Universitatea Bucureti Facultatea de Sociologie i Asisten Social Program Influen social (anul universitar 2013/2014)

Durata: un semestru (Curs: 2 ore/sptmn; Seminar: 2 ore/sptmn) Obiective. Cursul i propune dobndirea unor cunotine avansate de psihologie social i nelegerea inportanei influenei sociale ca tem predilect n psihologia social. Studenii vor dobndi capacitatea de a identifica i analiza rolul proceselor de influen social n interaciunile cotidiene. n urma acestui curs, studenii trebuie s dobndeasc competene suplimentare n ceea ce privete aplicarea unor tehnicii i strategii de persuasiune, n vederea mbuntirii unor probleme sociale. Coninut tematic: 1. Psihosociologia influenei sociale: teorii, domeniu de cercetare i aplicaii 2. Strategii i tehnici de influenare i manipulare 3. Teorii privind schimbarea atitudinal 4. Influen informaional i influen normativ 5. Persuasiune i propagand 6. Atribuire i influena social 7. Emoii i influena social 8. Comunicare nonverbal i influen social 9. Zvonurile n procesele de influenare social 10. Influena social n organizaii 11. Influena mass-media 12. Influena minoritar 13. Campanii sociale: tipuri i metode de influenare 14. Rezistena la influena social Strategii de predare/nvare. Prelegeri, analiza unor cercetri experimentale care privesc abordarea psihosociologic a influenei sociale, proiectarea unor experimente care s pun n vedere aspecte ale influenei sociale n diferite domenii de activitate i n viaa cotidian. Sistem de evaluare. Studenii vor proiecta o cercetare cu scopul de a rezolva o problem social. Nota final se va obine pe baza evalurii implicrii active la cursuri i seminarii (50%) i pe baza evalurii proiectelor prezentate la sfrit de semestru (50%).

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