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Sensory Evaluation

Sensory Evaluation
A group of people taste different products and record their opinions. Product reformulation reducing salt, sugar, saturated fat etc.
Test to see if the new product tastes any different

Sensory evaluation of fizzy cola drinks:


Pepsi Coca Cola Supermarket own brand cola Coca Cola Tab Clear Branding changes perception Tomato Ketchup Green vs. Red

Five Senses

Five Basic Tastes


Sweet sugar, sweeteners Sour lemon, lime Bitter coffee, glycoalkaloids Salty - NaCl Umami - MSG

Sensory Evaluation
Identify which potato varieties are the tastiest

Group of tasters to try them following different


preparation methods: baking, boiling, crisping and chipping Attributes aroma, mouth feel, texture etc. Rank using a hedonic scale (0-9) and allocate buzz words

Present data using a radar graph

Tasting Sessions
Each sample to be tested is given a code so the tasters do not know what variety they

are:
This prevents bias Unique varieties i.e. Andean Sunside may be recognisable. Participants may be blindfolded or in a booth with special lighting.

Clean palates with water (or water biscuits) following each taste
No talking during the tasting Minimise sensory interference strong smells etc. Lighting is also important North lights would be beneficial

Recording the data


Each of the tasters fill out the spreadsheet below. The results are collated for presentation.
Variety Sample No. Cooking Method Appearance Raw Cooked Taste Mouth Feel Texture (Fork Test) Aroma Comments

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