Business Plan Assessment Sheet Cover Page Presentation (D/S, written in 3rd person, future tense, APA style*)

Executive Summary Table of Content (Layout of the Plan) History of the Business Mission Statement Business Goals & Objectives** Key to Success (areas that will contribute significantly to the Biz) SWOT Analysis Industry Analysis/Description of the Business Product/Service Description*** Market Analysis: Target Market Customers Profile

Marks 05 05 10 05 10 05 10 10 15 10 10

05 05 10 15 05 05 05 20 05 03 03 02 04 03

Competition (Competitors strengths & weaknesses) Marketing Strategy (4Ps)/Business Strategy Promotion/Advertising Product *** Pricing Strategy Distribution/Place

Operations: Location/Layout Technology Capacity (projection of output) Procurement Strategic Alliances(Networking) Operating Method(hrs, disc, payments)

150

Organization: Ownership Structure Management Team 05 10

15

Financial Data: Start- up Cost/Opening Balance Sheet Sales Forecast/Income Statement Operating Cost/Income Statement Projected Cash Flow/Cash Budget 05 05 05 05

20

Appendix Total NB: Optional: Goals/Objectives can be placed before organization** APA style (spacing, referencing, quotes, RUBRIC: 90%-100% 89%-75% 74%-65% 64%-54% Resume`s/Job Descriptions Contract-Partnership Deed/Article & Memorandum of Association Registration Documents Advertisement Pictorial layout Organizational Diagram Questionnaires/Interview Questions Financial Data (additional) 03 02 02 01 02 02 03 01

15

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50 200 pts

Exceptionally Good: Completed over 90% all areas of the Business Plan (project) Good: Completed up to 90% of all areas of the Business Plan Satisfactory: Completed up to 80% of the project Acceptable : Completed up to 70% of the project

53%-45% Pass: Completed between 50%-60% of the project

Below 44% Failed