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9 . Me d i a L a n d s c a p e o f I n d i a I n d i a . I n d i a n c o n s u m e r s E m e r g i n g m e d i a l a n d s c a p e . 1 / 3 / 2 0 1 3 V i n i s h j o s h i @y a h o o . c o m 1 0 . U n v e i l t h e I n d i a n c o n s u m e r B E L I E F B E H A V I O RB U Y I N GB E L I E F WH Y H O W WH A T S U B J E C T I V E O B J E C T I V E O B J E C T I V E 1 / 3 / 2 0 1 3 V i n i s h j o s h i @y a h o o . c o m 1 1 . T h e s u b j e c t i v e l e n s B E L I E F 9 / 1 1 S e p t e m b e r 1 1 t h ? 9 t h N o v e m b e r ?
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1 3 . V i n i s h j o s h i @y a h o o . c o m T h e I n d i a n S t r e e t 1 / 3 / 2 0 1 3 T h e s u b j e c t i v e l e n s Ma z e b u t e v e r y o n e e v e n t u a l l y f i n d s t h e i r w a y . A D J U S T 1 4 . T h e V i n i s h j o s h i @y a h o o . c o m T h e I n d i a n F o o d 1 / 3 / 2 0 1 3 s u b j e c t i v e l e n s S i m i l a r p l a t e b u t m i x e d d i f f e r e n t l y . Wh a t g o e s i n t h e m o u t h i s u n i q u e & c u s t o m i z e d U N I Q U E 1 5 . V i n i s h j o s h i @y a h o o . c o m T h e I n d i a n b a z a a r 1 / 3 / 2 0 1 3 T h e s u b j e c t i v e l e n s H i g h l y i n e f f i c i e n t b u t e x t r e m e l y e f f e c t i v e . C U S T O MI Z A T I O N 1 6 . V i n i s h T h e j o s h i @y a h o o . c o m T h e S c i e n c e F i c t i o n H e r o 1 / 3 / 2 0 1 3 s u b j e c t i v e l e n s P e o p l e a r e i n t e g r a l p a r t o f a n y s t o r y l i n e . E v e n R o b o t i s e m o t i o n a l i n I n d i a . F A MI L YMA N 1 7 . V i n i s h j o s h i @y a h o o . c o m P r o d u c t s / S e r v i c e s 1 / 3 / 2 0 1 3 T h e s u b j e c t i v e l e n s D e s i r e t o E X T R A C Tm a x i m u mv a l u e f r o ma n y p r o d u c t o r s e r v i c e P A I S A V A S O O L
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1 8 . T h e s u b j e c t i v e l e n s Y E A R N I N GF O RI N D I V I D U A L I Z A T I O N 1 / 3 / 2 0 1 3 V i n i s h j o s h i @y a h o o . c o m 1 9 . B E H A V I O RB U Y I N GT h e o b j e c t i v e l e n s 1 / 3 / 2 0 1 3 V i n i s h j o s h i @y a h o o . c o m
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2 0 . T h e o b j e c t i v e l e n s C O N S U ME RS P E N D I N GT OG D P G R O W4 X $ 1 . 8 5 $ 3 . 6 T R I L L I O NT R I L L I O NB Y2 0 2 0 1 / 3 / 2 0 1 3 V i n i s h j o s h i @y a h o o . c o mS o u r c e : N i e l s e n 2 1 . T h e o b j e c t i v e l e n s O V E RF MC GI NMO D E R NT R A D E 4 0 $ 5 MI L L I O N I N D I A N S S H O P A TB I L L I O NB Y2 0 1 5 MO D E R NT R A D E 1 / 3 / 2 0 1 3 V i n i s h j o s h i @y a h o o . c o mS o u r c e : N i e l s e n 2 2 . T h e o b j e c t i v e l e n s T E N T HL A R G E S TB YN O MI N A L G D P $ 1 6 5 S E C O N D L A R G E S TL A B O U R B I L L I O NF MC GMA R K E TB YF O R C E 2 0 2 5 ( 4 8 8 MI L L I O N ) 1 / 3 / 2 0 1 3 V i n i s h j o s h i @y a h o o . c o mS o u r c e : N i e l s e n 2 3 . T h e o b j e c t i v e l e n s 5 t h l a r g e s t b u s &t r u c k m a r k e t L a r g e s t t h r e e w h e e l e r i n t h e w o r l d m a r k e t i n t h e w o r l d 7 t h l a r g e s t p a s s e n g e r c a r 2 n d l a r g e s t t w o w h e e l e r m a r k e t i n A s i a &1 0 t h L a r g e s t m a r k e t i n t h e w o r l d i n t h e w o r l d 5 t h l a r g e s t c o m m e r c i a l 4 t h l a r g e s t t r a c t o r m a r k e t i n v e h i c l e m a r k e t i n t h e w o r l d t h e w o r l d 1 / 3 / 2 0 1 3 V i n i s h j o s h i @y a h o o . c o mS o u r c e : A u t o S e r v e 2 0 1 2

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2 4 . Me d i a L a n d s c a p e o f I n d i a I n d i a . I n d i a n c o n s u m e r s E m e r g i n g m e d i a l a n d s c a p e . 1 / 3 / 2 0 1 3 V i n i s h j o s h i @y a h o o . c o m 2 5 . O u t l o o k : T e l e v i s i o n Ma r k e t S i z e 6 0 %T Vr e a c h a n d a d v e r t i s i n g e s t i m a t e d t o g r o wb y C A G Ro f 1 4 . 5 %t o $ 4 . 4 b i l l i o n i n 2 0 1 5 S o u r c e : P WC1 4 8 m i l l i o n T V H h s C h a l l e n g e &4 2 m i l l i o n D i g i t a l T VH h s O p p o r t u n i t y I n c r e a s i n g l y R e g i o n a l i z a t i o n , f r a g m e n t e d S o u r c e : T A M Me d i a R e s e a r c h e n g a g i n g q u a l i t y v i e w i n g w i t h 6 9 0 c o n t e n t ( H D ) &T Vc h a n n e l s d i s t r i b u t i o n o f c o n t e n t ( D T H ) 1 / 3 / 2 0 1 3 V i n i s h j o s h i @y a h o o . c o m

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2 6 . O u t l o o k : P r i n t Ma r k e t S i z e 2 8 %R e a c h a n d a d v e r t i s i n g e s t i m a t e d t o g r o w b y C A G RO F 1 1 . 7 %t o $ 4 . 3 b i l l i o n i n 2 0 1 5 S o u r c e : P WC3 3 5 m i l l i o n P r i n t r e a d e r s &7 8 , 2 3 3 p u b l i c a t i o n s . O p p o r t u n i t y C h a l l e n g e H y p e r D e c l i n e i n R e a c h L o c a l i z a t i o n a n d a n d T i m e S p e n t o n g r o u n d / c r o s s m e d i a t i e u p s 1 / 3 / 2 0 1 3 V i n i s h j o s h i @y a h o o . c o m 2 7 . O u t l o o k : R a d i o Ma r k e t S i z e 1 5 %r e a c h a n d e s t i m a t e d t o g r o wb y C A G RO F 1 9 . 2 %t o $ 0 . 5 8 b i l l i o n i n 2 0 1 5 S o u r c e : P WCC h a l l e n g e 1 8 1 m i l l i o n R a d i o l i s t e n e r s O p p o r t u n i t y D i f f e r e n t i a t i o n o f c o n t e n t a n d I n n o v a t i o n s , c h a n n e l o f f e r i n g s ( I n t e g r a t i o n s a n d 3 6 6 c h a n n e l s ) a l o n g l o c a l i z e d o n g r o u n d w i t h a c t i v a t i o n s c o m p r e h e n s i v e m e a s u r e m e n t 1 / 3 / 2 0 1 3 V i n i s h j o s h i @y a h o o . c o m 2 8 . O u t l o o k : O O HMa r k e t S i z e E s t i m a t e d t o g r o wb y C A G RO F 1 1 . 4 %t o $ 0 . 5 3 b i l l i o n i n 2 0 1 5 S o u r c e : P WCC h a l l e n g e O p p o r t u n i t y Mo n i t o r i n g &I n n o v a t i v e &Me a s u r e m e n t D i g i t a l F o r m a t s Me c h a n i s m 1 / 3 / 2 0 1 3 V i n i s h j o s h i @y a h o o . c o m 2 9 . O u t l o o k : O n l i n e Ma r k e t S i z e 1 1 %r e a c h a n d S o u r c e : N i e l s e n S o u r c e : N i e l s e n e s t i m a t e d t o g r o wb y C A G RO F 2 5 . 5 %t o $ 0 . 5 3 b i l l i o n i n 2 0 1 5 S o u r c e : P WCC h a l l e n g e 1 3 7 m i l l i o n I n t e r n e t u s e r s ( T h i r d l a r g e s t I n t e r n e t m a r k e t &5 t h l a r g e s t o n l i n e v i d e o O p p o r t u n i t y m a r k e t w o r l d w i d e ) E n g a g e m e n t Ma t r i x S o u r c e : C o m s c o r e C u r a t i n g Me r g i n g o f f l i n e V i d e o &o n l i n e S o c i a l s t r a t e g i e s 1 / 3 / 2 0 1 3 V i n i s h j o s h i @y a h o o . c o m 3 0 . 4 2 %o f U r b a n p o p u l a t i o n 1 / 3 / 2 0 1 3 V i n i s h j o s h i @y a h o o . c o mS o u r c e : 3 1 . O V E RO V E R9 5 0 4 4 MI L L I O NMO B I L E MI L L I O NU R B A NS U B S C R I B E R S S MA R T P H O N E U S E R S O v e r 2 5 m i l l i o n s m a r t p h o n e h o l d e r s i n I n d i a a c c e s s i n t e r n e t o n t h e i r p h o n e s 1 / 3 / 2 0 1 3 V i n i s h j o s h i @y a h o o . c o mS o u r c e : T R A I & N i e l s e n 3 2 . 1 3 %o f U r b a n p o p u l a t i o n 1 / 3 / 2 0 1 3 5 4 %o f S E CA BV i n i s h j o s h i @y a h o o . c o mS o u r c e : 3 3 . O u t l o o k : P RMa r k e t S i z e S o u r c e : N i e l s e n S o u r c e : N i e l s e n $ 1 4 0 m i l l i o n S o u r c e : MS L G r o u p O p p o r t u n i t y C h a l l e n g e T r a d i t i o n a l P Rt o P e r f o r m a n c e i n t e g r a t e d m e a s u r e m e n t s t r a t e g i c c o m m u n i c a t i o n 1 / 3 / 2 0 1 3 V i n i s h j o s h i @y a h o o . c o m 3 4 . 1 / 3 / 2 0 1 3 V i n i s h j o s h i @y a h o o . c o m
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S l i d e S h a r e 1 0 1 T e r m s o f U s e P r i v a c y P o l i c y C o p y r i g h t &D MC A C o m m u n i t y G u i d e l i n e s S l i d e S h a r e o n Mo b i l e Pro & more G o P R O E n t e r p r i s e S a l e s P R OF e a t u r e s Developers & API D e v e l o p e r s S e c t i o n D e v e l o p e r s G r o u p E n g i n e e r i n g B l o g B l o g Wi d g e t s 2 0 1 4 S l i d e S h a r e I n c . A l l r i g h t s r e s e r v e d . R S SF e e d E N G L I S H E n g l i s h F r a n a i s E s p a o l P o r t u g u s ( B r a s i l ) D e u t s c h

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