Colin Edgley - Advertising Press Release Blog Portfolio - November 2013

PRESS RELEASE & BLOG PORTFOLIO
articles written by Colin Edgley
Table of Contents
Press Releases:
1. 2. 3. 4. 5. 6.
Creative Bube Tube is the Healthy Television Advertising Choice for Nutribar Similasan Selects Creative Bube Tube as the Advertising Remedy of Choice Creative Bube Tube Wins Two Advertising Awards for EGO Performance Campaign Prosperity ONE Launches Second Television Advertising Campaign with Creative Bube Tube Creative Bube Tube creates targeted TV commercial for Academy of Design Surfs Up!: Creative Bube Tube Launches 6th Location in Carlsbad, California
BLOGS:
7. TV Advertising in Canada and its Benets 8. Why Brands are Pairing Social Media with TV Advertising 9. Which Social Media Platforms Should I Use to Reach My Customers?
articles by Colin Edgley | Copyright 2013 | Contact 647 . 835 . 5327 | fedorafilmvideo@gmail.com
PRESS RELEASES
~1~
Creative Bube Tube is the Healthy Television Advertising Choice for Nutribar
Any nutritionist will tell you that eating a well-balanced diet is important; it gives you the energy to get through your day, and enables you to think clearly and achieve your personal goals. In todays world, however, eating right while still maintaining or achieving the gure of your dreams isnt always easy when youre on the go. To help, Nutribar!provides nutritious and delicious food products for!achieving and maintaining a healthy body weight. Their meal replacement bars are backed by decades of nutritionist research and product development, and are clinically tested to satisfy hunger for hours. In a market saturated with quick-x energy bars,!Nutribar realized their top priority was to differentiate their bars as an effective meal replacement. Brand recognition can be a primary decision inuencer when it comes to the retail consumer experience, and companies often invest a lot to build brand familiarity and help boost product sales. In the search for a!top advertising agency, Nutribars marketing team had read about!Creative Bube Tubes television expertise and was impressed by the agencys unique approach. Creative Bube Tube!has made a science out of the power of simple but effective television advertising. In fact, its often true that cost-efcient commercial productions can help build a stronger brand than those made on a huge budget. By creating!top quality advertising while keeping costs down the agency has
empowered many of their clients to invest more in their television media buy and receive an impressive return on investment. Realizing the power of this strategy, it wasnt long before Nutribar and Creative Bube Tube were working together on an elegant campaign to boost Nutribars brand prole. Were very excited to be working with Nutribar, states Jenny Munford, agency founder, CEO and CCO of Creative Bube Tube. From our past work with the health and beauty industry we know a lot about the issues women face when struggling to manage their weight. Thanks to the numerous weight loss testimonials weve done for some of our most prominent clients, we really know how to connect with this demographic and speak to whats important to them. The concept for Nutribars campaign was simple, yet powerfully effective. By dramatizing a woman in her mid-thirties having hunger pains while the voice of her stomach taunts her, the commercial conjures up strong feelings that one normally encounters when trying to resist food cravings. Once the pain point is set, Nutribar is presented as the saving solution. As most of the dialogue comes from the womans stomach, the!commercial!was lmed without any on-screen speaking roles; this makes it easy to translate for French Canadian markets as well. Both!Stella Pharmaceutical!(the makers of Nutribar) and Creative Bube Tube are optimistic for a great consumer response to the commercial campaign set to launch this June. With representation from east to west in both the United States and Canada, Creative Bube Tube is a!television and social media agency!serving medium to large sized clients from across the globe in health and lifestyle, pharmaceutical, sports, food and beverage, automotive, and other industries. From creative ideation to results, they have produced over four hundred television campaigns since opening in 2006. To learn more about the power of TV advertising and how Creative Bube Tube can help your business grow, email jenny@creativebubetube.com or call 1-855-282-3882 today.
~2~
Similasan Selects Creative Bube Tube as the Advertising Remedy of Choice

In North America when you have a cold, they say Bless You!, in Germany, its Gesundheit! and in Switzerland, they could say Similasan! The multi-remedy cold and allergy relief brand may seem hard to pronounce at rst, but the name Similasan has been known on homeopathy and drug store shelves in North America for years. Originating in Switzerland over thirty years ago, the brands line of products include safe and natural remedies for everything from eyes, ears, nose and throat irritations, to anxiety and sleeplessness. Over nine million people suffer from allergy symptoms in Canada alone and environmental changes are lengthening the season. In addition, the winters can be harsh, and strolling through the pharmacy to nd a cure for cold symptoms is an experience almost everyone can relate to. In such a climate, cold and allergy remedy brands can gain new customers and increase awareness; but with so many stuffy ears, how does a unique sounding, European name like Similasan get heard? The answer is to be seen and heard, and nothing does this better for companies than television. Similasan selected Creative Bube Tube as the agency of choice; their expertise in the natureceutical market was clear after launching an impressive and successful television campaign for Cold-FX in 2012. As Similasan was keen on appealing to a health conscious family market, Creative Bube Tubes advertising experts realized that the best television commercial would be popular with moms and children alike. Opting for soft-coloured animation, highlighting mothers reaching into the medicine cabinet for the cure to multiple
child ailments, the agency had clearly come up with an advertising remedy for success! The animation proved uniquely heart-warming, eye-catching, and welltargeted to Similasans target customers. The commercial is broadcasting across Canada this January and February and is set to run again this Fall.
~3~
Creative Bube Tube Wins Two Advertising Awards for EGO Performance Campaign
When it comes to being a pro star athlete, you need to be at the top of your game; to become the best, you have to work harder and with more focus than anyone else. Achieving this optimal performance, in any sport requires functional training, hard work, and perspiration. Thats why elite and aspiring elite athletes rely on EGO Performance Training. Ego Performances scientically-driven, one-on-one coaching programs use customization to account for each athletes unique body type, helping them rise to their top performance capability in their sport of choice. Since!EGO Performances founding philosophy is based on careful planning and hard work, its no wonder they applied the same principles when it came to their advertising strategy. Top agency Creative Bube Tube mirrored these values with their scientically grounded advertising methodology and superior quality commercial portfolio. When approached by the elite training company to build one of their most ambitious, heavy-hitting commercial campaigns to date, the agency responded to the challenge with knock-out delivery and results! Their hard work has since paid off for both companies: its one of Creative Bube Tubes most impressive multi-spot campaigns to date and the awards are rolling in, so far including a Telly Award and a Platinum Ava Award.
The decision to approach Creative Bube Tube was obvious for owner Chris Munford, the founder of EGO Performance Training. Drawn to Creative Bube Tube for their results focused creative, Chris knew he had picked a winning agency that would completely understand his own companys methodology. I looked at Creative Bube Tube and realized that this is an agency that truly understands what Ego Performance is all about. A well-crafted advertising campaign is just like a well-trained athlete; the entire structure is designed for efciency, uid movement, and maximum results. The commercial turned out better than I could have possibly imagined; Im seeing a great response in the quality and consistency of the leads generated from this campaign.
~4~
Prosperity ONE Launches Second Television Advertising Campaign with Creative Bube Tube
In todays challenging economy, being able to rely on a nancial agency that represents your interests becomes exceedingly important in the quest to achieve your nancial goals; but the search for a bank you can trust can often be a daunting task. National banks have a tendency to protect their own interests as global economic pressures rise and they often lose sight of the need to represent their clients as a rst priority. Prosperity ONE is a member-owned credit union that invests in the nancial success of their clients over the long term. They stand apart from traditional banks, which rely more on generating larger volumes of clients than they do in investing in the success of a small community of members. Whether its banking, borrowing,
insuring or investing, Prosperity ONE credit union keeps the best interests of its individual members in mind, and makes offering personalized nancial attention a top priority. In contrast, to compensate for any client relationship deciencies, national banks often have big budgets to dedicate to mass media advertising; this helps strengthen their image and form a perceived personal connection with their clients. For local credit unions like Prosperity ONE, when standing head-to-head against a national bank in the advertising arena, that same reliance on personal, one-on-one relationship building can leave their branding and limited location restrictions at a competitive disadvantage. To hold their own, Prosperity ONE realized the need to increase their mass media presence. When they rst approached top advertising agency Creative Bube Tube in 2012, they were convinced that an impactful, yet affordable TV commercial could help Prosperity ONE stand out from their competitors. Creative Bube Tube was the perfect agency for the job; theyre aware of the challenges faced by smaller niche businesses because building them up is how the agency got its start. The challenge was to highlight the credit unions key differentiators while maximizing the effectiveness of their limited budget. The resulting television campaign was so successful that Prosperity ONE recently engaged Creative Bube Tube to create a second commercial, incorporating a limited time contest offering to drive client leads. By presenting a competition to win a ve hundred dollar GIC, Creative Bube Tube injected this second campaign with a new key element, which is increasing inquiries into the credit unions services. Contesting is a key component in the next generation of successful television advertising states Jenny Munford, Agency founder, CEO and CCO. With more people watching television using a second device like an iPad or smart phone, the TV advertising response rates measured in website visits has skyrocketed. Harnessing this increased trafc with the power of a contest is the perfect way to
turn these new website visitors into leads, which can then be marketed on an ongoing basis and even contacted with special offers. Strategically its a big win, and only one of the many ways that Creative Bube Tube is helping to revolutionize the television advertising industry with best practices that can help both small players and big players alike. Its so affordable; almost any business can afford TV paired with social media, and both of these elements working in partnership can achieve results that neither could even hope to aspire to on their own. states Mrs. Munford. Prosperity ONEs TV commercial is presently airing on Rogers TV listings in Milton, Hamilton, Oakville, Burlington and is advertised online on the Weather Network. The contest ends May 26, 2013.
~5~
Creative Bube Tube creates targeted TV commercial for Academy of Design

Are you creative, passionate and dream of coming up with new visual ideas and designs for a living? From the homes and cities we live in, to the clothing we wear, top quality design is everywhere around us. We all have some sense of how to adapt ideas we nd in our surroundings into our lives, but professional designers need extensive training in order to master their craft, or their efforts can fall at when trying to come up with new and engaging layouts. Untrained amateurs often have a hard time understanding the tried and true principles that facilitate great design work. As a
result, many untrained creative individuals know what they like, but they dont know why. For more than two decades the Academy of Design has been helping students from all over the world to develop into skillful artists and entrepreneurs while making valuable peer and industry connections. Aspiring fashion designers can turn their passion into a career in just eighteen months by enrolling in the Academy of Designs top quality programs, and interior design courses are available either online, in class or as a combination of the two. With such effective programs available, the Academy of Design recognized that a well-targeted, compelling television commercial could help drive youth awareness and encourage the most promising individuals to apply to their design programs. Aware that the commercial needed to be visually dynamic in order to win over the creative innovators of tomorrow, the Academy of Design turned to Creative Bube Tube, a top advertising agency. The key to good design is often knowing where to start. states Jenny Munford, founder, CEO and CCO of Creative Bube Tube. Aspiring designers obviously have a critical eye for visual aesthetics, so the commercial needed to look good; but effective advertising also needs to speak to the personal motives that encourage your target audience to act. We had to ask on a deeper level why people get into the eld of design, and understand their anticipated challenges when trying to break into their industry. Creative Bube Tube realized that an individuals internal creative drive is a primary motivator that attracts them to enter the design eld. To harness that desire, the new commercial starts by presenting the companys slogan Whats your passion? as a question directed toward the viewer. The commercial then shows interview footage of graduates as they describe the positive impact the Academy of Designs practical education has made on their lives. The nal result is a candid and relatable commercial with a strong call to action that is sure to gain credibility in the minds
of aspiring designers. The Academy of Design at RCC Institute of Technology features small class sizes, hands-on learning, individual attention and a dedicated faculty of accomplished professionals who bring real-world insight. The schools programs offer a fast track for students in Fashion Design, Fashion Marketing & Merchandising, Interior Design, Interior Decorating and other courses. The Academy of Designs new commercial will be airing across Canada this June on Fashion Television, E!, Twist TV, HGTV, and various other stations.
~6~
Surfs Up!: Creative Bube Tube launches 6th location in Carlsbad, California
If you want to play big, go where the big guys play: thats part of Creative Bube Tubes dynamic game plan for 2013. As one of the fastest growing advertising agencies with a sole focus on TV and social media, Creative Bube Tube has been redening advertising from the ground up since its inception in 2006. The team is set to open a sixth ofce in Carlsbad, California this March. The new location will provide clients with creative ideation, commercial production, communication and social media. The choice of location couldnt be better. Carlsbad is a beautiful and creatively inspiring city the perfect location for any agency founded on top notch ideation and brainstorming. states Jenny Munford, agency founder and CEO. Whats
more: thanks to its sunny, west coast location, the weather is fantastic; and what could be better for year-round, outdoor commercial lming? But theres more to it than an inspiring work environment; among the palm trees and fresh, warm ocean air, Carlsbad also has strong strategic benets for any top TV agency looking to catch its next big wave. It sits in the center of economic development and untapped industries - directly between two key locations, which will be key to CBTs growth strategy over the next three years: Los Angeles, just 87 miles (140 km) north, is a world center of business, international trade, and most importantly, entertainment, media, sports and technology. As the second largest city in North America, it was ranked the third richest city and fth most inuential city in the world. San Diego, just 35 miles (56 km) south, is a leader in pharmaceutical research, wireless business and start-ups for medical devices and diagnostics. The pair couldnt be more perfect. Were looking to forward to creating at least twenty-ve new career positions in Carlsbad in 2013. states Ms. Munford. With an already impressive roster of clients like Slimband, Cold-FX and NingHong Tea, Creative Bube Tube is well situated to connect the health and beauty, tness and pharma industries with their target customers through the power of TV. With representation from east to west in both the United States and Canada, Creative Bube Tube is a television and social media agency serving medium to large clients from across the globe in sports, pharmaceutical, health & lifestyle, food and beverage, automotive and many other industries. From creative ideation to results, Creative Bube Tube has produced over four hundred television campaigns since opening in 2006. To learn more about the power of TV advertising and how Creative Bube Tube can help your business grow, visit www.creativebubetube.com or call 1-855-282-3882 today.
BLOGS
~7~
Television Advertising in Canada and its Benets

Hey Canada, have you ever wondered whats the best way of reaching out quickly to a large audience of people to drive sales or brand awareness for your company? Television advertising is historically proven to be more powerful than any other form of advertising out there, but a lot of Canadian businesses still dont understand how they can best harness the power of TV to build their brand, increase web activity, and ultimately boost sales for their company. International brands like Coca-Cola or Nike have traditionally used TV to stand out and create a globally unied presence in which they seem to tower over the competition in terms of brand recognition; this in turn boosts their sales across the board. With a retail distribution network like these brands have, many Canadian business owners assume that TV is a model of advertising reserved for these legendary corporate giants. After all, Coca-Cola is available at nearly every grocery and convenience store and can be purchased quite easily in countries across the globe; but what you need to remember is that even giants started small. These Titans of consumer culture want you to believe that small, regional businesses could not benet well enough to make advertising on television nancially protable. Surely we cant play in that arena, or well get squashed. Isnt that right?
Here are a few facts about TV that multinational corporations dont want Canadian advertisers to know:
In Canada, TV can be purchased either nationally, regionally or even locally. Television is good for more than just selling consumer product goods. Besides consumer products, anything from dental ofces to nancial services to retirement communities can be advertised very effectively using TV advertising, and often these see a very good return on investment. TV is affordable when compared to other forms of advertising. Newspaper, radio or magazine advertisements can range in the tens of thousands of dollars, yet often are not as effective for many businesses. TV on the other hand can affordably generate millions of impressions, and has the capacity to leave a memorable emotional impact that resonates in the mind of your consumer.!! Youre not the only one who thinks that being on TV makes you a top player. Were not suggesting that you!spend beyond your businesss capacity to recover ROI, but we are saying that theres a powerful benet to be gained from dedicating a strong percentage of your budget toward proven, effective advertising. TV works BETTER when paired with social media. Welcome to the era of Social TV! For all Canadian businesses, no matter what your current advertising plan looks like, television is an option well worth your serious consideration. The evidence has repeatedly shown that well executed television advertising helps build brand awareness, posterity and sales, which can foster signicant growth for your organization. To see some of our quality TV Commercials, go to http:// creativebubetube.com/small-business/
~8~
Why Brands are Pairing Social Media with TV Advertising

Social media has been getting more and more attention in the advertising world in recent years, and deservingly so. Not since the beginning of the Internet have we been faced with such a revolution in the way people explore and share their ideas, values, interests, and personal stories. Almost ten years after the advent of Facebook, the social media industry continues to grow like wildre because of its potential as an integrated platform to drive sales; what marketers knew ve years ago about the mediums potential was just the tip of the iceberg, and since then, that iceberg has grown to become a glacier! New social media platforms like Pinterest, Google+ and Instagram continue to pop up and raise the stakes even higher. Companies once feared that the rise of the Internet would result in the fall of television, but time has proven that the second screen has actually elevated television audience engagement. Thanks to devices like smartphones and tablets, top brands are now pairing their social media campaigns with TV advertising! In order to advertise effectively with social media, you need to understand all of these social platforms, and realize that every demographic engages with them differently. Have you ever heard the phrase Men are from Mars, Women are from Venus? Studies show that men like to interact on Google+ and LinkedIn while women generally prefer Facebook and Pinterest. This is something you might want to keep in mind when trying to connect with your target audience of potential customers.
If youre still asking yourself why you should advertise on social media, here are a few reasons why social media advertising might be right for your business:
Generate repeat business opportunities "

" More than any form of advertising out there, once engaged, social media is the best way to form an on-going relationship with your customers.
Strengthen the brand bond "

" " Since branding is, in essence, a relationship with customers, having your brand on social media is a way to connect with your customer one-on-one to create memorable experiences.
Social media is a viral medium "

" " Its based around community networks. Friend referrals are the most effective form of advertising, so being promoted through friend networks can do a lot to help you gain new customers and promote your brand.
Better targeting "

" " People reveal a lot about themselves on social media platforms and generating social media campaigns allows you to target your demographic with a near laser focus.
You can learn a lot about your customers "

" " People discuss their interests, needs and values on social media and you can actually learn things about your customers that you wouldnt be able to learn through traditional media.
You can track engagement easily "

" " Unlike other forms of advertising, you can see whos engaging your brand in real-time. Depending on your social media platform, its possible to track numbers based on their brand engagement activity.
Social media can be paired with TV advertising "

" " " Nielsen recently reported that 41 percent of tablet owners and 38 percent of smartphone owners use their device daily while in front of their TV screen, proving that TV can create a powerful mass media push to help integrate new followers into your social media community.
So why wait until your competition gets the upper hand? Tap into the power of social media paired with TV advertising before your competitors do! Feel free to contact us to learn more about our Social TV integrated campaigns.
~9~
Which Social Media Platforms Should I Use to Reach My Customers?

Social media can be a powerful tool for advertising your business and reaching out to your customers. Every day, the audiences for social platforms like Twitter, LinkedIn, Facebook, Instagram and Pinterest are growing, and businesses are starting to see real value in connecting with their target demographic through these non-traditional methods. But with all these platforms to choose from, you may nd yourself asking the question: How do I know which social media platforms work
best for my business? According to recent Nielsen studies, men prefer LinkedIn and Google+, and women prefer Pinterest and Facebook. When developing any advertising strategy, nding the magic bullet that works best for your company requires an understanding of what makes each medium unique. Different social media platforms are used in different ways, and some may work better for your unique business to engage your customers than others. It also helps to understand which demographic groups prefer which platforms. For example, if you sell your products primarily to other businesses, you might want to consider that LinkedIn is designed as a business networking platform. Platforms like Facebook, on the other hand, are more about personal relationships, and they allow you to target your ads to individuals based on their specic niche interests. Pinterest on another level is all about sharing images, whether theyre graphs, drawings or photographs. This can be very handy for showcasing and building an online buzz around your merchandise. Lets look at some of the hard data that you should evaluate when trying to pair up your advertising strategy with your target customers (Pew Internet survey, U.S., December 2012): Two-thirds (67%) of online adults surveyed use Facebook. Facebook is used by both men and women, skewing slightly toward women. It is by far the most popular social media platform on the Internet across all age groups. Twitter is used by 16% of Internet users, most often by 18-29 year olds, and is used pretty evenly between men and women, skewing slightly toward men. Pinterest is used by 15% of Internet users. It is used by women signicantly more than by men.! Pinterest is used mostly by individuals aged 18-49 and is
interestingly slightly more popular in rural areas than cities. 13% of Internet users use Instagram. It is used by women more often than men, and is most popular with 18-29 year olds. When choosing the best social media platform for your business nothing works better than experience, but taking a statistical approach can be a great starting point. Working with an advertising agency can greatly benet your campaign, and ensure youre leveraging the best of these technologies properly. When pairing your social media campaign with TV, a strong awareness of the best platform can make or break the success of your campaign, and the secret formula can work wonders for your business. To learn more, feel free to contact us and wed be glad to share how we can help you get the most from your social media and television initiatives.

Colin Edgley - Advertising Press Release Blog Portfolio - November 2013

Încărcat de

Informații document

Titlu original

Drepturi de autor

Formate disponibile

Partajați acest document

Partajați sau inserați document

Opțiuni de partajare

Vi se pare util acest document?

Este necorespunzător acest conținut?

Drepturi de autor:

Formate disponibile

Colin Edgley - Advertising Press Release Blog Portfolio - November 2013

Încărcat de

Drepturi de autor:

Formate disponibile

PRESS RELEASE & BLOG PORTFOLIO

articles written by Colin Edgley

Similasan Selects Creative Bube Tube as the Advertising Remedy of Choice

Creative Bube Tube creates targeted TV commercial for Academy of Design

Television Advertising in Canada and its Benets

Why Brands are Pairing Social Media with TV Advertising

Generate repeat business opportunities "

Strengthen the brand bond "

Social media is a viral medium "

Better targeting "

You can learn a lot about your customers "

You can track engagement easily "

Social media can be paired with TV advertising "

Which Social Media Platforms Should I Use to Reach My Customers?

S-ar putea să vă placă și