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Science of Color
How color reaches our brain
Color Theory
Patterns in how we see color
Color Connotations
What colors mean to us
"The generally accepted rule is pink for the boy and blue for the girl. The reason is that pink being a more decided and stronger colour is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl."
Ladies Home Journal, 1918
Color History
Use of color over time
Be aware that color affects you. And your designs. Because it does.
References for images used in this presentation are available in the speaker notes section.