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Dear Friend, I (Nirav Thakkar), the Student of B.R.C.M.

College of Business Administration, am conducting a survey on Public attitude towards Advertising in Surat. Please fill up the following questionnaire to help me in my survey.

Questionnaire
1.

Do you prefer to see advertisement?


o Yes o No

2. Which medium of advertisement you prefer? (You can choose more than one) o Newspaper o Magazine o Internet o Any other Please specify_____ o Television o FM o Bulletin & Hoardings

3. How many hours you spent on television in a day? o Less than 1 hour o 2-3 hours o 1-2 hours o More than 3 hours

4. In your opinion which media can proved to be the best for advertisement? o Audio media

o Visual-Audio media o Print media o Any other

5. Give your appropriate opinion. (please put tick mark in appropriate cell)

Questions I like to see ads. Most advertisements are believable. I usually buy products that are advertised. Advertising can push me buy things that I dont need. When it comes to buy a product advertising doesnt influence me. Advertisement is a part of promotion mix of the product. Advertising shows an accurate view of reality. Advertisements affect my purchasing pattern. I refer to advertising because it allows me to enjoy the best deal out of the competing products advertised. Advertisement is the best option for awareness of new product. Ads are useful because they promote latest technology. I support advertisements because they encourage creativity. Ads help in creation of a healthy society. Advertising is a waste of money.

Stron gly disag ree

disag ree

Neut ral

agree

Stron gly agree

6. What do you do during ad breaks? o Watch few ads o Watch all the ads o Change the channel o Start working something else o Make the TV mute o Besides working on other things

7. Give appropriate rate: Todays advertisement are (1=Good, 3=Neutral, 5=Worst) 1 Reliable Fruitful Important Excessive 2 3 4 5

Personal Details
Name : Age : Monthly Income : Contact No : E-mail ID : [Use only for evaluation purpose]

Thank You

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