Documente Academic
Documente Profesional
Documente Cultură
3. Applied Research
To find solution for an immediate problem being faced by
a society or business organization.
4. Fundamental Research
Concerned with generalization & formulation of a theory.
5. Quantitative Research
Measurement of quantity or amount
6. Qualitative Research
Based on qualitative analysis.
7. Conceptual
Based on abstract idea or theory, Used to develop
new concepts or to reinterpret the existing ones.
8. Empirical Research
Relies on experience and observation alone without
due regards for system or theory.
Data based research with conclusions which are
capable of being verified by observation or
experiments.
9. Exploratory Research
Development of hypothesis rather than its
testing
Quantitative Approaches
Deals with numerical measurements (i.e.
quantities).
Quantitative approaches aim to test
hypotheses, and usually to identify numerical
differences between groups.
Qualitative approaches
Deals with how people understand their
experiences (i.e. qualities).
Quantitative Qualitative approaches
approaches
'Simple' numeric data 'Complex' rich data
Measurement Meaning
Explanation Understanding
Prediction Interpretation
Generalisable account Contextual account
Representative population Purposive/ representative
sample perspective sample
Hypothesis-testing Exploratory
Claims objectivity Accepts subjectivity
Closed system Open system
(experimental control) (ecological validity)
Discover the Management Dilemma
Define the Management Question
Define the research Question
Refine the research Question
Exploration Exploration
Research Proposal
Research Design
Research Strategy
Type, Purpose, Time frame, Scope, Environment
Instrument Revision
Management Decision
Research Process
1. Formulating the research Problem
2. Extensive Literature Survey
3. Development of working Hypothesis
4. Preparing of research design
5. Determining the sample design
6. Collecting the data
7. Execution of the project
8. Analysis of data
9. Hypothesis testing
10. Generalization & interpretation
11. Preparation of Report
Research Process
Process Begins with Management Dilemma “Usually symptom of
actual Problem”
Rising Cost
Declining Sales
Absenteeism
Turnover
Pilot Survey.
Personal investigations.
Preparing the Research
Design
Blueprint for fulfilling objectives & answering
questions
Blueprint for collection , measurement & analysis
of data.
Collecting relevant evidence with minimal
expenditure of effort, time & money.
Four design Categories
5. Exploration
6. Description
7. Diagnosis
8. Experimentation.
Determining The Sample Design
Target Audience .
A sample is a part of the target population,
carefully selected to represent that
population.
Who and how many people to interview
What and how many events to observe
What and how many records to inspect.
Collecting The Data
By observation
Personal Interview
Telephone Interviews
Mailing of Questionnaire
Etc.
Execution and Analysis .
Generalization and
interpretation
Preparation of report
Criteria For Good Research
Purpose Clearly Defined
Research Process described in detail for further
enhancement
Research Design Thoroughly Planned( Procedure ,
sample, Data collection)
High Ethical Standards Applied
Limitations frankly revealed
Sufficient Analysis
Findings presented unambiguously.
Conclusion justifies
Researcher's experience reflected.
Problems Encountered by
Researchers in India
Lack of training
Insufficient interaction between government,
Business organization and research dept.
Less confidence among business units
regarding misuse of there data.
No code of conduct.
Overlapping researches.
Library availability.
Timely availability of published data.