Documente Academic
Documente Profesional
Documente Cultură
SOCIAL
RESPONSIBILITIES OF
ADVERTISERS
Presented By :
Group II
II B Com ‘C’
BUSINESS ETHICS
MEANING:-
- The words "ethics"
Ø In Latin is called "ethic us"
Ø in Greek is called "ethikos"
has come from the word ethos meaning characters or manners.
- As per business firms, ethics is the study of good and evil, Right and wrong and
just and unjust actions of businessmen.
- Applied ethics is a field of ethics that deals with ethical questions in many fields
such as medical, legal and business ethics
- Business ethics is a form of applied ethics that examines ethical principles and
moral or ethical problems that arise in a business environment. It applies to all aspects
of business conduct and is relevant to the conduct of individuals and business
organizations as a whole..
ADVERTISING ETHICS
ØAdvertising Ethics is part of basic ethics in action series.
ØIt is an applied philosophical analysis of the nature of advertising in
general and of specific ethical issues that arise in advertising.
ØIncludes case studies and refers to current professional codes and
practices in the Advertising Industry and contemporary ethical theory.
ØThe values that govern the actions of and individual or group.
Not all issues can be regulated.
A marketing or promotion action may be legal but not considered
ethical.
Marketers must make decisions regarding the appropriateness of their
actions.
Arguments for or against advertising
Ø The media of social communications have two options, and only two.
Either they help human persons to grow in their understanding and
practice of what is true and good, or they are destructive forces in
conflict with human well being. That is entirely true of advertising.
TRUTHFULNESS:-
Advertising has its own forms of expression, conventions and forms of
stylization, and these must be taken into account when discussing truthfulness.
People take for granted some rhetorical and symbolic exaggeration in
advertising; within the limits of recognized and accepted practice, this can be
allowable.
The proper exercise of the right to information demands that the content of
what is communicated be true and, within the limits set by justice and charity,
should be complete. The obligation to avoid any manipulation of truth for any
reason.
Cont’d…..
Ø Deceptive Advertising
General Mistrust of Advertising and Among Consumers. Many Do Not
Perceive Ads As Honest or Believable
Abuses Involving Sales Promotions Such As Contests, Sweepstakes,
Premium Offers
Unethical And/or Deceptive Practices Involving Mail Order, Telemarketing
and Other Forms of Direct Marketing
Internet Scams and Abuses
Cont’d…..
Ecological issue:
Advertising that fosters a lavish life style which wastes resources and
despoils the environment, offends against important ecological concerns.
v Yet it also can do, and often does, grave harm to individuals
and to the common good.
Thank you
AnkurJain
08D0280
Mahesh K Reddy
08D0262
Akshay GowdaG
08D0257
Sunil YadavS
08D0267
SharathK
08D0266
Santosh