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  • Maruti Udyog Limited: Shweta Mamania Disha Pawa Sahil Maini Firoz Khan Aethrann Kumar

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    Sahil Maini
    21 vizualizări12 pagini
    Maruti Udyog Limited was established in 1981 as a government company with the objectives of modernizing the Indian automobile industry and producing fuel efficient vehicles. The company uses new product development strategies to meet competition, such as launching the affordable Maruti 800 and expanding its vehicle lineup. It also employs a low price strategy to encourage rapid product acceptance and occupy a position of trust and innovation with reliable and economical vehicles for different customer needs. The major players in the Indian automobile sector include Maruti Suzuki, Hyundai, Tata Motors, Mahindra & Mahindra, and two-wheeler companies such as Hero MotoCorp and Bajaj.

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    Maruti Udyog Limited was established in 1981 as a government company with the objectives of modernizing the Indian automobile industry and producing fuel efficient vehicles. The company uses new product development strategies to meet competition, such as launching the affordable Maruti 800 and expanding its vehicle lineup. It also employs a low price strategy to encourage rapid product acceptance and occupy a position of trust and innovation with reliable and economical vehicles for different customer needs. The major players in the Indian automobile sector include Maruti Suzuki, Hyundai, Tata Motors, Mahindra & Mahindra, and two-wheeler companies such as Hero MotoCorp and Bajaj.

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    21 vizualizări12 pagini

    Maruti Udyog Limited: Shweta Mamania Disha Pawa Sahil Maini Firoz Khan Aethrann Kumar

    Încărcat de

    Sahil Maini
    Maruti Udyog Limited was established in 1981 as a government company with the objectives of modernizing the Indian automobile industry and producing fuel efficient vehicles. The company uses new product development strategies to meet competition, such as launching the affordable Maruti 800 and expanding its vehicle lineup. It also employs a low price strategy to encourage rapid product acceptance and occupy a position of trust and innovation with reliable and economical vehicles for different customer needs. The major players in the Indian automobile sector include Maruti Suzuki, Hyundai, Tata Motors, Mahindra & Mahindra, and two-wheeler companies such as Hero MotoCorp and Bajaj.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
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    din 12

    Maruti Udyog Limited

    Shweta Mamania By: Pawa Disha Shweta Mamania Sahil Maini Disha Pawa Firoz Khan Firoz Khan Sahil Maini Aethrann Kumar Aethrann Kumar

    Case
    Maruti was established as a government Co. in Feb 1981 with following Objectives.. Modernization of Indian Automobile Industry Production of fuel efficient vehicles

    Mission Statement
    To provide a wide range of modern, high quality fuel efficient vehicles in order to meet the need of different customers, both in domestic and export market

    New Product Development


    Maruti uses the new product development strategy in order to meet the competition. It 1st launched Maruti 800 with the cheapest price.. Omni Maruti Zen 1993 Esteem( LX, VX, AX) Company

    Also adopted Low price Srategy.. Monopoly in Indian Market Potential Competition Believed ,it will encourage rapid product acceptance..

    New Product Development


    In order to gain momentum with the increasing demand of diesel powered cars in India, Maruti Suzuki is planning to introduce two new diesel powered models by late 2014

    Product positioning Strategy


    Maruti occupied a position of Trust, innovation and world class technology.. Maruti 800: Reliable ,economical. Omni: Spacious car for multipurpose use. Gypsy: Rugged all terrain vehicles Maruti1000: Luxury family car. Zen: Class car for good driving pleasure. Esteem: Upmarket luxury car,internationally popular

    Who are the major players in the auto mobile sector in india

    1897 first cars were introduced in the country but till 1930s they were imported from outside the country Major players are Maruti Suzuki India ltd 46.07% Hyundai India Motor Ltd 1998, second largest manufacturer in india is a subsidiary of auto giant of korea hyundia motor company. Market Share 14.15%

    TATA Motors market share is 6.4 and for multi utility is 31.2 Mahindra and Mahindra 10.01% and passenger vehicles is 6.50% Hero Moto cop has a market share 41.35% has the largest market share in 2 wheelers. Bajaj is the second largest seller in two wheelers 26.70% Honda motors again is one of the biggest manufacturers Honda city was the most among them Toyota is the seventh largest manufacturer of cars in India.

    Thank You..!

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