Management of Change and Innovation

Course Code: 507

V Semester, MBA (IB/IBF/GLSCM) 2012-14 Instructor: Dr. T. Vasudha

I o!"t#o s Product, Process, Position or Paradigm Radical or Incremental

Innovation

A dynamic rocess !ocus on creation"im lementation of ne# products or processes; In positioning of the product or a com lete paradigm shift. $hould %e resulting in im roved efficiency, effectiveness, &uality or social im acts. $trengthens an organi'atin(s a%ility to survive and thrive. Proactive than reactive)

(Source: www.humanitarianinnovation.org/innovation/)

Innovation Process * !ive +ey elements

All elements may not %e resetnt in many innovations,

Innovation

Product Process Position Paradigm

Product Innovation

Innovation in roduct -good"service. organi'ation offers Most commonly understood form of Innovation Introduces or im roves a roduct"service * Change is offered to the users.

Process Innovation

Innovation in the #ays of creation and delivery of roducts $ame roduct %ut roduced"delivered in a ne# #ay /hat can %e the value addition to the customer)

Position Innovation

Innovation in the ositioning of the esta%lished roduct or rocess Perce tion Chage in ho# a s ecific roduct or rocess is erceived sym%olically and ho# it is used.

Paradigm Innovation

Innovation in the thought rocess that sha es the functioning of the organi'ation. Defines or redefines the generally acce ted ers ectivs 0 1f an organi'ation or entire sector.

Innovation * Degree of 2ovelty

Incremental to Radical 0 T#o e3tremes

Exploring Innovation Space of an Organization - 4 !" approach

Source: #$%%& 'oe (i))* 'ohn +e""ant* ,eith avitt www.wile-europe.com/college/ti))

Innovation * 4asic 5lements

Clarifying the $ituation 6enerating Ideas Develo ing $olutions Im lementing Plans

Co !ers#o r"t#o - $000 to 1

C" o e %e tr"# ed to %e #

o!"t#!e&

The 7nlearning Process,,,,,,,,,

I was once educated .....

..It took me years to get over it!!

The only thing that interferes with my learning is my education.