Album Name: Night Visions Artist: Imagine Dragons Song Name: Demons

The dark purple colours and smoke affect appear in the Demons music video. The colour and smoke both represent mysticism and something of a dark nature or a negative theme.

Imagine Dragons are known for their artistic promotion of a concept rather then them selling themselves as a band, hence why they are not on the front cover. Even in their music video. They show other people and deliver a message through them.