BUSINESS COMMUNICATION

Johnson Baby
Oil
Johnson Baby Oil
7 C’s of
Communication
in
1-: Completeness
 The necessary information is
carried in the advertisement.

 The product shows its

importance for a child.
2-: Conciseness
 The message is conveyed
within a short span.

 The ad relevantly expresses

itself in 35 seconds.
3-: Consideration
 It keeps in mind the target
group.

 It targets the affection of

mothers towards there child.
4-:Concreteness
 It uses specific facts along
with word carrying images.

 It shows the utility of

vitamin-D.
5-: Clarity
 The message conveyed is very
clear.

 It highlights the usefulness of

product for a child.
6-: Courtesy
 It shows awareness for not
only of the perspective of
others but also there feelings.

 It shows the emotions of

mother towards her child.
7-: Correctness
 The accuracy of fact is also
present in the advertisement.

 It shows that the product is

enriched in vitamin-D.
Conclusion
 Therefore we can say that the
presented advertisement is well
equipped with the 7 C’s of
Communication.
THANK
YOU !!!