Documente Academic
Documente Profesional
Documente Cultură
Submitted by:
Ritabrata Pan
M.B.A – III Sem.
Guided by:
Prof. Kaustav Mukhrejee
Submitted by:
Ritabrata Pan
M.B.A – III Sem.
and the same has not been previously submitted to any examination of this
cancelled, if found otherwise. Whatever data have been collected they are
encouraged me throughout the project but also took great pains going
Ritabrata Pan.
Chapter-1
Introduction
About Soft Drink:
Soft drink market size for FY00 was around 270 m.n cases (6480mn
previous year. The market size for FY01 was around 7000 mn bottles & the
In Nagpur city, market size for FY00 was around 0.04 m.n cases (9.6 lacks).
based. While cola drinks have main markets in metro cities and northern
states of UP, Punjab, Haryana etc. Orange flavored drinks are popular in
southern states. Sodas too are sold largely in southern states besides sale
drinks. Diet coke presently constitutes just 0.7% of the total carbonated
beverage market.
Growth promotional activities: The government has adopted liberalized
policies for the soft drink trade to give the industry a boast and promote the
international brands like Pepsi and Coke is enhanced in India the local
brands are being stabilized by advertisements, good quality and low cost.
The soft drinks market till early 1990s was in hands of domestic players like
campa, thumps up, Limca etc but with opening up of economy and coming
of MNC players Pepsi and Coke the market has come totally under their
control. The distribution network of Coca cola had6.5 lakh outlets across the
FY01. On the other hand Pepsi Co's distribution network had 6 lakh outlets
across the country during FY00 which it is planning to increase to 7.5 Lakh
by FY01.
Types Soft drinks are available in glass bottles, aluminum cans and PET
fruit drinks and soft drinks. Soft drinks can be further divided into
carbonated drinks while mango drinks come under non carbonated category.
The market can also be segmented on the basis of types of products into cola
products and non-cola products. Cola products account for nearly 61-62% of
the total soft drinks market. The brands that fall in this category are Pepsi,
Coca- Cola, Thumps Up, diet coke, Diet Pepsi etc. Non-cola segment which
flavors available, namely: Orange, Cloudy Lime, Clear Lime and Mango.
The Soft Drinks in India industry profile is an essential resource for top-
level data and analysis covering the soft drinks industry. It includes detailed
data on market size and segmentation, plus textual analysis of the key trends
comprehensive guide to the size and shape of the market at a national level.
It provides the latest retail sales data, allowing you to identify the sectors
driving growth. It identifies the leading companies, the leading brands and
offers strategic analysis of key factors influencing the market - be they new
is set to change.
Soft drinks experienced another good year in 2006. The positive growth in
soft drinks in India was primarily driven by the increased demand for
fruit/vegetable juice and bottled water. With rising disposable incomes and a
preference for healthy and natural products, fruit/vegetable juice was in great
demand in 2006. Bottled water also continued its fast growth, with demand
stemming from the rising populations in cities and the crumbling public
India's soft drinks market will continue to grow apace in 2003, overcoming
bulk/HOD water with demand for carbonates and packaged water remaining
tea & coffee. The market is valued according to retail selling price (RSP)
and includes any applicable taxes. Any currency conversions used in the
creation of this report have been calculated using constant 2004 annual
average exchange rates. Soft drinks are available in glass bottles, aluminum
cans and PET bottles for home consumption. Fountains also dispense them
divided into fruit drinks and soft drinks. Soft drinks can be further divided
into carbonated and non-carbonated drinks. Cola, lemon and oranges are
carbonated drinks while mango drinks come under non carbonated category.
The market can also be segmented on the basis of types of products into
cola products and non-cola products. Cola products account for nearly 61-
62% of the total soft drinks market. The brands that fall in this category are
Pepsi, Coca- Cola, Thumps Up, diet coke, Diet Pepsi etc. Non-cola segment
which constitutes 36% can be divided into 4 categories based on the types of
flavours available, namely: Orange, Cloudy Lime, Clear Lime and Mango.
The concerns about the safety of carbonates were renewed in the wake of the
Indian consumers were slow to accept new soft drink options such as
functional drinks and RTD tea, although these beverages produced dynamic
growth rates from a low base in 2005 and 2006. On the other hand,
carbonates, bottled water and fruit/vegetable juice have long been popular
drinks and RTD tea stems mainly from the lack of promotional activity.
While soft drink producers in western Europe bemoaned yet another cold,
with demand, with exceptionally hot weather there driving sales growth. A
new report from beverage industry analysts Canadean estimates that
consumption in India leapt by 13 per cent as a result of the heat wave, and
come.
Still drinks remain the largest single sector, according to Canadean, and
while sales of packaged still drinks grew strongly, the sector as a whole was
drinks account for over 90 per cent of total still drinks consumption, the
report shows.
20 per cent increase in consumption helping fizzy drinks narrow the gap
with their still counterparts. This performance is even more impressive given
the fact that Indians do not tend to consume carbonates with meals and home
consumption is low.
The major carbonate producers reverted back to offering 20cl refillable glass
resulted in sales of the pack size more than doubling. This has also helped
the major brands compete more effectively with their traditionally less
per cent in 2002 alone. PET's share of total soft drinks packaging also
increased from 20 per cent to 24 per cent with further inroads expected in
2003.
addition, the success of smaller pack sizes in the carbonates sector is likely
to provide fresh impetus for low cost packaging particularly as the major
producers look for ways of competing with lower priced local suppliers.
2003, but with a predicted increase of around 8 per cent, this will be far less
Coca Cola: Coca-Cola India Pvt. Ltd maintains its leading position. Coca-
Cola India Pvt Ltd maintained its leading position in soft drinks in India,
followed by PepsiCo India Holdings Pvt Ltd in 2006. Whilst the retail
manufacturers. Parle Bisleri Ltd has steadily gained shares from the
carbonates giants over the review period, to emerge as the third ranked
fruit/vegetable juice and bottled water, vying for a slice of the growing pie.
Future soft drinks growth to come from healthier beverages. Soft drinks is
expected to grow at a healthy pace over the forecast period. Much of the
and the effects of the pesticides controversy mean that consumers are likely
to opt for healthier alternatives over the forecast period. Thus, sales of
growth. Functional drinks and RTD tea are expected to reproduce the
ounce bottle. Initially priced at 10 cents, sales were slow, but when the price
was slashed to 5 cents, sales went through the roof. With twelve ounces a
bottle instead of the six ounces Coca-Cola sold, Pepsi turned the price
the "Pepsi cola hits the spot / Twelve full ounces, that's a lot / Twice as much
for a nickel, too / Pepsi-Cola is the drink for you,", encouraging price-
Coca-Cola standard of six ounces a bottle for the price of five cents (a
nickel), instead of the twelve ounces Pepsi sold at the same price. Coming at
faltering. Since he had initially used Loft's finances and facilities to establish
the new Pepsi success, the near-bankrupt Loft Company sued Guth for
possession of the Pepsi Cola Company. A long legal battle then ensued, with
Guth losing. Loft now owned Pepsi, and the two companies did a merger,
During these blind taste tests the majority of participants picked Pepsi as the
better tasting of the two soft drinks. PepsiCo took great advantage of the
campaign with television commercials reporting the test results to the public.
We will come to know about the service & responsibility towards customers
of soft drink retail sectors. Customers buying behaviour & retailers selling
behaviour will be provide by this study. The study will help to analyse the
customer’s exact needs & wants. The Soft Drinks in India industry profile is
an essential resource for top-level data and analysis covering the soft drinks
information, and descriptions of the leading companies like Pepsi & Coca-
Cola.
The report talks about the soft drink retail industry in our country, like
forecast given in this report is not based on a complex economic model, but
products available in soft drink industry and their future scope. The
industry helps the clients analyze the future course of direction and major
growth areas of the industry. The project contains an executive summary and
and/or brand.
Chapter-2
Research
Methodology
Research Process:
Research makes progress possible. Research is the systematic design,
the wants of the customer and also to fulfill the needs of the customer.
mentioned steps:
PROBLEM FORMULATION
RESEARCH METHOD
RESEARCH DESIGN
SAMPLING DESIGN
DATA COLLECTION
RESEARCH REPORT
Problem Formulation:
And secondary sources like govt & trade report, company records,
Research Method:
points:
A) The increasing complexity of the Business Environment
• Technological changes.
• Product changes.
• IT changes.
Research Design:
a) Primary source: Data has been mainly collected form primary sources.
Formulation of Hypothesis
Consumer preference of soft drink industry in India is growing day by day &
Nagpur, Coca Cola is the most preferable brand in soft drink industry and
Both quantitative and qualitative methods of data analysis have been used.
The percentage of respondent in each category for each attribute has been
after analytical study. Here, ‘Percentage (%) technique’ has been used to
Sampling Design:
Sampling Universe
Sampling Unit
Sample Definition
System Sampling
Judgement Sample
Sampling Tool
Data Analysis
Table 1:
40 36
35
30
25 22
20 17
15
15 10
10
5
0
s
Table 2:
ed
p
k
ts
ee
ho
os
en
oy
oy
ki
ls
ud
pl
op
Showing
pl
ai
em
St
em
et
Sh
R
classification of
lf
ng
Se
ki
54
60
45
50
40
30
20
10 1
0
Pepsi Coca Cola Others
Table 3:
18%
30%
37% 15%
Table 4:
25
promotion
T.V
35
Magazines
17
News
23
papers
0 10 20 30 40
Table 5:
25%
Soft drink consumable time No. of Respondents (%)
Frequently 65
having foods 10
Partying 25
10% 65%
0
Occasions Some new Availability Current
and product is of product market
festivals in trend
Table 7:
Special 31
flavors
Regular 69
flavors
0 20 40 60 80
Table 8:
60
40
20 43
22 29
6
0
Excellent Very good Good Average
Table 9:
43%
57%
the soft drink segment, consumer preference of Coca Cola is better than
Pepsi just because of Coca Cola’s wide product range & availability of the
margin of Coca Cola is higher than Pepsi as well as applicable for retailers
also.
availability of product in market & wider product range than now. Consumer
preference of Coca Cola is better because they owned some brand which has
Quality & taste of Coca Cola’s product got better response from
Chapter-4
Conclusion:
Thus it can be concluded that soft drink industry in India is growing day by
as well as market share of Coca Cola is higher than Pepsi in Nagpur market.
This thing also applicable for all over the Indian market also. My hypothesis
was based on the consumer preference of Pepsi & Coca Cola. I have
assumed that in Nagpur, Coca Cola is the most preferable brand in soft drink
industry and second preferable brand is Pepsi. After gathering all the facts &
than Pepsi.
Bibliography:
BOOKS
1. Kothari C.R. – Research Methodology Methods & Techniques,
Delhi.
MAGAZINES
1. Business World
2. India Today
3. Sports Stars
WEBSITES
1. www.google.com
2. www.askjeeves.com
3. www.pepsico.in
4. www.cocacola.co.in
5. www.nagpurkhoj.com