Introduction to the study.

In each and every management training scheme there is a provision for real time job experience within the academics time period. Call it summer training or corporate training or corporate interaction: the main aim of this is to utilize and implement the theoretical knowledge of class room into corporate world. It is well said nothing is much practical than a good theory. But on very same we cant deny Practical is better than theory. Theses phrases are opposing to each other but also are complement to each other. Experiencing both in a good dedicated manner really plays a lot in ones professional life. Recently Volkswagen paved the way for sustainable market activities in India. With the investment agreement signed at the end of 2006 the brand sets a new course that unites two success stories Volkswagen and India. Understanding the Indian consumer preference is definitely a tough task for every foreign entity entering India. Volkswagen was very well able to tackle this situation. A proud John Chacko, chief representative, Volkswagen Group India, prefers to look at the bigger picture: "We changed the game." That's because in four years Volkswagen has become the sixth-biggest car company in India beating much older Ford and GM who have been here since the 1990s.

BIBLOGRAPHY

REFERANCE BOOKS: Marketing research : Tull and Hawkins

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Marketing research

: A.Parasuraman, Dhruv Grewal and R.Krishnan.

INTERNET WEBSITES:
http://articles.economictimes.indiatimes.com/2012-04-23/news/31386799_1_volkswagen-indiavolkswagen-group-volkswagen-brand http://www.questo-pedia.com/index.php?qa=/25/current-market-share-volkswagen-well-theyperforming-india

www.volkswagen.com www.volkswagenindia.com http://www.usi.edu/business/cashel/331/CONSUMER.pdf http://www.mbaskool.com/brandguide/automobiles/1527-volkswagen.html

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