ABOUT THE BOOK

About the Book: Strategic Management and Business Policy

The book of Strategic Management and Business Policy is primarily intended to serve as a text for students of management and faculty member. It is designed to cover basic fundamentals of strategic management. This book primarily serves as a text for management students of UP State Universities. Strategic Management and Business Policy is concerned with understanding the causes and forces that explain performance differences between organisations. The purpose of the book is to cover effectively what every student of management needs to know about crafting and executing business strategies both theoretically and in terms of their practical applications. In addition to the useful sources of information related to strategic management a variety of tools such as tables figures and index are used to provide more adapting view to students and make the sub!ect easier for them.