Documente Academic
Documente Profesional
Documente Cultură
• ASSIGNMENT ON
Oshal Laddha
BRAND BUILDING MODELS
(1)
PRODUCT
UNIQUE ME
TOO
WELL-KNOWN
SUPPLYING
CO.
UNKNOWN
CO.
PRODUCTIVITY
(2)
LOW
HIGH
HIGH
MARKET
INNOVATION
LOW
VOLUME
(3)
LOW
HIGH
, HYATT
SUNFEAST DURAC
ELLON
HIGH PALACE
WHEELS
REGENCY
DARK FANTASY,
MARKET
GINGER HOTELS
INNOVATION
DUKES,
(4)
LOW PRICE-DIFFERENCIATION HIGH
HIGH
PRODUCT
IMAGE
DIFFEREN-
CIATION
LOW
WHEEL OF USAGE
EXPERIENCE
FFFFFFFF
1) CORE PRODUCT
What the buyer really buying was small payload
vehicles
COGNITIVE
RELATIONSHIP DD
NETWORK ,
DHAR
HP DIGITAL A,
CAMS,
TORTOISE