Initiatives in sports Tata Steel has helped to create an atmosphere conducive to sports promotion and also created champions

who have made the Country proud. In India, Tata Steel pays special attention to the sporting activities for youth at the State and National levels. The Company has begun work for opening Feeder Centres at out-locations and in Greenfield project areas. Plans are in place for opening Excellence Centres in selected sports at various schools, which have the infrastructure. The objective of Tata Football Academy is to nurture and train budding footballers in the most scientific way with the sole purpose of improving the standard of Indian Football and be a nursery for producing outstanding players for the Indian National Team. The Academy not only provides intensive training but also all-round developmental opportunities with facilities for formal education and vocational training. The Fully residential programme includes special features such as boarding and lodging, monthly stipend, playing kits, summer and winter clothing, ceremonial kits, comprehensive medical care, education, a group insurance scheme and other benefits. Tata Archery Academy The main objective of this academy is to help talented youth to realise their full potential and achieve excellence in Archery through sustained scientific training. It is committed to creating value by continually improving Archery Cadets' performance at national and international level. A Four Year Residential Training Programme is offered with wide range of basic and advanced training. Promising cadets are regularly sent overseas for specialised training. While moulding budding talents, emphasis is placed on technical and tactical training to help them achieve better understanding of the sport and its success strategies. Practical lessons are supplemented with theory classes, to provide them with knowledge of Physiology and Psychology. As a result, cadets understand their abilities and achieve greater success at the highest level of the sport. In recent times, several youngsters from Tata Archery Academy won India a Gold Medal in the Asian Archery Championship, reclaiming the title after 17 years.