Scribd Logo
Încărcați

Bine ați venit la Scribd!

  • 7 Ps

    Încărcat de

    JuliaHarvey
    9 vizualizări1 pagină
    PRICE PEOPLE Employees 3rd Parties Media Ambassadors - celebrities consumer 'Badbassadors' complaints value expectancy consumer Availability Prepared to pay a premium?

    Descriere originală:

    Titlu original

    7ps

    Drepturi de autor

    © Attribution Non-Commercial (BY-NC)

    Formate disponibile

    DOC, PDF, TXT sau citiți online pe Scribd

    Vi se pare util acest document?

    Este necorespunzător acest conținut?

    Raportați acest document
    PRICE PEOPLE Employees 3rd Parties Media Ambassadors - celebrities consumer 'Badbassadors' complaints value expectancy consumer Availability Prepared to pay a premium?

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOC, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    9 vizualizări1 pagină

    7 Ps

    Încărcat de

    JuliaHarvey
    PRICE PEOPLE Employees 3rd Parties Media Ambassadors - celebrities consumer 'Badbassadors' complaints value expectancy consumer Availability Prepared to pay a premium?

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOC, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 1

    PRICE PEOPLE

    Employees 3rd Parties Media Ambassadors - celebrities consumer Badbassadors Complaints Value Expectation Consumer Availability Prepared to pay a premium? Positioning

    PHYSICAL EVIDENCE
    Experience Reassurance Trial Attitude Innovation (staff)

    PLACE
    Location Distribution Positioning Lifecycle Urgency Expectation Service Experience

    THE 7 PS
    PROMOTION
    Brand DNA Consumer Location Expectaion Message(s) Incentive Channels

    PRODUCT
    Style Colour Fit Quality Profitability Trend Desirability Occasion Market Opportunity Competition Lifecycle Function

    PROCESS
    System Research Purchase Customer Service Logistics Recommendation Issues Repeat

    S-ar putea să vă placă și