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  • Paisa Swipe Business Concept: Brief Overview

    Încărcat de

    Arun Kumar
    29 vizualizări8 pagini
    The document proposes a business concept called Paisa Swipe that pays users for swiping advertisements on their smartphone lock screens. It would push ads to phones via app stores and require an internet connection. The business model involves the app taking over the lock screen to display ads. Users would receive rewards for swiping the ads. The roadmap includes launching with basic ads, then adding location-based ads and coupons. Advertisers would benefit from direct access to millions of Indian smartphone users and the ability to target ads regionally.

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    Paisa Swipe Concept

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    The document proposes a business concept called Paisa Swipe that pays users for swiping advertisements on their smartphone lock screens. It would push ads to phones via app stores and require an internet connection. The business model involves the app taking over the lock screen to display ads. Users would receive rewards for swiping the ads. The roadmap includes launching with basic ads, then adding location-based ads and coupons. Advertisers would benefit from direct access to millions of Indian smartphone users and the ability to target ads regionally.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    29 vizualizări8 pagini

    Paisa Swipe Business Concept: Brief Overview

    Încărcat de

    Arun Kumar
    The document proposes a business concept called Paisa Swipe that pays users for swiping advertisements on their smartphone lock screens. It would push ads to phones via app stores and require an internet connection. The business model involves the app taking over the lock screen to display ads. Users would receive rewards for swiping the ads. The roadmap includes launching with basic ads, then adding location-based ads and coupons. Advertisers would benefit from direct access to millions of Indian smartphone users and the ability to target ads regionally.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 8

    Paisa Swipe Business Concept

    Brief overview

    Prepared by George Samuel

    Agenda
    Paisa Swipe

    1 2 3 4 5 6 7

    Concept Market

    Business Model
    Product Road Map Revenue Model

    Advertisers - Benefits
    Thank You

    http://paisaswipe.com/

    Concept
    Members get paid for every time they swipe their smartphone lock screen on an Advertisement Up to US$10 per user per month maximum Ads pushed to smartphones via Google playstore or itunes store for iphones Require users to have an active mobile data connection or a WiFi connection on their smartphone.

    http://paisaswipe.com/

    Market
    Potential markets
    India - 27 million Smartphone Users in Urban India according to Neilsen Australia 8.7 Million Smartphone users

    Smartphone Market
    Out of the 5 billion mobile phone users in the world, 1.08 billion are smartphone users More than 91.4 million smartphones users are from the U.S Smartphone platform Android has the highest market share of 46.9% 89% of smartphone users use their smart phones throughout the day
    http://paisaswipe.com/

    Business Model
    Paisa swipe takes over the lock screen on smartphones The app displays an Advertiser message Member swipes ad Member receives reward

    http://paisaswipe.com/

    http://paisaswipe.com/

    Product Road Map


    1. Launch! 1. Display advertisement 2. Phase 2 1. Location based 2. Coupons 3. Survey response 3. Phase 3 1. Video trailers etc
    http://paisaswipe.com/

    Advertisers - Benefits
    Direct reach to 10million or above Indian smartphone users on 24x7 basis More powerful and direct access to end user Better value for money as TV and Radio ads can be overlooked or missed A smartphone is a personal device always on direct interface with end user. Increasing end user numbers due to referral system Regional specific ads targetting local end users. Web access to analyse to dashboards and reports to monitor effectiveness of ads. Ease of refreshing ad content. Running campaigns more interactively
    http://paisaswipe.com/

    THANK YOU!

    http://paisaswipe.com/

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