Documente Academic
Documente Profesional
Documente Cultură
Prakash Sharma
PG-I-011
IMM, New Delhi
INTRODUCTION
Established by Sam Walton, in Arkansas in 1962.
7,800 stores globally, having over 2 million
Puritan – Clothing
3 cardinal beliefs:
Providing great customer service,
Showing respect for the
individual, and
Striving for excellence
MARKETING MIX
PRODUCT ~
They have a wide variety of products; all are what I
call 'general use' meaning they sell items that any
household would need, from food to sporting goods.
Opportunities
Economical Factors
Unemployment rates followed the course of the
economy, with levels rising to unprecedented levels.
With less money coming in to Chinese families, the
Technological Factors
Wal-Mart was quick to adopt new tech as they
were developed and adapt them to their operations
FINDINGS
Initially,no knowledge of the 1.3 billion people that
have different cultural background.
intense competition, as the government has