INQUIRING AND ANALYSIS

VivianChen10.5

INQUIRINGANDANALYSIS InquiringandAnalyzing 1.Explainandjustifytheneedforasolutionforaspecifiedclient/enduser. 2.Identifyandprioritisetheresearchneededtodevelopasolutiontotheproblem 3.Analysearangeofexistingproductsthatinspireasolutiontotheproblem. 4.Summarisetheanalysisofthefindingsfromarangeofsourcesrelatedtothe developmentofapossiblesolution,citedappropriately. 4A.Learnaboutthepersonyouarepromoting(conductasurveyifpossible) 4B.Learnaboutyourtargetgroup(conductasurveyifpossible) 4C.Learnhowtousethecomputersoftwareyouwillneedtomakeyourproduct Workscited

Inquiring and Analyzing

1. Explain and justify the need for a solution for a specified client/end user.
Thechallengethathasbeensetistomakeanadvertisementthatpresentsamemberof theISDcommunitysothattheirnotablequalitiescanbebetterknown.Thiswillbeachievedby researchingandpresentingtheirinterests,background,skillsandcharacteristics.Thereason whywearedoingthisissothecommunitycanlearnmoreaboutsignificantpeopleamongst themselvesandhowpeoplearehelpingmakethecommunityabetterplace. Ihavechosentoadvertiseaclassmate,Chrysante,becauseofherexperienceinthe schoolcommunity,andmostlyherinvolvement.Shehasattendedthisschoolfor11yearsand fewpeopleknowthisplacebetterthanher.Fromher11yearsatthisschool,shehasdone almostalloftheAfterSchoolActivitiesandknowstheprogramandschoolstructurethoroughly. Now,sheisstillinvolvedinavarietyofextracurricularactivitiessuchas:volleyball,piano, InternationalHonorSocietyandmore.Sheshowcasesabalancedlifestyle,alongwiththeother IBlearnerprofiles. Mytargetaudiencewillbethe10thgradersatISDbecausethatiswheretheimpactwill bethegreatestandthisadvertisementwillbethemosteffective.Mypeersandteachersalikewill benefitfromknowingthereissucharounded,kindandinterestingstudentintheirschool. Raisingawarenessforkeyfiguresinthecommunitywillcauseeveryonetoappreciateeach otherandencourageeveryonetointeractwitheachothermore. Lastly,myresponsetothechallengewillsolvetheneedforareliable,trustworthy,and informedstudenttobeknownthroughoutthewholegrade.Newstudentsin10thgradecan approachChrysantewiththeirquestionsandinquiriesabouttheschoolorhowtogetinvolvedin activities.Manynewstudentsthatcomethroughouttheyearcandependonhertogivethemthe bestadviceregardingISDandhowtogetinvolvedinsports,musicorschoolclubs.Similarly, adultscanapproachherwithmoreopportunitiesforhertotakeon.

2. Identify and prioritise the research needed to develop a solution to the problem
Iplantoresearchavarietyofthingstoensurethatmyadvertisementreachesitsfull potential.IwanttogettoknowthepersonthatIamcreatingmyadfor.Inthiscase,Iamalready veryinformedaboutChrysante.However,therearemanythingsthatarerelevanttothetopicof herhelpingtheschoolcommunitythatImaynotknowyet.Ineedtocreateaquestionnaireto interviewChrysantewithsoIcanusethoseresponsesinthevideo.Iwanttogetherfeedback ontheschoolcommunitycurrentlyandwhatshecandotoimproveit. Moreover,Iwanttolearnmoreaboutmytargetgroup.Inthiscase,theenduserisISD 10thgrade.Tobetterunderstandthisgroup,Iwillconductamasssurveyandsendittopeople sotheycanrespondeasily.Thesurveywillincludequestionsabouthowlongpeoplehavebeen atISD,whattheythinkshouldbeimprovedaboutthestudentbody,howtheywishtoseea studenttakeactionfortheseproblems,andsoon. Anothermainpointofresearchwillbegettingtoknowhowadvertisingtakefulladvantage

oftheirresourcestocreateashort,buteffectiveTVad.Iplantoresearchhowmarketersfitallof thedesiredinformationintolessthanaminutesotheviewerdoesnotloseinterest.Todothis,I willuseonlinesearchingfortipsonhowtostructuretheadandwhattofilm.Furthermore,Iwill lookatsomeofthemostsuccessfulTVadsthathavebeendoneandnoteifIseeany similaritiesoraspectsIshouldtakeintoaccount. NotonlydoIneedgoodstrategiesandenrichinginformationaboutthistopic,Iwillneedto learnasetoftoolsandtechnicalskillstoexecutethefinalproduct.Forexample,Iwillresearch intotheoptimalcameratorecordwithanditsfeatures.Iwillalsofindoutwhatthemostfitting editingprogramisforthisproject.Finally,Iwillneedtodecideonaplatformtoposttheadonso thatitismostaccessibleandeffective(e.g.YouTube,Vimeo,etc.) Hereisalistofmainpointsthatneedtoberesearchedintermsofimportance/preference: 1. Marketing,howTVadsaremostpopularlystructured. 2. Findoutwhattypesofadvertmygradegrouplikesthemost 3. Gettingtoknowtheperson(Chrysante),theirstrengths,whattheycanprovidetothe targetgroup. 4. Gettingtoknowthetargetgroup(10thgrade),identifyingtheirneeds,andthoughts. 5. ResearchhowtouseAdobePremiere 6. Advertisingtechniquesmostfittingforthistypeofad. 7. ResearchhowtouseAdobeAfterEffectsCS6 8. Howtofitalltheinformationintoalimitedtimeperiod.

3. Analyse a range of existing products that inspire a solution to the problem.

Criticallyanalysearangeofproductsthataresimilartowhatyouintendtomakereferringtothingslike layout,color,easeofuse.Whatarethesimilaritiesanddifferences?Howdotheseproductsinspirethe targetuserstousethem?Pleaseincludescreenshotsofthesitesyouanalyse

DeterminationObamaforAmericaTVAd DeterminationObamaforAmericaTVAd.Perf. BarackObama.YouTube.YouTube,23Oct. 2012.Web.04Sept.2013.

<http://www.youtube.com/watch?v=uONGtgxHjYk>. ThisTVadisacampaignforpresidentObamaandhiscampaign.Itshowswhathehasdonein thelastfewyearstoimproveAmerica.Italsoshowshisconcreteplanofthingsheplanstodoto rebuildAmerica.Thisisagood exampleofusingapersons strengthsandstatisticsto convincethetargetgrouptodo something.Thecolorsareall

verywarmandinvitingtocreateafeelingofeasebetweentheviewerandtheperson.Having himdirectlytalktothecameramakesthevideorelatable.Inthiscase,itinspirespeopletovote forhimbasedontheevidencehehaspresentedabouthimselfandhispreviouswork. NikeRiseandShinecommercialFindYourGreatness "Nike'RiseandShine'CommercialFindYourGreatness."YouTube.YouTube,27Apr.2013. Web.04Sept.2013.<http://www.youtube.com/watch?v=YyYV0TBY3rU>. ThisinspirationalvideobyNikeisagreatexampleofconveyingapowerfulandconvincingthe targetgrouptodosomething.Thisadincludesavarietyofshotsofpeopleworkinghard, achievingresultsanddoingsomethingtoachievetheirfullpotential.Nikedoesareallygoodjob ofusingthevoiceovertoconveyemotionandinspirepeopletogetupandgetmoving.The colorsareallcoolanddarkuntilthemiddleofthevideowhenthetonechangesandthemusic changes.Thecolorsthenturnlighterandwarmerandthemoodchangesinthevideoaswell. Peoplemyagesometimesneedinspirationtogettowork,sothisisaveryrelevantcommercial. DoritosGoat4 SaleSuper Bowl2013 Commercial

"DoritosGoat4 SaleSuperBowl 2013Commercial." YouTube. YouTube,26Jan. 2013.Web.05 Sept.2013.

<http://www.youtube.com/watch?v=HY4L1ihRkaY>.
Thiscommercialreallycatchestheattentionofthetargetaudiencebyusinghumor.Thismay notbetoosimilartothestyleofadthatIwanttomakeaboutChrysante.However,thisadisvery popularamongsttheyoungerpopulation.Iknowthatmytargetaudiencewouldalsoenjoyusing

4. Summarise the analysis of the findings from a range of sources related to the development of a possible solution, cited appropriately.
4A. Learn about the person you are promoting (conduct a survey if possible)
ThepersonthatIampromoting,Chrysantehasvariousinterestingcharacteristics.After interviewingher,Ifoundoutthat: Shehasbeenplayingpianofromaveryyoungage Shehasbeenplayingvolleyballfor4yearsnow

ShehasdonealmostalloftheASAactivitiestherearetooffer SheisamemberofInternationalHonorSociety ShehassoldchristmascardsattheUNICEFboothsduringtheholidays Inschool,sheisveryactiveandhasconsistentlyreachedthePrincipalshonorroll Herpersonality: Sheisverymotivatedtodowellandsucceedinwhatevershedoes Herdeterminationpairedwithherhardworkingattitudeareconstantlypushinghertodobetter ineverythingshedoes Shegoesoutofherwaytohelppeoplewhenshecan Sheskindandthoughtfulandalwayshasthemostpracticaladvicewhenyouhaveproblems Lifeoutsideofschool: Shesapeoplepersonandgetsalongwithalmosteveryone Shealwaystriestomakesomefreetimedespitetheheavyworkloadthatissometimes present Shetriestoliveabalancedlifestyle,ex:exerciseontheweekends,practicingpiano, homework,goingoutwithfriends Shehelpsaroundthehouse,especiallywithchoresthatsomeparentsusuallydo

4B. Learn about your target group (conduct a survey if possible)

IcreatedtwosurveystolearnaboutChrysante,whoIammakingtheadvertisementforandsent themtograde10.Fromthesetwosurveys,Ilearnedalotaboutwhatmyadshouldtrytocover andhowIshouldcreateitsothatitisbettersuitedtothetargetgroupsinterests.Basedonthe majorityofresponsesinthefirstsurvey,Icanconcludethatmyadvertshouldbe: Upbeat/cheerfulbecause58%ofpeoplechosethis.Thisshowsmethatourgradelevel generallyprefersadvertisementsthatleavethemwithapositivemessageorimpression,rather thananegativeone. Under1minute/12atmost,assupportedbyanequalamountofpeople(47%+47%).Thisis agoodtargetlengthbecauseitkeepstheadvertisementshortandconciseandtothepoint.This isaveryrealisticportrayalofhowlongsuccessfuladvertisementsare.Peopledontliketospend timeonthesebecausetheycanloseinterest. Incolor.Thiswonbyamajority,74%ofpeople.Clearly,colorschemeandtoneofthevideolink becauseitsetstheatmospheretobehappier. Havepopandinstrumentalmusic.Thiswasatiebetweenthetwooptions.Thismakessense becausenotallpopmusicappealstoeveryoneandinstrumentalcansometimesbemore effective.However,therearepeoplewholikepopmusic,whowishtoseeitincludedaswell.I willtrytofindinstrumentalsofpopsongsoramixofbothiftheadvertisementlengthallowsit. Besetinsideandoutside.68%ofpeoplechosethisandIagreethatthiswillhelpmakethe advertisementmoreinteresting. Voiceovers/notalkingatall.Thestatisticsshowthat7peoplelikevoiceoversand5peoplelike notalkingatall.TheywerebothveryclosesoIdecidedthatIwilldecidelaterbasedonmy

preliminaryproductplans. 60%ofthesurveyedgroupansweredthattheyaremostinterestedinChrysantesschoollife andhowshehelpsthecommunity.Thiscanbeexplainedbecausethisiswhatmakesher uniquetoothersandprobablythemostinterestingaspectofmostpeopleinthiscontext. ThiswillhelpmecreatetheadbecauseIwillhaveaclearerfocusofwhatmyadshouldcontain andthedirectionitshouldtake.

4C. Learn how to use the computer software you will need to make your product
AdobeAfterEffectsCS6

"AdobeAfterEffectsCS6ForBeginners01InterfaceIntroduction."YouTube.YouTube,10June 2012.Web.04Sept.2013.<http://www.youtube.com/watch?v=v8OpM4NtwGw>.

https://docs.google.com/a/isdedu.de/file/d/0BvbjkEkwyzHa2xpTnc4ZGlDemc/edit?usp=s haringThisistheanimationofthegoldfish. AnimatingUsingthePuppetTool IlearnedhowtoanimateobjectsinAfterEffects.First,Iinsertedapictureofagoldfish

intotheprogram.Then,Iclickedonthepuppetpintoolandpinnedspotsaroundthegoldfish. Everytimetherewasabendorachangeindirectionoftheoutsideofthegoldfish,Iwouldpinit. Itisimportantnottopintoomuchorelseitwillnotwork.ThinkingofallthepointsIwantto animate,Ialsorecordedactionsthatthefishwoulddo.Todothis,Ihelddownthecommand buttonanddraggedoneofthepointsinacircularmotion.IdidthisforallofthepointsIneededto animatesothatallofthepointsmovedatthesametime.IdidthisuntilIwashappywiththe resultandIplayedbackmyanimatedfish. Tocreateabackdropforthefishtoswimin,Irightclickinthebottomleftoftheprogram andclicknew>solid>pressok.Ithensearchforrampintheeffects&presetsboxonthe rightandclickonittocreateagradientbackground. Onthelefthand,Ichangedthecolorsinthegradienttomakeitlooklikethesea.Ithen draggedthebackgroundtothebottomofthelist(lowerlefthandcorner)sothefishswimsin front.

"AdobeAfterEffectsCS6AnimatingUsingPuppetTool."YouTube.YouTube,2July2012.Web. 17Sept.2013.<https://www.youtube.com/watch?feature=player_embedded>.
Animating3DText

"AfterEffectsCS63DTextTutorial."YouTube.YouTube,6June2012.Web.19Sept.2013. <https://www.youtube.com/watch?feature=player_embedded>.
Iwatchedatutorialonhowto create3DtextinAfterEffects. Herearethesteps: Openupanewcomposition, setto720p,30frames/sec. Makeit5secondslong. Createthetext.Gotolayout, new,text.Typethetext. Makethetext3Dbyselecting thebuttoninthebottomleftandcorner.

ClickontheRaytraced3Dbuttonbuttoninthetoprighthandcorner. Options,1,hitok Dropdownattributesoftext,dropdowngeometry,changeextrusiondepthto100 Changebevelstyletoconvex Changebeveldepthto3 Layer,new,lights Addaparallellight,intensity50%,shadowdarkness200,hitok Addanotherlight,spotlight,intensity50%,shadowdarkness200,shadowdiffusion100 Addathirdlight,ambient Createanewcamera,use15mmpreset,hitok (helpfulhint:togglewithkeyctocyclethroughviewoptionsofthetext) Addtheenvironmentbyimportinganimage,preferableofHDquality Rightclickthephotointhebottomleft,selectenvironment Selecttext,openmaterialattributes,reflectionintensityto50 Selectenvironmentlayer,effects,blurandsharpen,cameralensblur Dropdownattributesforcamera,tranform,setkeyframetoaround2secondstoanimate ThisistheanimatedtextthatImade: https://docs.google.com/a/isdedu.de/file/d/0BvbjkEkwyzHQUw2MmVqR0ZQQUU/edit

GettingStartedinPremierPro

"GettingStartedinPremiereProin10Minutes."YouTube.YouTube,24Aug.2012.Web.19Sept. 2013.<http://www.youtube.com/watch?v=nVR8S1a6Ak>.
Finally,IwatchedavideoonhowtogetstartedinPremierPro. Startanewproject,saveitinthecorrectfolder Openanewsequence Bottomleftaretheassets,sourcemonitoronthetopleft,programmonitoronthetopright, bottomrightisthetimeline

Therearetabsonthetoptochangethefootage Bottomleft,tabs,mediabrowserallowsyoutolookupvideosthatyouneedtouse. Clickonthevideosyouwanttoimportandimportthemintotheprojectpanel

Works cited
DeterminationObamaforAmericaTVAd.Perf.BarackObama.YouTube.YouTube,23Oct. 2012.Web.04Sept.2013.<http://www.youtube.com/watch?v=uONGtgxHjYk>. "Nike'RiseandShine'CommercialFindYourGreatness."YouTube.YouTube,27Apr.2013. Web.04Sept.2013.<http://www.youtube.com/watch?v=YyYV0TBY3rU>.

"DoritosGoat4SaleSuperBowl2013Commercial."YouTube.YouTube,26Jan.2013.Web.05 Sept.2013.<http://www.youtube.com/watch?v=HY4L1ihRkaY>. "AdobeAfterEffectsCS6ForBeginners01InterfaceIntroduction."YouTube.YouTube,10June 2012.Web.04Sept.2013.<http://www.youtube.com/watch?v=v8OpM4NtwGw>. "AfterEffectsCS63DTextTutorial."YouTube.YouTube,6June2012.Web.19Sept.2013. <https://www.youtube.com/watch?feature=player_embedded>. "GettingStartedinPremiereProin10Minutes."YouTube.YouTube,24Aug.2012.Web.19Sept.

2013.<http://www.youtube.com/watch?v=nVR8S1a6Ak>.