Apple iPhone and Domino’s pizza

Marketing segmentation in India

Presented by:
Deepthi C V & Amar Khot

Subject:
MABD
Tutor:
Prof. Gaurav
Introduction

Internet connected multimedia smart phone

Designed by Apple Inc.

iPhone 3G launched on 23 Aug 2008

Multi-touch screen

Tie up with Vodafone and Air Tel

Market segmentation
Demographic segmentation :
age, gender, income, occupation, education
Geographic segmentation:
Area, city
Psychographic segmentation:
personality, occasion, user status, Loyalty
status
Socioeconomic segmentation
A1, A2 , B1 and, B2
 Non Graduate/ Graduate/
graduate Post graduate Post graduate
(general) (professional)

supervisory
level B2 B1 A2
officers/
executives B1 A2 A2
junior
officers/execu A2 A1 A1
tives-
middle/senior
Life cycle stage:
Introductory stage/ R&D stage

iPhone
Conclusion:

Market in India is not as excepted

Pricing Strategy

Unavailability of 3G technology in India

Common features missing

Advertisement and positioning

Apple’s monopoly

Availability of better options

Domino’s in India
Domino’s pizza India ltd was incorporated in
march 1995 as the master franchise for India
& Nepal.
It has proceeded to become one of the largest
n fastest growing international food chains in
south Asia
First domino’s pizza store in India opened in
Jan 1996 at new Delhi
Presently over around 220 outlets in 42 cities
and it is the leader in the fast food delivery
segment.
Market segmentation
Demographic segmentation :
age, gender, income, occupation, education
Geographic segmentation:
Area, city
Psychographic segmentation:
personality, occasion, user status, Loyalty
status
Socioeconomic segmentation
A1, A2 , B1 and, B2
 Non Graduate/ Graduate/
graduate Post graduate Post graduate
(general) (professional)
clerical/ sales man B1 B1 B1
supervisiory level B2 B1 A2
officers/ executives B1 A2 A2
junior A2 A1 A1
officers/executives-
middle/senior
Life cycle stage:
Growth stage

Domino’s
Conclusion:
It has successfully established its market in
India

known for their best services

Major factor: employee's behavior
 Localizing the menu
 Pricing strategy
 Delivery System
Thank you