Q6. Write short notes on export packaging, packing and marking.

Export Packaging Today packaging is considered as one of the most important elements for marketing any product. Nobody can underscore the need for good packaging when he decides to export his product. Packaging means packing of the product in some container to reach the ultimate consumer. Packaging is the inner wrapping or container which covers one or more units of a product. It should not be confused with packing. Packing refers to the external protective covering used for the safe transportation of the goods to the buyer. For example, the plastic bottles and the inner box used for cough syrup is packaging whereas the corrugated box used for packing the plastic bottles for their safe transportation represents packing. Packaging fulfills a vital role in helping to get the export products to the market in the best condition, as well as in presenting goods to overseas buyer in an attractive way. In other words, packaging of a product performs the role of silent salesman as it, 1. Improves presentation of the product. 2. Protects the product during distribution, and 3. Makes handling and retail display of the product easier.