QUESTIONNAIRE EFFECTIVENESS OF ONLINE ADVERTISING

NAME

GENDER

: MALE FEMALE

AGE GROUP : BELOW 20 20-25 25 -30 ABOVE

OCCUPATION: STUDENT SELF EMPLOYED EMPLOYEE OTHERS

DO YOU OWN A COMPUTER YES NO

DO YOU SURF THE NET YES NO

HOW MANY HOURS DO YOU SPEND ON BROWSING <1HR IHR >1HR

ARE YOU AWARE OF ONLINE ADVERTISEMENT YES NO

DO YOU CHECK THE ONLINE ADS WHILE BROWSING YES NO

ADVERTISEMENT RELATED TO WHICH PRODUCT ARE YOU INTENTED IN PURCHASING ENTERTAINMENT FINANCIAL LOANS ACADEMIC JOBS OTHERS

WHICH SITES CONSIST OF MORE ADVERTISEMENT YAHOO REDIFF INDIATIMES SIFY MSN OTHERS

HAVE YOU PURCHASED ONLINE YES NO

IF YES, WHAT HAVE YOU PURCHASED

IF NO, WOULD YOU PREFER TO PURCHASE ONLINE YES NO

IF NO , WHY DONT YOU PREFER TO PURCHASE ONLINE

HOW OFTEN DO YOU PURCHASE ONLINE

WHAT KIND OF ADVERTISEMNT DO YOU LIKE TO SEE ONE THAT POP UPS ONE WHICH HAS A QUESTIONNARE ONE THAT FLASHES ONE THAT RUNS ON THE TOP/BOTTOM

HAVE YOU RESPONDED/ PARTICIPATED IN ANY ADVERTISEMENT YES NO

DOES THE ONLINE ADVERTISEMENT INTERFERS IN YOUR WORK WHILE BROWSING YES NO

HAVE YOU MADE ANY PURCHASES AFTER SEEING THESE ADVERTISEMENT YES NO

HOW YOU THINK THE ONLINE ADVERTISEMENT CAN BE IMPROVED