Turn Up

The Pink
2012-13
FBLA Community Service Report 2012-2013
Katie Parsons and Kylie Ackerman Appleton City High school FBLA

Appleton City, Missouri

Table of Contents
Purpose of the Project ................................................................................................................................... 3 Statement of Project Goals........................................................................................................................ 3 Service to the Community and Citizens .................................................................................................... 4 Donations for Local Services .................................................................................................................... 5 Planning and Development ........................................................................................................................... 5 Event Name ............................................................................................................................................... 5 Date and Location Selection ..................................................................................................................... 5 Organization.............................................................................................................................................. 5 Implementation of the Project ....................................................................................................................... 7 Community Participation .......................................................................................................................... 7 Corporate Sponsors ................................................................................................................................... 7 Student Body............................................................................................................................................. 7 Attendance ................................................................................................................................................ 8 Impact and Benefits to the Community ........................................................................................................ 8 Tributes ..................................................................................................................................................... 9 Distribution of Funds ................................................................................................................................ 9 Evidence of Publicity .................................................................................................................................. 10 Evaluation ................................................................................................................................................... 10 Works Cited ................................................................................................................................................ 11 Appendix ..................................................................................................................................................... 12

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Purpose of the Project

In todays society the effects of cancer can be seen everywhere and in almost every person no matter where or how they live. According to the American Cancer Society, in 2012 approximately 226,870 women were diagnosed with invasive breast cancer and about 35,510 of them did not survive the battle. No matter the size of the community, the effects of cancer can be seen at very high rates, from the person diagnosed to their family and loved ones. The Appleton City High School FBLA chapter partnered with FCCLA (Future Career and Community Leaders of America), Volleyball, Football, Basketball, and Cheerleading teams to raise the concern of breast cancer in our community and raise funds for breast cancer awareness. (American Cancer Society, 2012) This is our fifth year to hold this event with football and volleyball and our first year to hold it with basketball. With further planning, consideration, and inspiration, we found many ways to raise the bar and increase our donations. We wanted to continue to educate people of all ages and ethnicity about who is at risk of developing breast cancer and what puts them at a higher risk. Although all women are at risk, some have a higher chance of developing this type of cancer. Age and hereditary background are two major factors that affect ones chances. According to the American Cancer Society, 5% to 10% of breast cancer cases are thought to be hereditary, resulting from gene changes inherited from a parent. As one grows older, chances for development increase as well. (American Cancer Society, 2012) We have a constant reminder of why this project is so important to us and why we

will continue to do this event in many years to come. We were all able to witness first hand, the battle that cancer patients are forced to fight. In 2006, Jill Fischer, our business teacher and FBLA advisor, was diagnosed with breast cancer. Mrs. Fischer was a healthy 34 year old with no family history of breast cancer and no previous health conditions. Even if you are believed to be living a healthy and safe life, at any given time, cancer could overtake it. As Mrs. Fischer endured the process of cancer treatments, the student body became more understanding of cancer and the effects it has on a family. She, along with Mrs. Moore, PE Instructor and friend of Mrs. Fischer, gave us insight and guidance in the

organization of this special event. Statement of Project Goals Raise awareness about cancer, particularly breast cancer. Honor cancer survivors in our immediate area. Increase member participation in major community service activities. Demonstrate, encourage and build upon the moral standards of Future Business Leaders of America.

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Increase awareness of the effects of cancer in our community. Increase cooperation among various organizations and ACHS students. Provide cancer fighters and survivors with the hope and support from people throughout our community. Provide people throughout the community with the opportunity to aid in helping cancer victims. Increase awareness of the fifth annual Pink Night event. Start a Pink Night during Basketball Season. Continue to have growth in donation amounts.

Service to the Community and Citizens Our FBLA and FCCLA chapters along with our football, volleyball, basketball and cheerleading teams wanted to continue the effort started previously, which has had extensive impacts in our community. Breast Cancer is an issue that affects many people in multiple ways throughout the community. We decided that it would be valuable to increase awareness about the distressing effects of breast cancer. Committees from the FBLA and FCCLA chapters came together to collaborate on ideas of how to accomplish this mission, making it even more advantageous and valuable than last years successful event. Keeping in mind that our goal is still to impact as many lives as possible, we wanted to expand our targets in hopes of impacting a larger amount of people in the community. By holding this event at a basketball game as well we had hopes of targeting an even broader audience.

First, we wanted to honor those whose lives have been personally affected. This wish was to recognize the men and women who have survived the fight against breast cancer and those who are currently fighting. We also wanted to be able to remember and show our respect to the ones who have endured this battle and the ones who have not survived it. It is easily seen how necessary it is for cancer patients to obtain qualities such as strength, courage, and hope and to also receive these from close friends and family. Not only does cancer affect the people who are diagnosed, but it also affects their family and friends. Friends and Family convey the necessary support and encouragement to help remain positive about life. While planning our community service project we decided it would be essential to accept help from outside community members, and allow people to feel like they can make a difference.

Volleyball Pink Night Information Booth Left to Right: Mikayla Jacks, Haily Sieleman, Kylie Ackerman, and Katie Parsons

This year we decided to offer our profits to local cancer prevention services. We will be setting up a fund called Cancer Coaches, a non-profit organization. Cancer Coaches will be directed by community leaders from the medical field, cancer survivors, and supporters of cancer research. The mission of Cancer Coaches is to financially assist residents of Bates and St. Clair counties with early detection of breast cancer, copayments, travel to and from treatments and
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other financial burdens. Additionally there will be formal and informal support offered through counseling and volunteers. The registration and non-profit application process has begun. Donations for Local Services Honoring those affected by breast cancer was not the only idea behind Pink Night: we also wanted to raise funds for local prevention services and to be able to place this money in a non-profit group called Cancer Coaches. Overall, we hoped to benefit women as well as men who have been affected by breast cancer. By donating to this foundation, we will help to aid in minimizing the stress of breast cancer treatments as well as possibly preventing treatment by early detection.

Event Name The decision was made to keep the name Pink Night from the previous years to help increase name recognition and support. This decision emphasizes the cause that we are fighting for because pink is the national breast cancer color. We decided to come up with a different slogan each year. FBLA, FCCLA, Football, Volleyball and Basketball members met to brainstorm for possible slogans. After several themes were considered, the consensus was, Turn Up the Pink, fashioned after the Chris Brown song. Turn Up the Music. By choosing Turn Up the Pink we had in mind of raising awareness to benefit local breast cancer prevention services. Date and Location Selection The next obstacle we had to overcome was to set a location and a date for Pink Night. When planning we had to keep in mind a time that would be convenient for most people to attend. By pairing with the football, volleyball, and basketball teams, this joint effort provided convenience and an excellent location. We used our football field for our football Pink Night and our high school gym for the volleyball and basketball Pink Nights. After further discussion among the club, we decided to host the football Pink Night at 7:00 p.m. on Friday, September the 21. The decision was made to host the volleyball Pink Night at 6:00 p.m. on Tuesday, October the 16, and the basketball Pink Night on January 29, at 5:30 p.m. All coaches and the Athletic Director were contacted to approve the date selections. Organization As we continued planning the event, we referenced past years lists of committees. We began to assign committees, each with certain tasks to complete.
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Planning and Development

After finalizing the goals that we wanted to accomplish, we began planning the fifth annual Pink Night event. (Appendix A) Our FBLA chapter discussed the progress we made with the past years Pink Night and decided it would be very beneficial to continue the project this year as well as years to come.

FBLA and FCCLA Members brainstorming on Pink Night themes. Left to Right: Logan Siegismund, Tabitha Jackson, and Christian Smith

Activities were planned by the Co-chairs of Pink Night. The Pink Night Co-chairs decided to have a car rally before the volleyball Pink Night. The Chair asked the cheerleaders about the Pup Squad (see page 8 for explanation) preforming and also asked the band to perform at the basketball Pink Night. Advertising First we assigned an Advertising Committee. The chairman for this committee was Katie Parsons. This committees tasks were to notify the local newspaper and create flyers to publicize upcoming Pink Night events. Times, dates, and locations were submitted to the newspaper to inform the community. The committee created flyers to hang up around the school and local business before each Pink Night. (Appendices B, C, D) Information Booth The Information Booth Committee was fulfilled by the FCCLA chapter. The committees task was to have a booth display at each Pink Night. The committee created sign-up sheets for FBLA and FCCLA members to work a shift at the booth. The committee sold cookies and set up a station for face painting. Breast cancer pins and hair barrettes were made by FBLA member, Cassidy Cook. This student has her own business making fashion accessories. Half the proceeds made from selling her pins and barrettes were donated to benefiting local breast cancer prevention services.

T-Shirt Another committee that was organized was the t-shirt committee. Taylor Fischer was the chairman of the t-shirt committee. The t-shirt committee contacted a business to design the t-shirt, created order forms, passed out order forms to the student body, and distributed the t-shirts. (Appendix E) Sugar Creek Design, located in Joplin, Missouri, designed the Pink Night t-shirt. The black t-shirt was designed with the slogan Turn Up the Pink arranged around a football, volleyball, basketball, and a cheer symbol. Located in the center of the arrangement was a breast cancer symbol. On the back of the t-shirt, the sponsors were listed. A deadline schedule was created for each sales offerings of shirts for ensuring shirts would be delivered prior to the events.

Basketball Information Booth Left to Right: Tabitha Jackson, Olivia Jennings, and Alex Johnson

Sales and Donation Finally a Sales and Donation Committee was set in place. The chairman for this committee was Kylie Ackerman. This committee was in charge of keeping track of all sales throughout the time frame of the Pink Nights, delivering the sponsor letter to local businesses and organizations, and also delivering thank-you letters to the businesses that contributed. Members of FBLA and FCCLA helped deliver the sponsor letters and thank-you letters to businesses and organizations.
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Implementation of the Project

Community Participation Community participation was a key part of our community service project. The more participation we had, the greater the impact we could make. One way we gained community participation was through our local businesses donating money to the project. The community also showed its support through attendance numbers. Numerous people throughout the community also purchased t-shirts to wear on the nights of each event to show their support for breast cancer awareness. Over 250 Pink Night t-shirts were sold. When the sales and donation committee delivered corporate sponsor letters, they also delivered t-shirt order forms to each business. Each business was asked to offer the order forms to customers and employees. By doing so we enhanced our t-shirt sales greatly. At the basketball Pink Night we held a raffle drawing. A community member donated the raffle item. The item was a hand-made pink crocheted scarf shaped into the breast cancer symbol. FBLA and FCCLA members walked throughout the basketball crowd selling tickets to those in attendance at the basketball Pink Night. The winner was announced at the half time of the last game. Corporate Sponsors We notified businesses throughout the community about the fifth annual Pink Night events that were planned. To further explain our purpose, we delivered letters explaining plans to raise awareness for breast cancer in the community as well as raise money to benefit local breast cancer prevention

services. (Appendix F) Many businesses showed eagerness to support Pink Night by making donations. Businesses were not the only sponsors encouraged to donate, organizations from the school also helped to achieve our Pink Night goals. Altogether, 42 businesses and organizations throughout the area donated fifty to one hundred dollars to our project donation total. (Appendix G) We also had a generous donation of $100 from an individual bringing our total from donations to $2,160. Our corporate sponsors played a major part in achieving our profit goals. To show our appreciation each sponsor was listed on the back of our t-shirt and Pink Night thank you certificates with handwritten notes on the backs were delivered as well. (Appendix H) Student Body The Appleton City Schools student body (K-12) is made up about 325 students. By involving our sport teams, band, clubs, and Pup Squad we were able to include a majority of the school. Several students decked out their vehicles in pink the afternoon of the volleyball Pink Night. Those that took part paraded through town after school showing off their pinked out cars and getting the community excited about the volleyball Pink Night. There was an entry fee of $3.00 per car and all the participants had a pizza party later that week.
Ethan Mitts Pinked-Out Car for the Car Rally

Pink jerseys were purchased for the volleyball players to wear the night of the volleyball Pink Night. We will be able to have the jerseys for the team to wear at the
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volleyball Pink Night for years to come, but from the purchase of the jerseys we were unable to improve our contribution this year. The basketball teams wore pink socks, which were purchased by the students from a breast cancer awareness supporter website. Tattoos were purchased for the basketball boys.

purchased the Pink Night t-shirts as a uniform for the 25 elementary students who took part in Pup Squad.

Varsity Basketball Girls sporting their Breast Cancer Ribbon Socks

Between involving the sports teams, having a car rally, and entertainment from the Pup Squad and varsity band, the Pink Night events involved 90% of the student body.
Varsity Volleyball Team

Attendance On Friday, September 21, the stands at the football game were full around 400 people in attendance, as well as the stands at the volleyball game on Tuesday, October 16 with an approximate attendance of 250. On Tuesday, January 29, there was a great turnout the stands were packed with about 800 people. The crowd was dressed in their Pink Night t-shirts or pink to show their support.

Varsity Basketball Players sporting their Pink Warrior Tattoos

By including our band members we had entertainment for our crowd at the basketball Pink Night. Also providing entertainment were the cheerleaders. In working with the cheerleaders, we further improved our student involvement. Our cheerleaders hosted a Pup Squad which allows elementary students to attend a cheer camp to practice cheers and a dance. The Pup Squad then performed before the varsity girls basketball game, during the night of the basketball Pink Night. The cheerleaders

Pup Squad cheering for the capacity crowd during the Basketball Pink Night.

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Impact and Benefits to the Community

Tributes One of the main goals of the project was to honor those who had fought breast cancer. Working together, the Pink Night committee came up with several ideas that would show our support to those who have lost the fight, those who continue to fight, and those who have won the battle. Similar to last years Pink Night events, we decided to show support by wearing Pink Night pins and bracelets. The Pink Night t-shirts also served as a way of paying tribute to the numerous cancer fighters. At the Pink Night booth there was a display board of Why We Wear Pink. Listed on the board were several community members that have either fought or are fighting the battle of breast cancer.

our booth to learn more about our fundraising efforts. Several schools in our conference have contacted us and formed Pink Nights after our Pink Night promotions. Not only have we reached our community and raised awareness, but our efforts have impacted several other communities as well. Distribution of Funds Cancer Coaches is a non-profit organization set up with the idea to provide funds to people in our immediate areas. We hope to have this set up within the next six months. We feel like this is a very achievable goal to reach. Cancer Coaches will be headed by a board of directors as stated in the articles of organization. The 2012-13 Pink Night project raised over $5,031.90 in gross revenues. After expenses, the net revenue is $2,528.33. Although we increased gross revenues by 15%, expenses were increased due to the purchases of volleyball uniforms and a pink volleyball. Although these expenses lowered net revenues, these items can be utilized in future years without additional expense. (Appendix I)

Why We Wear Pink Poster Board displayed at the Information Booth during Pink Night games

Not only was our community affected, but the opposing teams fans became aware of our efforts to fight breast cancer and the passion we have to help those with this disease. Students from other schools visited
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Evidence of Publicity
Publicity was very important with Pink Night. Before going through with our project, we received approval from the administrators, who were satisfied with our plan; therefore, we were able to continue our planning. Informing the community about Pink Night was the Advertising Committees main task. One of our goals was to have as many people involved as possible. Times, dates, locations, and details were submitted to the local newspaper and the Little Apple, which is a weekly publication that is available to the community by e-mail or at local businesses. Four separate articles were created for the newspaper and Little Apple. The first article was focused on informing the community on plans for Pink Night. The article explained that we would be holding a Football and Volleyball Pink Night, as well as a Basketball Pink Night. The articles were submitted before each Pink Night. To further publicize the event FBLA and FCCLA members delivered flyers to each business in the area, and flyers were also posted around the school promoting the Pink Night events as well as decorating bulletin boards.
School Bulletin Board located in the High School Commons

basketball Pink Night. The 42 Pink Night sponsors, the varsity band, basketball teams, Bobbie Caswell, and anyone else who helped make Pink Night possible were thanked. Those in attendance were asked to visit the Pink Night booth over in the corner. The Pup Squad was then welcomed to perform. (Appendix J)

Katie Parsons giving her speech during Basketball Pink Night

Evaluation
Upon completing the 2012-2013 Pink Night events the Pink Night Committee talked about the overall success. The intended goals were reached this year and the committee was very pleased with the involvement from others. Money was raised to support in local breast cancer prevention services and there was great participation from our school and community. The Pink Night Committee talked about improvements or additions that could be made such as getting the local businesses to participate on Pink Night events by having workers where pink. Also discussed was extending our Pink Nights by including the Montrose softball team, which is our cooperative sport with a nearby school. The committee would like to purchase pink basketballs for the games next year as well.

The Advertising Committee chairman, Katie Parsons, gave a presentation at the basketball Pink Night before the varsity girls game. She welcomed everyone to the fifth annual Pink Night and the first annual

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Works Cited

American Cancer Society. (2011). Survellance Research. Retrieved Jan. 15, 2013 American Cancer Socity. (2012). Cancer Facts and Figures. Retrieved Jan. 15, 2013

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Appendix

Appendix A: Timeline Appendix B: News Releases Appendix C: News Brief Appendix D: Flyer Appendix E: T-Shirt Order Form Appendix F: Letter to Donors Appendix G: Donor List Appendix H: Thank-You Certificate Appendix I: Financial Summary Appendix J: Speech

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Appendix A
Pink Night Committee formed

September 5, 2012
Sub committees formed Theme and dates approved

September 6, 2012
Sugar Creek Designs contacted for t-shirt design

September 10,2012
Sponsor letters delivered to businesses Local Newspaper was contacted

September 14, 2012

T-shirt forms handed out to student body Football Pink Night Booth workers signed up

September 21, 2012

Football Pink Night held T-shirt order forms due

October 3, 2012
Volleyball Pink Night Booth workers signed up Pink jerseys ordered for volleyball players

October 8, 2012
Local Newspaper was contacted

October 16, 2012

T-shirts delivered Car Rally Volleyball Pink Night held

January 14, 2013

Basketball Pink Night workers signed up Local Newspaper was contacted

January 18, 2013

Poster Party to pink out the gym Contacted opposing team explaining the activites

January 29, 2013

Basketball Pink Night Held

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Appendix B

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Appendix C

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Appendix D

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Appendix E

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Appendix F

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Appendix G

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Appendix H

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Appendix I

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Appendix J

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