NAME: BIJAL LODAYA CLASS: TY.B.B.I.

TOPIC :SERVICE MARKETING MIX OF AXIS BANK

INTRODUCTION Service industries are those industries which provides various services to customer for satisfying their need.

ABOUT AXIS BANK It is Indian Financial Service Corporation. It begun in 1994. It is situated in Ahmadabad and central office is located in Mumbai.

PRODUCTS

AACCOUNTS

PRODUCTS

PLACE
CUSTOMER HELP
Customer care

ATM

PRICE
FEES OF EDUCATION

Charges for NEFTS:Rs5- 25 Charges for RTGS: Rs30-55

LOANS

Charges of NEFTS and RTGS

PEOPLE

CASH COUNTER PASSBOOK ENTRY

PEOPLE

QUIERY SOLVING

PROCESS
INTERNET LOGIN

ACCOUNT OPENING

PROMOTIONS

Axis Bank logo Interior of Axis Bank

PHYSICAL EVIDENCE
Cheque of Axis Bank

CONCLUSION :
Service marketing mix is very important for company . Through it the customer can satisfy there wants. Axis bank is the example through which it is understood that how it make use of marketing mix and win public interest.