequacy Ratio arrived at? (3 marks)

b) Explain the various types of charging of securities. What is the difference?
Between pledge and hypothecation? (7 marks)
c) Explain the concept of Lead Bank scheme in India? How does it help
overall banking development of a particular district? (10 marks)
2.a) What is debt equity ratio? How do you calculate it? (3 marks)
b) How does an effective Credit portfolio management take place? (7 marks)
c) What are the various types of agricultural loans? Explain the general
appraisal norms for agricultural loans (10 marks)
3a) What is assignment? Give examples of loans where assignment as a (3 marks)

charge is created
b) What is pre sanction appraisal? How does a banker make an effective (7 marks)
Pre sanction loan appraisal
c) What is term lending? How do you appraise a term loan proposal of Small
Scale and large scale industries? (10 marks)
4a) What is the concept of Kisan Credit card? (3 marks)

b) How do you evaluate consumer loans? What is the difference between?
fixed and floating rate of interest ( 7 marks)
c) What is working capital finance? What are the methods of assessment of
Working capital finance? (10 marks)
5a) What is a back to back letter of credit? (3 marks)

b) What is pre shipment finance? What are the pre-sanction and post-sanction
Requirements of this credit facility to exporters? (7 marks)
c) What is a cash flow statement? In what context it is used? What are its
Limitations? (10 marks)
6 a) What is securitization of debts? (3 marks)

b) What are the accounting ratios that banks follow for considering short term
and long term loans? (7 marks)
c) Explain the role and functions of EXIM Bank. What are its facilities (10 marks)
Offered by exporters?
7 a) How do you arrive at Current ratio? (3 marks)
b) What are the post sanction follow up measures banks are expected to take
in respect of loans and advances sanctioned by them? (7 marks)
c) Explain the prudential norms with regard to income recognition,
Asset classification and provisioning for NPAs (10 marks)
8. Case study on Charging of securities (Theory 5 marks, case 15)
46
Page No... I
05MBA43
USN
NEW SCHEME
Fourth Semester MBA Degree Examination, July 2007
Business Administration
Logistics and Supply Chain Management
Time: 3 hrs_j
[Max. Marks: 100
Note : I. Answer any TWO questions from PART-A and any TWO
questions from PART- B.
2. Questions No.8 is compulsory.
PART - A
1 a. What do you mean by the term logistics? ( 03 Marks)

b. Explain different functions of warehouses. ( 07 Marks)
c. Explain the elements of customer services. ( 10 Marks)
2 a. What is demand management? ( 03 Marks)

b. Explain the various activities coming under logistics. ( 07 Marks)
c. Explain various tools used in performance reporting system ( 10 Marks)
3 a. Explain the functions of packaging. ( 03 Marks)

b. Explain logistics information system. ( 07 Marks)
c. Discuss different model of transportation. ( 10 Marks)
PART - B
4 a. Explain the meaning of the terms supply chain and supply chain management.
(03 Marks)
b. Explain the factors influencing distribution network design. ( 07 Marks)
c. Explain the factors influencing supplier scoring and assessment. ( 10 Marks)
5 a. What is aggregate planning? ( 03 Marks)

b. Discuss the drivers of supply chain. ( 07 Marks)
c. Explain some typical IT applications in supply chain. ( 10 Marks)
6 a. What are the managerial levers to achieve co-ordination in supply chain? ( 03 Marks)
b. Explain different cycle inventory related costs. ( 07 Marks)
c. Explain the concept of "manufactures storage with direct shipping and In-transit
merge. (10 Marks)
7 a. What do you mean by the term distribution? ( 03 Marks)

b. Explain cyclic view of supply chain process. ( 07 Marks)
c. Explain how information accuracy can be improved at different stages of supply
chain. (10 Marks)
Contd...2
Page No...2 05MBA43
8 CASE STUDY :
Farm Equipment Manufacture Ltd.(FEML), established in 1965, is one of the

world's leading producers of agricultural equipments. FEML's latest efforts on supplier
relationships have their origins in the plant redefining its business strategies during the
1990s. As a result of their redefinition, the factory was focused on sheet steel stampings,
welding, assembly and paint as core manufacturing processes. With this strategy
purchased past costs began to represent an increasing percentage of the FEMS's
manufactured costs. This laid the first corner stone in FEML's re-examination of supplier
relations. The second corner stone fell in place when, because of capacity constraints,
steel stamping dept was unable to fill the factory's total stamping requirements and this
led to the development of external stamping sources.
Now the third corner stone was laid : Discussion began to arise as to whether the
internal stamping dept should be treated the same as external stamping suppliers with the
implication that the internal dept should compete for business and receive the same level
of support at any other outside source.
Typically FEMC's suppliers are small and medium sized manufacturers.
Increasingly, such companies have been under industry wide competitive pressure to
reduce overhead and trim costs. Many of them have reduced their employees to
minimum necessary to run daily operations. Planning and implementation of new
manufacturing strategies is beyond the capabilities of these companies because of lack of
expertise. This realization led to the fourth and final corner stone. A vigorous debate
began on "why don't strategic outside sources receive the level of support provided to
FEML's internal sources"?
In 1995, Mr. Sonawala, GM-scm at FEMC's jeadquarters, initiated a pilot supplies
development programme. The aim was to resolve the debate via a pilot experiment to
support 16 suppliers. An agreement was forged with the pilot suppliers that would entitle
FEML to share in any savings obtained from the improvements over next 18 months.
FEML's engineers were sent out to work with the suppliers who participated in the
project. The result showed price reductions that resulted for FEML enabled it to more
than recoup the investment it made.
Based on these results, in 2001, the FEML works formed a dedicated supplier
development group on providing resource to assist strategic supplies in implementing
SCM. Recent improvement efforts have targeted lead-time reduction in suppliers
factories. In addition to providing personnel to work at the supplier's facilities, FEML
has provided training and education for supplier's staff. As a result of these efforts,
FEML has seen reduction of more than 90% in lead time at some suppliers and resulting
price reductions to FEML (after providing suppliers share) have been as much as 15%.
The programme has yielded mutual benefits to FEMS and its suppliers.
Questions :
a. What should be the basis for sharing benefits between FEML and its suppliers?
(05 Marks)
b. "Managing lead time is more important than reducing the inventory in a supply
chain". Defend the statement in the context of FEML. (05 Marks)
c. Explain the brief performance indicators at FEML and its suppliers end. (05 Marks)
d. List at least four factors on which suppliers of FEML needs to be evaluated.
(05 Marks)
Page No... I
05MBA41
USN
NEW SCHEME
Fourth Semester M.B.A Degree Examination , July 2007
Strategic Management
Time: 3 hrs.] [Max. Marks:100
Note : 1. Answer any FIVE of the following questions.
2. Question No.8 is compulsory.
1 a. State the characteristics of Strategic Management. (
03 Marks)
b. Bring out the relationship between a company's strategy and its Business model.
(07 Marks)
c. Explain the Strategic Management process. ( 10 Marks)
2 a. Differentiate between Vision and Mission statements. ( 03 Marks)

b. Discuss the strategically relevant components of a company's external environment.
(07 Marks)
c. How are strategic objectives superior to financial objectives? How is Balance score
card beneficial in setting objectives? (
10 Marks)
3 a. Distinguish between core competence and distinctive competence. ( 03 Marks)
b. What is Strategic Group Mapping? What benefits can be derived from such maps?
(07 Marks)
c. Explain Porters five forces model. Use the model to analyze the Telecom industry.
10 Marks)
4 a. State any three benefits of benchmarking. (
(03 Marks)
b. Explain the concept of a company's value chain. ( 07 Marks)
c. What are company's resource strengths and weaknesses? Prepare a checklist of such
strengths and weaknesses. (
10 Marks)
5 a. How is low cost provider strategy different from best cost provider strategy?
(03 Marks)
b. When does differentiation strategy work best and what are its pitfalls? ( 07 Marks)
c. Write short notes on:
i) Strategic alliance.
ii) Mergers / Acquistions. (
10 Marks)
6 a. State any three types of offensive strategies . (03 Marks)
b. Discuss the options for a company to enter and compete in foreign markets. ( 07 Marks)
c. How can the GE nine cell planning grid be used by a company that is diversified into
multiple business? (
10 Marks)
7 a. What is the relationship between strategy and structure? (

03 Marks)
b. Is culture an ally or obstacle to strategy execution? Discuss. ( 07 Marks)
c. Explain the different types of strategic control. (
10 Marks)
Contd.... 2
Page No... 2 05MBA41
8 Read the case given below and answer the questions.
In July 1999, the Government of India decided to allow private players to enter the FM
radio-broadcasting sector. It planned to offer ten-year licenses to private players in 40
cities across India. These private broadcasters would be permitted to offer only music,
education and entertainment-based programs, not news or current affairs programs.
Following the announcement, many companies bid for licenses to operate in various
cities. The first private FM radio station Radio City began functioning in July 2001 in
Bangalore, Karnataka. By October 2001, sixteen companies were issued licenses to
operate private FM radio stations.
In 1993, the government allowed private players in the FM sector by permitting them to
take blocks (i.e. time slots to offer their programming content) on AIR, for FM
transmissions. The purpose of this move was to earn revenues for AIR (by way of license
fees) and provide variety for listeners. The major players in the private FM market during
that period were Times FM (of the media giant Bennett Coleman & Co) and Radio Mid-
Day (of the Midday Multimedia group). The programs offered by these private stations
were much more listener-friendly and innovative than AIR's programs. As a result, the
channels became very successful (in the mid-1990s) and attracted high advertising
revenues. By 1997-98, the private FM business in India had grown to Rs.930 million.
FM channels attracted most of the ad revenues. In June 1998, Prasar Bharati stopped the
operations of private FM channels, reportedly in an attempt to improve AIR's revenues.
But in July 1999, the government again decided to privatize FM broadcasts and came out
with a ten-year license deal. The government refused to allow any foreign ownership in
the sector. In 2000, the government called for bids for FM licenses.
Reportedly, there are more than 150 million radio sets in India. On the basis of this data,
private radio broadcasters claimed that radio had vast potential just waiting to be
exploited. They aimed at duplicating the success of satellite television (which
transformed the television industry in the 1990s) in the radio sector, with the help of
latest digital technologies and innovative programming. According to estimates, radio's
share in the total advertising budgets of corporates was likely to grow to 5% by 2007 as
against less than 1% in 2001.
Thus, radio ad spend was expected to grow by an estimated CAGR of 45% between
2002-2007 as compared to an estimated 15% growth for total ad spend. Though there
was an initial rush for licenses, many companies decided to stay away from the sector
because of the high license fees demanded by Prasar Bharati and the risk involved in
investing heavily.
These players were not allowed to offer news or current affair programs, and they were
given only a fixed number of slots per city. As a result, only a few players remained in
the race. They were given licenses to set up 37 stations that would operate across 19
cities in India.
Canto'.... 3
Page No...3 05MBA41
Radio city achieved significant success in Bangalore and Lucknow, registering high
listenership ratings. With the launch of Radio city, overall FM radio listenership
increased by 56% while the time spent on listening to radio tripled (from 1 hour to 3
hours). Home listening increased to 85% with listenership at the workplace also growing
at a rapid pace. By late 2001, FM transmission reached 21% of India's population and
covered over 17% of the country's area.
Radio city's market strategy was developed after six months of intensive research
conducted in Bangalore. As part of this strategy, the company focused on creating brand
name and brand awareness, before moving on to specific target programming. Sumantra
Dutta, COO, Radio Division, STAR, said "What we are looking at is the first mover
advantage. We are the first private FM radio station in India, and we plan to cash in on
this." The company identified music as a universal theme and offered music-based
programs in both English and local languages.
Radio city also signed a contract with Newscorp to leverage the best international talent
in the fields of technology, research, engineering, sales, marketing and programming.
The target audience for Radio Mid-Day was however, car owners. The channel's
programs targeted car owners, who had to spend hours stuck in the traffic. For the
afternoon slot, Mid-Day focused on offering programs that appealed to housewives.
Rajesh Tahil, Head of Radio Mid-day, said, " In the afternoon slot, we will have to
compete with television for the attention of housewives. What we are aiming at is the top
20% of the radio audience. Thus we have decided to choose an audience, and go with it."
The increasing popularity of FM resulted in considerable growth in the advertising

revenues and listenership by radio companies. Questions for discussion :
a. Discuss the growth and decline of radio broadcasting in India and examine the
reasons for the fall in the medium's popularity during the 1990s. (05 Marks)
b. Analyze the changes in the Indian radio market with the entry of private players into
the FM sector. ( 05 Marks)
c. Critically evaluate the private players strategies to leverage the potential of radio.
(05 Marks)
d. Do you suggest the new entrants might follow similar strategies to expand the market
and ensure success? ( 05 Marks)
Page No... I 05MBA42
USN
NEW SCHEME
I
Fourth Semester M .B.A Degree Examination , July 2007
Total Quality Management
Time: 3 hrs.] [Max. Marks:100
Note :1. Answer any FOUR full questions from QI to Q7.
2. Question number 8 is compulsory.
1 a. Describe the five views of quality. ( 03 Marks)

b. Discuss Deming's deadly diseases and sins that obstruct the quest for quality.
(07 Marks)
c. Explain the Baldrige Award criteria for performance excellence. ( 10 Marks)
2 a. What is a `Process'? What are its characteristics? ( 03 Marks)

b. Discuss the significant characteristics of `Quality circles'. ( 07 Marks)
c. Explain the advantages and limitations of Bench Marking. ( 10 Marks)
3 a. What is 'Re-engineering'? Why is it needed? ( 03 Marks)

b. Briefly explain the principles of total quality. ( 07 Marks)
c. Briefly explain the four themes around which Juran's contributions to TQM revolve.
(10 Marks)
4 a. What are the three important aspects of designing product for quality? (03 Marks)
b. Briefly explain the TQC tools. ( 07 Marks)
c. Discuss the management and planning tools for implementing policy deployment.
(10 Marks)
5 a. What is `Bench Marking'? What are the three types of Bench Marking? ( 03 Marks)
b. Bring out the differences between continuous process improvement and process re-
engineering. ( 07 Marks)
c. Discuss the dimensions of product quality and service quality. ( 10 Marks)
6 a. Describe the key elements of Feigenboum's philosophy of quality control. ( 03 Marks)

b. Discuss the seven principles of activating team work in quality circles. ( 07 Marks)
c. Explain Poka-Yoke and its application for services with suitable examples. ( 10 Marks)
7 a. What is strategic quality management? What are its components? ( 03 Marks)

b. Discuss the seven step Bench Marking model. ( 07 Marks)
c. What are the benefits and limitations of re-engineering? ( 10 Marks)
Contd.... 2
4
Page No...2 05MBA42
8 Case study :
Heavy Truck (HT) Corporation :
HT Corporation, a manufacturer of heavy trucks had a long, sad and bitter history of
employee relations. The company openly practiced "management- through terrorism".
Engineers and technicians dominated the culture. One of the company's assembly plants
devoted major resources to statistical process control. An entire department staffed with
engineers justified its existence by keeping control charts. The engineers collected and
stored data on a computer and posted the charts in every production department once
each week. They also posted lists of problems and defects attributable to each
department. Another department kept itself busy with "work design" and assembly line
balancing". The plant was highly product focused. Material moved smoothly from one
operation to next.
Sub assemblies flowed into assemblies like the tributaries of a river, all moving toward
the final assembly line.
Despite this effort, quality was mediocre at best. HT corporation devoted more factory
space to rework and repair operations than to the original assembly. The individual and
social aspects of the system were largely ignored. People lacked interpersonal skills,
common goals and trust and they could not hope to attain these qualities under the
existing power structure and reward system.
a. Comment on the human resource management of HT Corporation. ( 05 Marks)

b. Why quality was mediocre at best? ( 05 Marks)
c. Inspite of problems, the production was smooth - comment. ( 05 Marks)

d. If you take over as chief executive officer of HT corporation what changes would
you make? How would you begin? ( 05 Marks)

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WORKSHOP PROCEEDINGS ON 5th April 2007

PATTERN OF QUESTION PAPERS

05MBA41 – STRATEGIC MANAGEMENT

05MBA42 – TOTAL QUALITY MANAGEMENT

05MBA43 – LOGISTICS & SUPPLY CHAIN MANAGEMENT

ELECTIVES – MARKETING, HRM, FINANCE, IBM

S.NO SUBJECT CODE NAME OF THE SUBJECT

1 05MBAMM415 RURAL MARKETING

2 05MBAMM416 STRATEGIC BRAND MANAGEMENT

S.NO SUBJECT CODE NAME OF THE SUBJECT

2 05MBAHR446 TEAM DEVELOPMENT & LEADERSHIP

S.NO SUBJECT CODE NAME OF THE SUBJECT

PROJECT APPRAISAL PLANNING &

3 05MBAFM 427 RISK MANAGEMENT

4 05MBAFM 428 TAX MANAGEMENT

INTERNATIONAL BUSINESS ELECTIVES

S.NO SUBJECT CODE NAME OF THE SUBJECT

3 05MBAIB467 GLOBAL STRATEGIC MANAGEMENT

4 05MBAIB468 INTERNATIONAL MARKETING MANAGEMENT

S.NO SUBJECT CODE SUBJECT

BANKING AND INSURANCE ELECTIVES

S.NO SUBJECT CODE SUBJECT

S.NO SUBJECT CODE SUBJECT

PREREQUISITES OF PAPER SETTING

INSTRUCTIONS TO THE PAPER SETTERS

1. The teaching experience of the faculty.

PROCEDURE FOR GETTING QUESTION PAPERS SET

PREREQUISITES FOR PAPER VALUATION:

Fourth Semester M.B.A Model Question Paper

INSTRUCTIONS TO QUESTION PAPER SETTERS.

3. Instructions to examinees must be provided specifying compulsory question and

4. Any application questions should be within the syllabus area.

6. Caselet in Strategic Management (05MBA41) should be in Indian Context.

7. The marks pattern should be 3 7 10 format for a, b, c Questions respectively.

9. In the subject Global Strategic Management caselet should be based on global

Fourth Semester M.B.A Model Question Paper

Time: 3 hrs Max Marks: 100

Note: 1.Answer any four questions from Q.No.1 to Q.No.7

1. (a). Mention any six characteristics of Strategic Management? 3 marks

(b). Write a note on SWOT analysis? 7 marks

2. (a). What is meant by Business Model? 3 marks

(b). What is value chain analysis? Explain. 7 marks

3. (a). Mention any four external environmental factors 3 marks

4. (a). What is Core Competence? 3 marks

(b). Explain briefly the four perspectives of balanced scorecard? 7 marks

(c). Explain GE’s 9 cell matrix? 10 marks

(b). Explain briefly the process of strategy formulation? 7 marks

6. (a). What is SBU? 3 marks

7. (a). What is Turn around strategy? 3 marks

(b). Explain briefly the significance of McKinsey’s 7’s model? 7 marks

8. Case study 20 marks

GUIDELINES FOR QUESTION PAPER SETTING

1. “Four full questions will be answered from questions 1 to 7”.

2. Question Number 8 will be compulsory.

Time: 3 hrs Max Marks: 100

1 a) What do you understand by Quality and Total Quality? 3 marks

2 (a) Write a brief note on QS 9000 3 marks

3 (a) What is Zaire model in TQM? 3marks

4 (a) What you understand by “Quality is free” ? 3 marks

5 (a) What is the need for ISO Certification? 3 marks

6 (a) what are the Crosby’s absolutes of Quality Management? 3 marks

7 (a) Define Statistical Quality Control. 3 marks

8 Case study as per guidelines. 4 x 5 = 20 Marks

IV SEMESTER MBA - CORE PAPER