CUPRINS

1. Introducere .................................................................................................................... 1
2. Strategii de marketing n condiii de recesiune.............................................................. 2
2.1 Ce reprezint strategia?................................................................................... 2
2.2 Strategii de marketing..................................................................................... 2
2.3 Strategii de marketing n contextul unei crize economice.............................. 4
3. Studiu de caz: Innovation in a Recession - Strategia de marketing Procter &
Gamble............................................................................................................................... 6
4. Concluzii......................................................................................................................... 9