INTERNAL APPRAISAL OF FIRM

IMPORTANCE OF INTERNAL APPRAISAL

DYNAMICS OF INTERNAL ENVIRONMENT

Resources, Behaviors, Strengths and weaknesses, Synergistic effects and competencies of an or organization determine the nature of internal environment.

COMPANY STRENGTHS AND RESOURCE CAPABILITIES

A skill or important expertise Valuable physical assets Valuable Organizational Assets Valuable Intangible Assets Competitive Capabilities Alliances or Cooperative Venture

COMPANY WEAKNESS AND RESOURCE DEFICIENCIES

COMPANY COMPETENCE AND COMPETITIVE CAPABILITY

Company Competence is the product of learning and experience and represents real proficiency in performing an internal activity.

CORE COMPETENCIES AND DISTINCTIVE COMPETENCIES

A core competency is something that a company does well relative to other internal activities
A distinctive competence is something a company does well relative to competitors.

DETERMINING COMPETITIVE VALUE OF COMPANY RESOURCE

Is it hard to copy? How long does it last? Is it really competitively superior?

REAL VALUE OF SWOT ANALYSIS

How to match resource capabilities and market opportunities to its strategy
How urgent it is for the company to correct which particular resource weakness and guard against which particular external threat.

STRATEGIC COST ANALYSIS AND VALUE CHAINS

BENCHMARKING THE COST OF KEY ACTIVITIES

AIMING COST COMPETITIVENESS

COMPETITIVE STRENGTHS ASSESSMENT