Question 1

0 out of 4 points According to the textbook, using scanner data from retail sales is an example of Answer Selected Answer: secondary research. Correct Answer: observation research.

Question 2
0 out of 4 points _____ is the process of continually collecting information from the external marketing environment. Answer Selected Answer: Global marketing mix Correct Answer: Environmental scanning

Question 3
4 out of 4 points _____ refers specifically to how people act when buying goods and services for personal consumption. Answer Selected Answer: Consumer behavior Correct Answer: Consumer behavior

Question 4
4 out of 4 points The successful marketing campaign What happens in Vegas stays in Vegas is an

example of Answer Selected Answer: place marketing. Correct Answer: place marketing.

Question 5
0 out of 4 points _____ describes how people act when buying products to use directly or indirectly to produce other products. Answer Selected Answer: Consumer buyer behavior Correct Answer: Business buyer behavior

Question 6
4 out of 4 points The two main approaches used in primary marketing research are Answer Selected Answer: observation research and survey research. Correct Answer: observation research and survey research.

Question 7
4 out of 4 points A product _____ is a group of products offered by a firm that are closely related to each other, either in terms of how they work, or the customers they serve. Answer Selected Answer: line

Correct Answer: line

Question 8
4 out of 4 points _____ integrates advertising of branded products into interactive games. Answer Selected Answer: Advergaming Correct Answer: Advergaming

Question 9
0 out of 4 points As a distinctive concept attached to one particular product, the _____ is a phrase that is typically based on either a rational or an emotional premise. Answer Selected Answer: hook Correct Answer: big idea

Question 10
4 out of 4 points _____ consist(s) of small ticket items that businesses consume on an ongoing basis but are not needed to develop a final product. Answer Selected Answer: Maintenance, repair, and operating products Correct Answer: Maintenance, repair, and operating products

Question 11

4 out of 4 points Sponsorships are one of the Answer Selected Answer: fastest growing categories of promotional spending. Correct Answer: fastest growing categories of promotional spending.

Question 12
4 out of 4 points _____ is the paid integration of branded products in movies and on television. Answer Selected Answer: Product placement Correct Answer: Product placement

Question 13
0 out of 4 points One characteristic of good business writing is that it Answer Selected Answer: avoids contractions whenever possible. Correct Answer: uses the active voice.

Question 14
4 out of 4 points _____ refers to a negative preconception or prejudice directed toward a specific group. Answer Selected Answer: Bias

Correct Answer: Bias

Question 15
4 out of 4 points People normally think at the rate of _____ which is significantly _____ words per minute than they can listen. Answer Selected Answer: 1,000 to 3,000 words per minute; more Correct Answer: 1,000 to 3,000 words per minute; more

Question 16
4 out of 4 points When delivering a presentation, it is critical to grab the attention of the audience in the beginning with a hook. Which of the following is NOT an effective hook? Answer Selected Answer: using an inappropriate joke to startle the audience Correct Answer: using an inappropriate joke to startle the audience

Question 17
4 out of 4 points _____ uses state-of-the-art equipment to provide people in a variety of locations the opportunity to participate interactively in a presentation, while providing a high degree of channel richness. Answer Selected Answer: Videoconferencing Correct Answer: Videoconferencing

 Question 18
0 out of 4 points Listening is a critical factor, but many have a hard time completely engaging in active listening. The primary reason for this lack of engagement stems from Answer Selected Answer: Correct Answer: text messaging has become more common than speaking on the telephone making reading the most important tool for communicating. the fact that people listen at a rate of 125 to 250 words per minute, but think at about 1,000 to 3,000 words per minute.

Question 19
0 out of 4 points Jason was having even more trouble than usual concentrating on his economics professors lecture because the classroom was too hot and the chair he was sitting in was uncomfortable. The heat and uncomfortable chair are both _____ barriers to communication. Answer Selected Answer: perceptual Correct Answer: physical

Question 20
4 out of 4 points _____ offer goods to business customers. These business customers are too small to merit a sales call from the distributors representative. Answer Selected Answer: Cash and carry wholesalers Correct Answer: Cash and carry wholesalers

 Question 21
0 out of 4 points _____ is the method used to determine the number of units a firm must sell at a specific price to cover all costs. Answer Selected Answer: Incremental analysis Correct Answer: Breakeven analysis

Question 22
4 out of 4 points _____ takes legal possession of the goods being distributed, while _____ do not take title of the goods. Answer Selected Answer: A merchant wholesaler; agents/brokers Correct Answer: A merchant wholesaler; agents/brokers

Question 23
4 out of 4 points Companies like McDonalds, who place their stores in as many location as possible, are using a strategy called Answer Selected Answer: intensive distribution. Correct Answer: intensive distribution.

Question 24
0 out of 4 points

The career field called _____ involves planning and coordinating the flow of goods from the raw materials to the final consumers. Answer Selected Answer: logistics Correct Answer: supply chain management

Question 25
4 out of 4 points _____ is the positive difference between revenue and costs. Answer Selected Answer: Profitability Correct Answer: Profitability