According to Hollensen (2007), global marketing consists of searching and better satisfying the needs of worldwide customers than

n the rivals, and of organizing the marketing activities that are within the control of the global setting. Then, when it come to internationalise , a manager has to think if the capabilities and the resources of the company are sufficient to answer to the need of the consumers in a new market environment. In that essay , it comes to think about: In what way Primarks strategy could correspond to the needs of French customers. In other terms, is there an opportunity to Primark to establish itself in France seeing the French environment. This essay will take in account only the clothing part of Primark and not the home part of Primark seeing the fact that the two markets are singular in an analysis. I rish clothing retailer founded in 1969 under the name of Penneys (still in Ireland) , Primark represented in 2008 3,9% of the global clothing retail value in United Kingdom. (Eurominitor, 2009). With a revenue which have reached 2,314m in 2008, Primark count today 206 stores split among England as a majority with 144 stores ,Ireland Spain, Portugal, Germany , Netherland and more recently in Belgium. (Associated British Food Annual report and account 2009).