POST EVENT PRESENTATION

THE TEAM THE MAIN EVENT CONCEPT RESPONSIBILITIES VENUE EVALUATION THE MAIN EVENT PHOTOGRAPHY & VIDEOGRAPHY SALES ANALYSIS & EVALUATION ADVERTISEMENT SOCIAL MEDIA COVERAGE SPONSORS PROFIT & LOSS ANALYSIS THE MAIN EVENT: AN EVALUATION THE BIJOUX EVENT MANAGEMENT TEAM OUR LEGACY

THE TEAM
PROJECT MANAGER PR TEAM MARKETING & DESIGN TEAM

AMMIE DAVIES

MOLLY COAKER & GEMMA HAGAN

NATALIE HOLTON & BETTY CONDIE SPONSORSHIP & SALES TEAM

FINANCE MANAGER & FUNDRAISING

FUNDRAISING

BETH JERMAK

ALICE CARTER

Rachael allcock & caz bennett

THE MAIN EVENT CONCEPT

CASINO & COCKTAIL EVENING
ENTERTAINMENT (FIRE BREATHERS AND STILT WALKERS) CASINO TABLES BLACKJACK AND ROULETTE BALLOON DROP - VERO MODA AND JACK JONES RAFFLE 1. RADLEY BAG 2. 100 JACK & JONES VOUCHERS 3. 100 VERO MODA VOUCHERS 4. 25 NEXT VOUCHERS 5. DESIGNER GIRLS GOODIE BAG 6. MEAL FOR TWO AT REVOLUTION CASINO PRIZES 1. VODKA BOTTLE 2. CRATE OF BEER 3. LOLLIPOP TREE

THE MAIN EVENT: RESPONSIBILITIES

MOLLY & GEMMA (PR) / RACHAEL & CAZ (SALES) FRONT OF HOUSE & STREET PROMOTION BETH (FINANCE) FRONT OF HOUSE TILL BETH & ALICE (FUNDRAISING) ORGANISING BALLOON DROP, RAFFLE & CASINO & WINNER ANNOUCEMENTS/PRIZE ALLOCATIONS BETTY & NATALIE (MARKETING & DESIGN) SELLING RAFFLE TICKETS, ENCOURAGING GUESTS TO THE CASINO AREA & THE DONATION BUCKET AMMIE (PROJECT MANAGER) OVERSEEING WHOLE VENUE, LIASING WITH MANAGEMENT & PROVIDING SUPPORT IN AREAS WHEN NEEDED

VENUE: REVOLUTION BAR

EVALUATING THE CHOICE OF VENUE ADVANTAGES: ATMOSPHERE AND LOCATION APPEALED TO OUR TARGET MARKET KEY LOCATION PASSING TRADE LAYOUT & AMBIENCE FIT WELL WITH EVENT FEATURES
DISADVANTAGES: CAPACITY PERHAPS TOO BIG LACK OF PROMOTION FROM VENUE FALSE PROMISES

EVENT NIGHT: ENTERTAINMENT

THE CASINO

EVENT NIGHT: ENTERTAINMENT

FIREBREATHERS

EVENT NIGHT: ENTERTAINMENT

STILT WALKERS

EVENT NIGHT: ENTERTAINMENT

GRINDING

EVENT NIGHT: GUESTS

EVENT NIGHT: GUESTS

EVENT NIGHT: VIDEO

PROMOTIONAL STRATEGY
THREE WEEK PROMOTIONAL SCHEDULE ALL TEAM MEMBERS GROUPS OF 2-4 TARGET MARKET: STUDENTS & YOUNG PROFESSIONALS STUDENT HALLS, CAMPUSES & BROAD STREET
FURTHER PROMOTION TWIITER & FACEBOOK PRIZE UPDATES & ENTERTAINMENT PROMOTION FROM ENTERTAINMENT THETICKETELLERS & FACEBOOK PAGE EVENT POSTERS IN LOCAL AREA SELLY OAK & CAMPUSES ARTICLE IN 69 MAGAZINE

ADVERTISEMENT
DIGBETH DIGITAL SCREEN

SIGNATURE BIRMINGHAM 25th & 26TH FEBRUARY 5-12pm ROUTE INTO BULLRING, BIRMINGHAM

ADVERTISEMENT
FEATURED ON SCRATCH RADIO:
MONDAY 25TH OF FEB PLAYED THROUGH ALL STUDENT UNIONS LOCATION TIME VENUE CAUSE BCU STUDENTS

SALES EVALUATION
HOW SUCCESSFUL WAS OUR SALES & MARKETING CAMPAIGN?
IN RELATION TO TICKET SALES IT DID NOT APPEAR VERY SUCCESSFUL. HOWEVER, THIS WASN'T A TRUE REFLECTION OF HOW PERSISTENT AND COMMITTED WE ALL WERE TO THE PROMOTION OF THE EVENT.

MOST SUCCESSFUL TECHNIQUE?

DIRECT SALES STRATEGY DETAILING EVENT GROUP INCENTIVES DISCOUNTED TICKETS FOR LARGER GROUPS BROAD STREET - FREE DRINKS VOUCHERS ON NIGHT OF EVENT

SALES ANALYSIS
INITIAL SALES TARGETS:
TICKETSELLERS: 150 OUT OF A POSSIBLE 300. PAPER SALES: 100 OUT OF A POSSIBLE 100.
ACTUAL PAPER TICKET SALES: 32 ACTUAL TICKETSELLERS SALES: 0 PAPER TICKETS VS ON THE DOOR 126 ON THE DOOR FROM BROAD STREET PROMOTION BLISS COMPETITION - 4 ON THE DOOR

SALES PATTERNS:
INDIVDUALS RELUCTANT TO COMMIT TO BUY TARGET MARKET RELUCTANT TO PLAN TOO FAR AHEAD SALES BEGAN TO INCREASE WEEK OF THE EVENT

SOCIAL MEDIA COVERAGE

SOCIAL MEDIA COVERAGE

SOCIAL MEDIA COVERAGE

SPONSORSHIP
RAFFLE & CASINO PRIZES
RAFFLE: 100 JACK JONES VOUCHERS, 100 VERO MODA VOUCHERS, 25 NEXT VOUCHERS, MEAL FOR TWO AT REVOLUTION, RADLEY BAG AND STYLE SEQUEL GOODIE BAG. CASINO: VODKA BOTTLE, LOLLIPOP TREE & CRATES OF BEER

BALLOON DROP
24 VERO MODA GOODIE BAGS 26 JACK & JONES DENIM DOGS

INKIND DONATIONS
ADDITIONAL ENTERTAINMENT TO THE CASINO TABLES & PERFORMERS ATTRACT GUESTS BRAND ASSOCIATION GENERATE MORE REVENUE

VISIT FROM JACK & JONES/VERO MODA COUNTRY MANAGER

ANDREW FARNHAM VISITED ON THE NIGHT UK COUNTRY MANAGER IMPRESSED WITH THE SUCCESS OUR EVENT GAVE AN INTERVIEW WITH TIGERTV GLAD TO ASSOCIATE THE BRANDS WITH OUR CAUSE

SPONSORSHIP
IN-KIND DONATIONS
FASHION SOCIAL
ASOS MARKETPLACE & COW - 3536.26 RRP

MAIN EVENT - 6,598

DJ - 200 TEAM AURA - 890 PRIZE DONATIONS - 1,538 REVOLUTION VENUE HIRE 2,000 REVOLUTION DONATIONS - 410 SIGNATURE SCREEN - 1000

TOTAL INKIND DONATION WORTH 10,134.26

CASH FLOW/PROFIT & LOSS

MAIN EVENT CASH FLOW
REVENUE
Paper Tickets Raffle Casino Door Entry 96 79 107.95 378

REVENUE
FUNDRAISING EVENTS
CAKE SALES - 219.38 SELLING CLOTHES - 194

MAIN EVENT
RAFFLES (BOTH) - 221 CASINO - 107.95 DOOR ENTRY AT MAIN EVENT - 378

GROSS PROFIT OUT

Taxi Car Park Photographer DJ Entertainment Printing Landyards

661

74 9.20 10 24.50 55 23 6.50

GROSS PROFIT - 1120.33

EXPENDITURE
ENTERTAINMENT - 89.50 TRAVEL EXPENSES - 82.20 PRINTING - 43.25

TOTAL COST - 301.01

NET PROFIT (MAIN EVENT ONLY)

459

NET PROFIT - 774.32

REVENUE
WHAT GENERATED THE MOST INCOME? FUNDRAISING
3 CAKE SALES - 219.38 THE FASHION SOCIAL - 194

MAIN EVENT
DOOR ENTRY MAIN EVENT - 378 (126 PEOPLE) RAFFLES AT THE MAIN EVENT AND FASHION SOCIAL - 221 CASINO TABLES - 107.95 PAPER TICKETS- 96 (32 PAPER TICKETS)

PREDICTED VS. ACTUAL

1,000 900 800 700 600 500 400 300 200 100 0 3 CAKE SALES FASHION SOCIAL SELLING OF CLOTHES CASINO TICKET SELLING 300 TICKETS RAFFLES MAIN EVENT

PREDICTED ACTUAL

EVALUATION: ACHIEVING OBJECTIVES

EVALUATING OUR SUCCESS DID WE ACHIEVE OUR OBJECTIVES?
1. TO RAISE AWARENESS & INTEREST, AS WELL AS REVENUE, FOR THE BRITISH HEART FOUNDATION & GRADUATE FASHION WEEK SUCCESSFUL FUNDRAISING EVENTS & MAIN EVENT EXPOSURE FASHION RETAIL MANAGEMENT COURSE TO VERO MODA/JACK & JONES

2. TO ATTRACT THE RIGHT TARGET CONSUMER THEREFORE MAKING CERTAIN OF A SUCCESSFUL EVENT STUDENTS & YOUNG PROFESSIONALS TARGETED BY SALES STRATEGY GUESTS AT EVENT FIT THE TARGETED MARKET

ACHIEVING OBJECTIVES
EVALUATING OUR SUCCESS DID WE ACHIEVE OUR OBJECTIVES? 3. TO SUCCESSFULLY NETWORK AND BUILD NEGOTIATION SKILLS IN PREPARATION FOR GRADUATING GREAT NEGOTIATION SKILLS DEVELOPED DONATIONS & SPONSORS NETWORKING WITH ADVERTISEMENT, ENTERTAINMENT & VENUE BUSINESSES

4. TO BE MEMORABLE BY ENSURING THAT ALL GUESTS & PARTICIPANTS HAVE A GREAT TIME

GOOD COMMENTS FROM MANAGEMENT TEAM AT REVOLUTION & TEAM AURA GUESTS COMMENTS ABOUT DJ & GOODIE BAGS NIGHT ENJOYED BY GUESTS & US!

ACHIEVING OBJECTIVES
FINANCIAL OBJECTIVES
1. TO GENERATE SUBSTANTIAL REVENUE TO SURPASS THE POINT OF BREAK-EVEN AND THEREFORE A PROFIT FOR BOTH THE BRITISH HEART FOUNDATION AND GRADUATE FASHION WEEK BREAK-EVEN POINT 150, PROFIT 774.32 2. TO ENSURE THAT AS MANY RESOURCES ARE OBTAINED FREE OR AS DISCOUNTED AS POSSIBLE SUBSTANTIAL AMOUNT OF DONATIONS FROM SPONSORS MANY FEATURES OF THE EVENT FREE OR HEAVILY DISCOUNTED (EXPENSES ONLY) CONTRIBUTIONS OF ADVERTISING INKIND DONATIONS

ACHIEVING OBJECTIVES
FINANCIAL OBJECTIVES
3. TO MONITOR AND RETAIN GOOD CASH FLOW CONSISTENTLY THROUGH PROJECT ALL FINANCE DECISIONS FINALISED BY FINANCE MANAGER & PROJECT DIRECTOR CASH BUDGETING CAREFULLY WITH COSTS IN MIND CASHFLOW RECORDED FOR BOTH FUNDRAISING & MAIN EVENT CONSTANTLY PROFIT & LOSS REPORT CREATED FOR END OF PROJECT

4. TO GAIN A MONETARY SPONSOR TO HELP FUND TOWARDS OUR MAIN EVENT

UNSUCCESSFUL MANY AVENUES SOUGHT BY SPONSORSHIP TEAM HOWEVER, SEVERAL SPONSORS & CONTRIBUTORS DONATED VARIOUS FEATURES TO THE MAIN EVENT MAKING IT AN OVERALL SUCCESS.

EVENT EVALUATION
OUR SUCCESSES TEAM GAINED VALUABLE NEGOTIATION & NETWORKING SKILLS EVENT NIGHT FEATURES TIMED CORRECTLY & CONDUCTED SMOOTHLY HIGH PROFIT MARGIN LOW COSTS GOOD NEGOTIATING SKILLS GOOD SPONSORS GAINED PUSHED OURSELVES FURTHER CONDUCTED THE FASHION SOCIAL & THE MAIN EVENT REFLECTION MAXIMUM PROMOTION EVENT IS VERY DEPENDENT ON NIGHT RATHER THAN TICKET SALES VENUE FALSE PROMISES WHAT WOULD WE DO NEXT TIME? A BETTER PHOTOGRAPHER TO RECORD THE NIGHT PERHAPS SEEK A CELEBRITY GUEST OR DJ TO INCREASE TICKET SALES

OUR LEGACY
HOW WAS OUR EVENT MEMORABLE?
WE HOSTED AN EVENT THAT WAS DIFFERENT THAN ANY OTHER CLUB NIGHT ON BROAD STREET, WE PROVIDED EXCITING AND ENGAGING ENTERTAINMENT THAT GAVE ATTENDEES SOMETHING TO REMEMBER.

WHAT HAVE WE LEFT BEHIND?

A SUCCESSFUL CHARITY EVENT THAT REVOLUTION WERE EXTREMELY PLEASED WITH AND GUESTS HAD A FUN MEMORABLE TIME.

THE HASHTAG - #WHATMAKESYOURHEARTRACE

THE HASH TAG WAS A WAY OF LINKING OUR EVENT WITH THE BRITISH HEART FOUNDATION. IT WAS ALSO TO GET MORE PEOPLE TALKING ABOUT OUR EVENT. IT WAS A MEMORABLE WAY TO LET PEOPLE KNOW ABOUT OUR EVENT.

TOTAL MONEY RAISED:

774.32!

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