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Limitele modelului BCG


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2.2.2 Modelul Arthur D. Little


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GRX

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anume:

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vQ FDUH VH DIO

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de activitate;

SR]L LD FRQFXUHQ LDO

GH LQXW

GH F

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de activitate.

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FDUH PHQ LRQ

P

UDWD GH FUHWHUH

QXP

GLVWULEX LD FRWHORU GH SLD

stabilitatea clientelei

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tehnologie.

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demaraj
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6FKLPE

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GH YkQ]DUH

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Flexibilitate

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)RDUWH VWDELO

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SLD

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n curs de concentrare

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de

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succes

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Maturitate
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DVWIHO

5HQWDELOLWDWH ULGLFDW

Demaraj

GH F

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3R]L LD FRQFXUHQ LDO

Maturitatea sectorului

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3R]L LD

sectorului

Maturitatea
Maturitate

6(/(&7,9

Declin

ABANDON

DEZVOLTARE

'(=92/7$5( 1$785$/

&UHWHUH

prezentat anterior sunt:

Demaraj

ULOH VWUDWHJLFH VXJHUDWH SULQ DQDOL]D PRGHOXOXL

$QDOL]D HFRQRPLF

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