9 Topics We eks 3 Course Introduction and Orientation

Minimum Computer Lab and Textbook Assignments

2- Warm-up Worksheets 2- Class Assignments 2- Group Assignments UNIT 1: Understand career planning, marketing, product management, selling, 1- Study Guides promotion, and customer relations for the sport and event industries. 2- Quizzes Concepts: marketing career choices, economics, product mix strategies, acquiring 5- Class Assignments product knowledge, business image, sales-promotion activities, conflict resolution, and 5- Group Assignments sales process. 4- Warm-up Worksheets 1- Theory Test 1- Application Project 1- Progress Report Unit 2: Understand operations and marketing-information management for the 1- Study Guides sport and event industries. 1- Quizzes Concepts: organizational skills, project-management skills, marketing-information 4- Class Assignments management, data-collection methods, secondary marketing data, and evaluate research 4- Group Assignments 3- Warm-up Worksheets 1- Theory Test 1- Application Project 1- Midterm Exam 1- Study Guides 1- Quizzes 4- Class Assignments 4- Group Assignments 3- Warm-up Worksheets 1- Theory Test 1- Application Project 1- Progress Report 1- Study Guides 2- Quizzes 5- Class Assignments 4- Group Assignments 4- Warm-up Worksheets 1- Theory Test 1- Application Project 2- Warm-up Worksheets 2- Class Assignments 1- Final Exam

UNIT 3: Understand marketing planning and promotion for the sport and event industries. Concepts: target markets, promotional channels, advertisements components, direct marketing, marketing communications, building a brand, and media planning & placement

UNIT 4: Understand selling, promotion, product/service management and pricing for the sport and event industries. Concepts: EMPLOY- sales processes & techniques, sales promotion activities, publicity, positioning business image, pricing, pre-sales activities, and customer relations

Final Review and Finals