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New type of glasses that can bend, fit your face “Bending Glasses"
- surely not a mass-market best seller soon, but a futuristic outlook of eyewear of the next century – designed in Tokyo
foreign brands?
Japan is …
- world’s 2nd biggest retail market
- the main spot for fashion in Asia
- trendsetting in high-tech/life-style
• Extreme focus on quality and customer service (you will find the biggest claim rate
worldwide in Japan)
• Need to show long term committement to Japan
• Excellent distribution and service network a must
• Some adaption to the Japanese market often required
• Extreme need and request for technical information and documentation
• Close and frequent communication to partner and customers necessary to maintain
well-working long-term relations
• Focus hard on hiring top people (a pool of very talented Japanese are available if
you screen carefully). Use recruiting agencies and headhunters rather than printed
or internet ads
• OK to take a premium price still, although the market is becoming more competitive