Executive Summary Format

(Page Limit: 1-2 pages)

Team Name - _______________________________________________________ College Name - _____________________________________________________

Problem Statement (key problem your business is trying to solve) Solution to the problem (describe your product/service/approach towards solving the problem) Market Scenario (what are competitors/others doing, how/why can you be better) Stages of growth (vision, share next 2-5 years growth plan) Revenue model (sources of revenue, brief projections, investment required to start) Team brief (share your teams strength/skills/experience)

Formatting Guidelines- Times New Roman/Calibri, Font 11/12, Line Spacing 1.5, Max pages 2 Executive summary should be mailed to launchpad@email.iimcal.ac.in with subject as Launchpad Round 1 submission and the document should be named as TeamName_CollegeName_Round1.pdf (PS- This template serves as a reference for Round 1 (Executive Summary) submission. Participants may add/remove any component as per their B-Plan.)