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•ARUDHATI SINHA
•MEENAKSHI VERMA
•VIVASWAN KHANNA
•SIDDHARTH DIXIT
•SARITA KUMARI
•VISHVJEET VYAS WFA/ISA - Global Advertiser Conference
Mumbai, March 5, 2008 1
The name
Vodafone
comes
from Voice d
ata
fone,
chosen by
the company
to "reflect
the
Vodafone is a
mobile network operator
with its headquarters in
Newbury, Berkshire,
England, UK. It is the
largest mobile
telecommunications
•cvc
MARKETING
FRAMEWORK
BRAND
COMMUNICATIONS BRAND
VALUES &
ENGAGEMENT
OUR VISION
To enrich our customers’
lives through unique
power of mobile
communication.
OUR PASSION
• 1. FOR CUSTOMERS:
In anticipation of their customers’ trust Vodafone
understands their needs & delights thems with its services.
• 3.FOR RESULTS:
Vodafone believes in being action oriented & is driven by a
desire to be the BEST.
• UNIVERSAL COMPETITORS
• ORANGE
• T-MOBILE INTERNATIONAL
• TELEFONICA02EUROPE
DETAILS ABOUT HUTCHISON
ESSAR
Hutchison Essar is a leading India telecommunications
mobile operator with 25 million customers currently,
representing a 16.4% national market share. Hutchison
Essar has over 6,000 employees, operates in 16 circles
and has licenses in an additional six circles. In the year
to 31 December 2005, Hutchison Essar reported
revenue of US$1.3 billion, EBITDA of US$415 million,
and operating profit of US$313 million. In the six
months to 30 June 2006, Hutchison Essar reported
revenue of US$908 million, EBITDA of US$297 million,
and operating profit of US$226 million.
ACQUISITION
DETAILS
Enterprise value of Hutchison Essar is $18.8 billion
Value of 67% stake in Hutch Essar - $11.1 billion
Vodafone is selling 5.6% stake in Bharti for $1.6 billion
Vodafone will retain 4.4% in Bharti as pure financial
investment
Vodafone acquired 10% in Bharti for $1.5 billion in Oct
2005
Vodafone and Bharti to share infrastructure
Hutch has 23.3 million subscribers as of Dec 31, 2006
Vodafone is targeting a 20-25 per cent market share by
2012
The mobile market is expected to grow at 40% CAGR till
2012
WHY HUTCH