TRENT CENTER FOR

BIOETHICS, HUMANITIES & HISTORY OF MEDICINE

Humanities in Medicine Lecture Series

Imitation and Innovation:

A Brief History of Me Too Drugs
Jeremy Greene, MD, PhD
Associate Professor Elizabeth Treide and A. McGehee Harvey Chair in the History of Medicine Institute of the History of Medicine The Johns Hopkins University

Wednesday, October 23, 2013 12:00-1:00 pm Great Hall Trent Semans Center for Health Education
Lunch provided at NOON Talk begins at 12:10PM
As the market for generic substitutes has grown--from only 10% of the American pharmaceutical market in 1960 to nearly 80% by 2010--so too have conflicts over how to prove that generics are truly equivalent to their brand-name counterparts. These conflicts over generic drugs reveal fundamental questions about what it means to practice rational medicine, and what role consumers, physicians, insurers, and others should have in defining that rationality. Jeremy Greenes broader research interests focus on the history of disease, the history of global health, and the relationship between medicine and the marketplace. He has published widely and his most recent book with Elizabeth Siegel Watkins is, Prescribed: Writing, Filling, Using, and Abusing the Prescription in Modern America, Johns Hopkins University Press, 2012. Dr. Greene will also give the Trent History of Medicine Lecture at 5:30 pm on Wednesday, October 23 in Room 217 of Perkins Library. He will speak on The Materiality of the Brand: Form, Function, and the Pharmaceutical Trademark. A reception will follow the lecture. Sponsored by the History of Medicine Collections, the John W. Hartman Center for Sales, Advertising & Marketing History, and the Trent Center for Bioethics, Humanities & History of Medicine.

For more information, please contact us at 668-9000 or trent-center@duke.edu