Major

optional

Marketing
Management

Assignment
on

Product mix on BPL

products

S
ubmitted To:

1
Dr.RM.Nagammai.,M.com.,
M.Phil.,Ph.D.,
S
ubmitted by:
s.sar
asu 07com 046,
B.Vidhya
Lakshmi 07com 060,
(Departme
nt of commerce)

Content
 Introduction about BPL
 Product line (or) Length of the
product
 Width of the product
 Depth of the product
 Length of the product mix in BPL
products
Consumer products:

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  Width of the product mix in BPL
consumer products
 Depth of the product mix in BPL
consumer products
Professional products:
BPL Medical systems:
 Width of the product mix in BPL
Medical System
 Depth of the product mix in BPL
Medical System
BPL Enterprise
Communication:
 Width of the product mix in BPL
Enterprise Communication
 Depth of the product mix in BPL
Enterprise Communication
BPL power line
communication:
 Width of the product mix in BPL
power line communication
 Consistency of the product mix in
BPL products
 Conclusion

Introduction about BPL:

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One of the most recognized brand names in the
India, BRITISH PHYSICAL LABORATORIES INDIA
PVT LTD (BPL), the company was established in
the year 1963 as a single product company
manufacturing high precision hermetically
sealed panel meters for defense applications.

Within a span of 5 years BPL has exemplified

the quest for excellence in the world of medical
products becoming the country’s foremost in
manufacturing electro-cardiographs. With the
increasing nationwide infrastructure
development in power & telecommunication,
BPL ventured into this field with its Power Line
Communications Carrier (PLCC) and continues
to be a leader in this field. With the advent of
televisions in India, BPL used its manufacturing
strengths and strong technical tie up with
SANYO Japan to launch the BPL brand
televisions in Indian market. With relentless
commitment to quality, consistent dedication
to customer satisfaction and unparalleled
standards of service, BPL is recognized as a
benchmark for new age technology, superior
quality, digital concepts and personalized
service that has ensured loyal customers and
nationwide acclaim in the industry.

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BPL established its image as a reliable and
strong brand in the consumer durables market,
a reputation that it still enjoys.
In India, BPL has its footprint across the
country through a distribution network
comprising of over 7000 channel partners.
Manned by customer friendly and informed
sales persons,
Product Line or Length of the

Product Mix
The length of the
product mix refers to the total number of items
in its product mix.

Width of the Product Mix:

The width of the product mix
refers to the number of different product
lines the company carries.

Depth of the product Mix:

Depth refers to how many
varieties are offered in each product line.
In other words, the depth is measured by
assortment of sizes, colors, models, prices
and quantity offered within each product
line.

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The length of the product mix in
BPL products:
1. Consumer products
2. Professional products
Consumer products:
• Mobile phones
• Landline phones
• Home entertainment
• Television
• House hold products
Professional products:
• Medical systems
• Enterprise communication
• Power line communication

Consumer

products

Width of the product Mix in BPL

consumers products is:
In consumer products there are
varieties of width in the products, they are as
follows:

 Mobile phones
 Landline phones
 Basic phones
 Caller ID phones

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  Cordless phones
 Features phones
 Boss secretary system
 Home entertainment
1. DVD
2. Home theatre
 Television
 Slim TV
 Flat TV
 Conventional TV

 House hold products

1. Home lighting
A. rechargeable lanterns
B.LED torchlight
C.solar powered product
2. Home UPS
3. Gas tables
4. Cooking hobs

Depth of the product mix in

BPL consumers products :

Mobile phones:

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 GSM desktop phones
 Mobifones
 Stereo docks
 Wireless M2M solutions

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Landline phones:

BPL Telecom produces a wide range of

innovative, high-tech customer premises
equipment, including Push Button Telephones,
Cordless phones, Speaker phones, FM Radio
Phones, answering machines etc.The company
is one of the largest integrated manufacturers
of Push Button Telephones in the country. First
to introduce Push Button Telephones in the
country in 1983 and first to develop Push
Button Telephones for supply to BSNL outside
the accepted technology in 1989. It produced
around 2 Million Phones during the last fiscal
year and enjoys a dominant position in the
Indian market, with distribution channels
spanning the length and breadth of the
country.

 Basic phones
 2790M
 3600M
 Neptune 7110
 Neptune 7110E
 Neptune 7110R
 4500E
 5490S
 5499

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  6390
 sleek 9000

 caller ID phones
 elegant 9000
 novely 9090
 green CLIP9090C
 aspire 2709
 cute CLIP 2277
 2007 PB
 2790 B
 maestro 9450
 royal clip 2790
 cordless phones
 UDN 226 CT
 UDN 2646 CD
 UDN 240
 UDN 2465 CD
 UDN 286 C2
 UDN 7488
 UDN 970
 UDN 976 C
 CL 78118
 CLT 72218-B

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  CLT 8001
 CLT 8001 PLUS
 CLT 8217-B
 Features phones:
 LONA 3087
 DUET 1008
 ROYAL 3078
 RUBY 3069
 FM 4590
 ALPHA 4410
 VENUS 2079
 DO-LINE 1017
 COMMANDER 3375
 Boss secretary system:
 2770
 5411

Cables and speakers:

BPL Telecom has taken over the Manufacturing
of Cables & Speakers which was a separate

11
company in the BPL Group. Under the brand
equity of BPL , Cables & Speakers were
supplied to various reputed industries in India
in the manufacturing of white goods ,
entertainment Electronic products and
Autmobile Industry. The products
manufactured are with BPL quality catering to
companies within and outside the BPL group.

 speakers

 cables

Home entertainment:
 DVD
 DVD Players

 DVD Players with USB Port

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  Home Theatre

Television:
 Slim TV
 BPL CV21BF3M
 BPL CV21BF2BM
 BPL CV21XS2

 Flat TV
1. BPL CV21BS2M
2. BPL CV20DL1
3. BPL CV29ST2
 Conventional TV
1. BPL CV29KF2
2. BPL CV14CL1M
3. BPL CV21AF3CM

Household products:
1. Home power:
1. Home lighting:
1. Rechargeable lanterns

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 2. LED torchlight

3. Solar powered product

2. Home UPS

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 2. Workspace:
1. Diva
2. Diva Mk II
3. One world
4. Celeste Mk II
5. Celeste
6. World wide

3. GAS Tables:
1. GT-7300
2. GT-7400
3. GT-7100P

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4. Cooking Hobs:
BELIZA
WELIZA

Professional products

BPL Medical system:

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BPL's involvement in medical care instruments
began in 1969 with the introduction of a Single
Channel Electrocardiograph. Today BPL has the
highest share of ECGs in the country with a
installed base of more than 100,000 units. The
high standards set early in the founding years
by the Healthcare Business Group, has become
the benchmark of success for all our Business
Groups today. Medical products require a high
degree of quality and reliability. Our active role
in the field has aided in bringing the same level
of quality in all other products.

Width of the product Mix in BPL

Medical system:
Medical systems
 Cardiology
 Patient monitoring system
 Imaging
 Gynecology
 Oxygenates
 Nebulisers
 Welch allyn range

Depth of the product mix in BPL

Medical system:
Cardiology
1.ELECTROCARDIO GRAPHS

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 2.DEFIBRILLATOR
3.STRESS TEST SYSTEM
4.AMDULATORY MONITORS
5.AUSCULTATION
2. Patient Monitoring System:
1. ULTIMA
2. AEGIS
3. MAXIMA
4. EXCELLO
5. SEPECTRA
6. AGENTA
7. CLEO

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3. Imaging:
1. US 9601
2. US 9701

4. Gynecology:
1. FOETAL MONITORS
2. FOETAL DOPPLER

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BPL Enterprise Communications

The Enterprise Communications Products

division provides solutions to address the
communication needs of customers across
India and in overseas markets. BPL Telecom is a
major player in the area of Enterprise
Communications in India, with well over 20,000
PABX installations in homes, Large offices,
SOHOs, SMEs and commands about 15-20% of
the Indian market

PABX-PCB Assembly PABX Calibration

PABX Unit Auto Insertion and SMT

Integration Faciliti

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Width of the product Mix in BPL

Enterprise
Communications
Enterprise Communication
 Flexicom
 IPX
 Sigma INDX
 DKX 100
 BCX 50
 SMX
 Prodigy
 Tritel

Depth Of the product Mix in BPL

Enterprise communication:

1. Flexicom:
1.Flexicom 5000

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 2. Flexicom 6000

2. IPX:
3.IPX 500
4.IPX 3000
5.IPX 4000

3. Sigma INDX:
1.INDX 2K
2.INDX 250
3.INDX 150

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BPL power line communication:

BPL Telecom entered the area of Voice and

Data Networks in 1971 by setting up power line
carrier communication networks for state
electricity boards. It had already commenced
the manufacture of Transmission and Terminal
Equipment Group (TTG) accessories in 1968
and polarized telegraphic relays in 1970.

BPL Telecom offers the entire range of Power

Line Carrier Communication Equipment
products designed & manufactured for Power
utility communication networks. All the
different types of products are effectively
networked for both voice and data
communication and are in line with the
relevant IEC recommendations.

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Today most of the power utilities, apart from
having Transmission and Terminal Equipment
networks, have different communication
networks viz., BRI, PRI, Digital Microwave,
Fiber etc. As a solution stream, BPL Telecom
integrates all the different types of
communication media with the existing
Transmission and Terminal Equipment network
using its latest state-of-the-art digital switch.
This ensures that the entire communication
network of the Power utility is effectively and
efficiently utilized.

By using DSP techniques for the Transmission

and Terminal Equipment ensures user-friendly
commissioning techniques and easy
maintenance. Hardware requirements are
minimized, as the various signaling parameters
are software controlled.

TTE Assembly TTE-PCB Caliberation

TTE-PCB Unit Auto Insertion and SMT

Integration Facilities

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Width of the product Mix in BPL
power line communication:
Power line Communication
 Power line communication
 Line traps
 Coupling devices
 Protection signaling equipment
 Digital EPABX

1.Power line communication

2.Line traps

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3.Coupling devices

4.Protection signaling equipment

5.Digital EPABX

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BPL power line communication does not have
depth of the product mix in there products.

Consistency of the product mix in

BPL products:
The consistency of the product
mix in BPL products has a measure of closely
related various products line to one another.
The relationship is due to the use of production
requirements and distribution channels.
Therefore there is a consistency between BPL
consumer products and professional products.
Conclusion:

Over two decades BPL has been reputed

household name with varied products ranging
from television sets, music systems, home
appliances to mobile phone services

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BPL products have found pride of place in over
20 million homes; trusted for high quality
reliable performance excellent services support
and technological innovations.

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