MBA Students Thesis 2007

NO
1

TITLE
AN EMPIRICAL STUDY ON SYMPTOMS OF OBSOLETE COSTING SYSTEMS OF MANUFACTURING FIRMS IN GUANGDONG, CHINA MEASURING PERCEPTIONS OF BRAND LUXURY OF GUCCI PRODUCTS: A SURVEY ON SELECTED SHOPPING OUTLETS IN BANGKOK TELEVISION PURCHASE EVALUATION CRITERIA IN BANGKOK METROPOLITANS: AN APPLICATION OF CONJOINT ANALYSIS A STUDY OF THE CROSS-CULTURAL ADJUSTMENT OF ASSUMPTION UNIVERSITY'S FOREIGN LECTURERS MOTIVATION, SELLING BEHAVIOR, AND SATISFACTION OF SALES AGENTS: A CASE STUDY OF AIA, BANGKOK FACTORS RELATED TO ORGANIZATIONAL COMMITMENT: A STUDY ON EMPLOYEES OF SAMMITR MOTOR GROUP, THAILAND

YEAR
3/2006 MR. TAOYI

STUDENT NAME
GUO ASST.PROF.DR. MYINT

Advisor
THEIN

3/2006

MR. DAWN

KUTTAN

DR.

PATRICIA

ARTTACHARIYA

2/2006

MR. SHAOKUI

LU

DR.

CHITTIPA

NGAMKROECKJOTI

3/2006

MS. TATIANA

BARMINE

DR.

PATRICIA

ARTTACHARIYA

1/2006

MS. CHANAPORN

LUENGRAKANG

DR.

CHITTIPA

NGAMKROECKJOTI

1/2007

MS. SAN SAN HTAY

DR.

PATRICIA

ARTTACHARIYA

NO
7

TITLE
THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND LOYALTY: A STUDY OF TRUE FITNESS HEALTH CLUB IN BANGKOK CHINESE CUSTOMERS' SWITCHING INTENTIONS AMONG COMMERCIAL BANKS IN KUNMING CITY, YUNNAN, CHINA THE OUTCOME OF RELATIONSHIP QUALITY: A CASE STUDY OF CHONG QING LITTLE SWAN RESTAURANT IN THE SOUTHWESTERN AREA OF CHINA A CORRELATIONAL STUDY OF FRENCH POTENTIAL TOURISTS TO THAILAND AND TRIP CHARACTERISTICS READY-TO-COOK FROZEN SEAFOOD: A QUALITATIVE STUDY OF "PRANTALAY" BRAND

YEAR
3/2006

STUDENT NAME
MR. YOSSAKORN PATEEPAWANICH DR. SIRION

Advisor
CHAIPOOPIRUTANA

1/2007

MS. QIQI

ZHANG

DR.

SIRION

CHAIPOOPIRUTANA

1/2007

MR. ZHIGUANG

TAN

DR.

SIRION

CHAIPOOPIRUTANA

10

1/2007

MR. FREDERIC ARTHUR

MOORADALLY

DR.

CHITTIPA

NGAMKROECKJOTI

11

1/2006

MR. TAWEESING

ASSAWACHAIJAROEN

DR.

CHITTIPA

NGAMKROECKJOTI

12

A STUDY OF THE RELATIONSHIP BETWEEN INFORMATION SEARCH AND MARKETING MIX WITH TYRE PURCHASE AND TYRE STORE PATRONIZATION INTENTION

2/2006

MS. SUTTINEE

RUANGURAIRERK

DR.

PATRICIA

ARTTACHARIYA

NO
13

TITLE
THE EXAMINATION OF BRAND TRUST AND PERCEIVED RISK IN THE RELATIONSHIP BETWEEN CONSUMER SATISFACTION AND BRAND LOYALTY: A STUDY OF A LEADING FACTORS RELATING TO CONSUMER'S ADOPTION OF INTERNET BANKING: A CASE STUDY OF THE BANK OF AYUDHYA A PREDICTIVE MODEL OF SATISFACTION OF BANGLADESHI PATIENTS IN TWO SELECTED PRIVATE HOSPITALS IN THAILAND A COMPARATIVE ASSESSMENT OF AMERICAN AND CHINESE TOURISTS' SATISFACTION LEVELS OF THAILAND AS A DESTINATION FACTORS AFFECTING CUSTOMER LOYALTY AMONG DTAC SUBSCRIBERS IN BANGKOK

YEAR
1/2006 MS. KANJANA

STUDENT NAME
PINTHAVEEKIAT DR. CHAWIT

Advisor
CHAIKITTISILPA

14

1/2007

MR. HANG

LI

DR.

PATRICIA

ARTTACHARIYA

15

2/2007

MR. ADNAN

NAFIS

DR.

PATRICIA

ARTTACHARIYA

16

1/2007

MS. CHANIDAWAN

POONSIRIPONG

DR.

SIRION

CHAIPOOPIRUTANA

17

1/2007

MS. MUKDA

SANTIYANONT

DR.

SIRION

CHAIPOOPIRUTANA

18

FACTORS INFLUENCING CHINESE STUDENTS' CHOICE OF ASSUMPTION UNIVERSITY, THAILAND AS A STUDY DESTINATION DIFFERENCES OF OPINION AND ABNORMAL TRADING VOLUME ON STOCK EXCHANGE OF THAILAND

2/2007

MS. XIAOHAN

DOU

DR.

PATRICIA

ARTTACHARIYA

19

2/2007

MR. KITTIPONG

DUANGSRIMANEERAT

DR.

ISMAIL ALI SIAD

NO
20

TITLE
THE RELATIONSHIP BETWEEN SERVICE PERFORMANCE AND CUSTOMER LOYALTY: A CASE STUDY OF ONE-TWO-GO AIRLINE CUSTOMERS PERCEPTION OF EMPLOYEES TOWARDS LEADERSHIP TRAITS AND STYLES IN RELATION TO EMPLOYEES' JOB PERFORMANCE IN GROUP LEASE PUBLIC COMPANY LIMITED

YEAR
2/2007

STUDENT NAME
MR. SRISAWARD VONGVET DR.

Advisor
PATRICIA ARTTACHARIYA

21

2/2007

MS. RARINTHIP

CHIRADUMRONG

DR.

PATRICIA

ARTTACHARIYA

22

THE RELATIONSHIP BETWEEN MARKETING MIX (7Ps) AND DEMOGRAPHIC FACTORS TOWARD OUTPATIENT OVERALL SATISFACTION IN AN INTERNATIONAL HOSPITAL IN BANGKOK

2/2007

MS. NANTAPORN

CHINPONGPANICH

DR.

PATRICIA

ARTTACHARIYA