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ALIANE STRATEGICE PENTRU AVANTAJE COMPETITIVE N INDUSTRIA TURISMULUI

Gabriela ANGHEL Administrarea A a!eril"r Internati"nale# an II $a!%ltatea de E!"n"mie i Administarea A a!eril"r# Uni&ersitatea 'D%n(rea de J"s) din Galai# e*mail+ eaa,-alati.%-al,r" C""rd"nat"r tiini i!+ As, Dr, Mi"ara CHIRITA
Introducere $iind !"nsiderate m"dalit(/i ra0ide 1i le2ibile de a !31ti-a res%rse !"m0lementare# alian/ele strate-i!e se n%m(r( 0rintre !ele mai 0"0%lare strate-ii de de4&"ltare a n"il"r 0r"d%se 1i de e2tindere 0e n"i 0ie/e, Di!/i"nar%l 5ebbster de ine1te strate-i! !a iind ##im0"rtant)# iar alian/( !a " ##as"!iere de interese), n a a!erile interna/i"nale alian/ele strate-i!e s%nt den%mite 1i 0arteneriate strate-i!e -l"bale# re0re4ent3nd aran6amente de a a!eri 0rin !are d"i sa% mai m%l/i 0arteneri# din /(ri di erite# !"n&in s( !""0ere4e 0e " 0ia/( intern( sa% mai ales e2tern( 7n a&anta6%l re!i0r"!# 7n &ederea s%s/inerii sa% 7nt(ririi a&anta6el"r !"m0etiti&e ale irmel"r 0arti!i0ante# !3t 1i 0entr% a !reea rela/ii de d%rat( 0r" itabile 89"r!:# ;<<=>, Cel mai adesea termen%l de alian/( strate-i!( este %tili4at 0entr% a des!rie ti0%ri de 0arteneriate 1i as"!ieri !% !a0ital mi2t 7ntre s"!iet(/i din /(ri di erite, Alian/ele strate-i!e s%nt de inite !a iind nelegeri cooperative pe termen lung ntre 2 sau mai multe firme independente, care se angajeaz n activiti de afaceri cu scopul ctigrii de avantaje economice mutuale 8Tsan-# ;<<?>; Alian/ele strate-i!e se de4&"lt( 7ntr*%n medi% !"n!%ren/ial# a6%n-3nd%*se la !rearea de re/elede alian/e strate-i!e# !a %rmare a a0t%l%i !( irmele !reea4( alian/e !% di&er1i 0arteneri# !are la r3nd%l l"r# a% reali4at alian/e !% al/i 0arteneri, Prin %rmare# 0artenerii bene i!ia4( n% n%mai de 0e %rma alian/ei 7n!:eiate 7ntre ei# dar 1i de 0e %rma a!el"ra 7n!:eiate de 0artener%l de alian/( !% alte irme, Dat"rit( di i!%lt(/il"r 7nt3lnite la ni&el%l !%lt%ral !are im0li!( asimilarea de n"i !%n"1tin/e 1i &ite4ei de s!:imbare a 0ie/ei !"m0etiti&e# alian/ele strate-i!e a% de&enit %n me!anism im0"rtant 7n a a!erile interna/i"nale, Cara!teristi!ile 0rin!i0ale ale a!est"r ti0%ri de as"!ieri s%nt %rm(t"arele+ @ d"%( sa% mai m%lte entit(/i# !e de/in res%rse 1i "r/e !"m0arabile# se %nes! 0entr% a 7nde0lini %n set de "bie!ti&e im0"rtante# stabilite de !"m%n a!"rd# 7n tim0 !e 7ntr*%n -rad mai mare sa% mai mi! r(m3n inde0endente d%0( "rmarea alian/eiA @ 0artenerii 7m0art bene i!iile alian/ei 1i !"ntr"l%l as%0ra reali4(rii sar!inil"r desemnate# !eea !e le a!e at3t de di i!il de !"nd%s># !a %rmare a 0arti!i0(rii s%bstan/ial a0r"0iat( la !a0italA @ 0artenerii !"ntrib%ie 7n m"d re-%lat la %na sa% mai m%lte 4"ne*!:eie strate-i!e+ de e2em0l% te:n"l"-ie# 0r"d%se sa% altele de a!est -enA @ alian/ele se 7n!:eie de "bi!ei 7ntre s"!iet(/i !% 0%tere e!"n"mi!( a0r"0iat( 1i !are a! 0arte din /(ri ind%striali4ate# iind 0artenere 1i !"m0etit"are 0e an%mite 0ie/e, n %n!/ie de s era de a!ti&itate a alian/el"r se 0"t distin-e aliane totale B a0ar at%n!i !3nd irmele 0arti!i0ante !"n&in s( 0arti!i0e 7m0re%n( la mai m%lte stadii ale lan/%l%i !reat"r
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ACmal S, HDder# Desale-n Abra:a# Strategic Aliiances in Eastern and Central Europe 8Amstedam B 9"st"n+ Internati"nal 9%siness Mana-ement# EFFG># ;H

de &al"are+ !er!etare*de4&"ltare# 0r"ie!tare# 0r"d%!/ie# marCetin- 1i distrib%/ie * 1i aliane funcionale B se re er( la %n sin-%r d"meni% %n!/i"nal al a a!eril"r 1i a% s!"0%ri limitate 8alian/e de 0r"d%!/ie# de marCetin-# inan!iare 1i !er!etare*de4&"ltare>, Alian/ele strate-i!e mai 0"t i de d"%( ti0%ri+ verticale 1i orizontale, Alian/ele strate-i!e &erti!ale a0ar !3nd irmele a0ar/in a!eleia1i ram%ri# dar reali43nd a4e di erite ale 0r"d%!/iei 1iIsa% &3n4(rii, Prin a!est ti0 de alian/e# se %rm(re1te asi-%rarea masei !riti!e de res%rse 0entr% " a!ti&itate e i!ient( 1i dimin%area !"st%ril"r %nitare, Alian/ele strate-i!e "ri4"ntale re%nes! irmele din di erite ram%ri# !are s%nt sa% 0"t de&eni !"n!%ren/i 1i !are intr( 7ntr*" rela/ie s0e!ial( de !"lab"rare# 0entr% a*1i !""rd"na a!ti&it(/ile 1i res%rsele# &al"ri i!3nd%*le 7m0re%n(# !% " 0r" itabilitate s%0eri"ar(, Alian/ele strate-i!e s%nt %tile 0entr% !re1terea m%ltina/i"nal( din mai m%lte m"ti&e, C"n!%ren/a a 7nre-istrat " !re1tere semni i!ati&( 7n %ltim%l tim0, Dat"rit( !re1terii# satis a!erea a!est"r !ereri din !e 7n !e mai mari ne!esit( !a0a!it(/i n"i# res%rse# le-(t%ri m%ltina/i"nale# a!!es la %rni4"ri 1i 0ie/e# !%n"1tin/e, Un alt m"ti& 0entr% !are alian/ele s%nt "0"rt%ne este !"n!entrarea res%rsel"r 7n !"m%n 1i !"ntr"larea a!est"ra# a!ti&itatea !"m0aniil"r iind 7n-re%nat( 7n m"d n"rmal de res%rsele limitate 0e !are le a% a!estea, Ma-nit%dinea 1i &ite4a de s!:imbare a l%mii este 7n !re1tere# mai ales 0e m(s%r( !e se s!:imb( -%st%rile !lien/il"r 1i te:n"l"-ia a&ansea4(# iar ast el de alian/e 0ermit rea!/ii ra0ide la a!este s!:imb(ri, Alian/ele se de4&"lt( !a " ne!esitate# 0entr% a !reea 1i e20l"ata n"i "0"rt%nit(/i# 0entr% a 7m0(r/i ris!%l 1i 0entr% " mai b%n( a0(rare 7m0"tri&a !"n!%ren/il"r, Alian/ele mai 0ermit !a a!t"rii m%ltina/i"nali di&er1i s( ie inte-ra/i 1i !"ntr"la/i# iar !"st%rile de 0r"d%!/ie s( ie red%se 8Te"ria !"nst%ril"r tran4a!/i"nale# 5illiams"n ;<HJ# Hennart ;<??>, T"t"dat(# s!"0%l alian/el"r este de a 0rel%a %n n"% mana-ement 1i de a a!e s!:imb de !%n"1tin/e 1i e20erien/( !% 0artener%l de a a!eri# "dat( !% e20l"atarea "0"rt%nit(/il"r de 0e 0ia/( 8NeKman# C:a:arba-:i# ;<<L>, C"n "rm E20li!a/iei Intera!/i%nil"r 8HaCanss"n# ;<?E># 7n!rederea# si-%ran/a 1i ada0tabilitatea de&in &itale# iar s!:imb%rile s"!iale 7ntre ra/i%ni 0%r e!"n"mi!e s%nt a!!ent%ate, Un alt as0e!t im0"rtant al alian/el"r strate-i!e este re0re4entat de a0t%l !( s%nt "bli-at"rii 0rin le-e 1i 0rin %rmare s%nt " met"d( "bli-at"rie de a intra 1i de a a!e a a!eri 7n mai m%lte /(ri, Alian/ele strate-i!e re0re4int( " m"dalitate*!:eie de a satis a!e !erin/ele m"ndiale ale %nei 0ie/e !"n!%ren/iale 7n !"ntin%( s!:imbare, Ele 0"t a6%ta " !"m0anie s( de4&"lte le-(t%ri m%lti0le 0e terit"ri%l m%lt"r /(ri re0ede 1i sim%ltan, $ie!are irm( are ne&"i s0e!i i!e !are di!tea4( da!( sa% !%m 0"t i %tile alian/ele strate-i!e la im0lementarea s!:emei sale strate-i!e, Christian tour Grup aliana ce a dus la apariia celui mai mare grup de travel din Romnia n %ltimii 0atr% ani# "bi!ei%rile de !(l(t"rie ale r"m3nil"r s*a% s!:imbat# 7n !ea mai mare 0arte din !a%4a !ri4ei e!"n"mi!e, A!e1tia d"res! &a!an/e si-%re# de !alitate# la %n 0re/ !"re!t, A!easta a d%s la " m%ltit%dine de mi!(ri strate-i!e 7n ind%stria de t%rism din R"m3nia# mi!ari !e re0re4int( nite 0ai ireti !(tre " 0ia( !"ns"lidat(, EF;;+ * GED# "nd%l s0ani"l de in&estiii !are deinea anteri"r brand%rile Happy Tour i Paravion a!:i4ii"nea4( Prestige Tours, Se inte-rea4( ast el t%rism%l de leis%re 7n b%siness*%l Happy Tour. * Eurolines de&ine TUI Travel Center# 0rin 0arteneriat%l de4&"ltat !% t"%r"0erat"r%l TUI, * areea se e2tinde# 0rin 0rel%area a-eniei de t%rism !acana# s0e!iali4at( 0e t%rism intern, * Christian Tour lansea4( Pegas Holidays# brand !are la &remea res0e!ti&( &i4a 0iaa t"%r"0erat"rie, Ulteri"r# a "st re0"4ii"nat !a iind brand%l 0remi%m al l%i Christian Tour,

EF;E+ * T"%r"0erat"r%l areea ata!( se-ment%l :"telier# res0e!ti& a!e in&estiii "arte mari 7n Comple"ul ercur# inerva GM din Mamaia 87n ba4a %n%i !"ntra!t de l"!aie de -esti%ne> i %lteri"r !"ntra!tea4( i Hotelul Ro$marin GM din Predeal 87ntr*" m"dalitate similar( !% ercur# inerva> * areea 0reia i t"%r"0erat"r%l l"!al %limp Iai# !"ns"lid3nd%*i ast el b%siness*%l 0e 0iaa res0e!ti&( * Pe E "!t"mbrie a "st !"m%ni!at !eea !e re0re4int( e&eniment%l an%l%i 0entr% 0iaa de t%rism + !"nstit%irea Christian Group, E&eniment%l de t%rism al an%l%i 0ri&ete %4i%nea 0rin abs"rb/ie# an%me# !rearea Christian Tour Group 8!% !a0ital ;FFN r"m3nes!># 0rin a!:i4i/i"narea de !(tre Christian Tour a 0a!:etel"r ma6"ritare la Europa Travel# &i'i Touring 1i Pegas Holidays, La !"n erin/a de 0res( m"derat( de Dana S(&%i!( 1i -(4d%it( de :"tel%l de J stele H"Kard J":ns"n din 9%!%re1ti a% 0arti!i0at Cristian Pandel B dire!t"r -eneral Christian Tour, Adrian V"i!an B dire!t"r -eneral &i'i Touring# Mari%s Pandel B dire!t"r -eneral Pegas Holidays 1i Te"d"r C(lim(nes!% B dire!t"r -eneral Europa Travel, Entitatea n"%*!reat( -r%0ea4( s%b a!eeai %mbrel( = !"m0anii# ie!are !% s0e!i i!%l ei+ ;, Christian Tour 8CT> B %na dintre !ele mai mariI!%n"s!%te a-enii de t%rism din R"m3nia# s0e!iali4at( 0e t%rism de mas( !% %n 0%bli! mainstream, Destinaia "rte+ Gre!ia, Le-ate de a!est brand s%nt 0r"d%s%l Seni"r V"Da-e# !"n!e0t%l $amilD !l%b i !"n!e0t%l $""dOTra&el lansate an%l a!esta, E, Pegas Holidays 8PH>B irma s"r( Christian Tour# !% %n 0%bli! 0remi%m, G, Europa Travel 8ET>B a-enie de t%rism 0entr% 0%bli!%l lar-# !are &inde 0r"d%se l"K*!"st# &a!ane !% a%t"!ar%l 7n E%r"0a> =, &i'i Touring 89T> B t"%r"0erat"r de t%rism intern# s0e!iali4at 0e 0r"d%s%l lit"ral, N%mele l%i este le-at de intr"d%!erea 0e 0iaa r"m3neas!( a 7ns!rieril"r tim0%rii) 7n EFF< i de !"n!e0t%l P9ebe all in!l%si&e) lansat 7n EF;;# de&enit P9ebe all) 7n EF;E Des0re %4i%ne+ * Iniiat"r%l %4i%nii se 0are !( este Christian Tour# !"n "rm m"del%l%i de b%siness Pinte-rare &erti!al() 0e !are 7l 0ra!ti!( , Pentr% !a tabl"%l s( ie !"m0let# 7n !%r3nd Christian Tour &a an%na i demers%l 0e !are 7l a!e 0e se-ment%l de t%rism "nline, Pe termen l%n-# t"%r"0erat"r%l &i4ea4( de4&"ltarea b%siness*%l%i s(% i 7n d"meniile :"telier i !:iar al trans0"rt%l%i aerian# !el mai 0r"babil t"t 0rin a!:i4iie# !a i 7n !a4%rile &i'i Touring i Europa Travel, * Aliana 7n sine este mai m%lt de!3t " as"!iere de res%rse# iniiat"r%l 0r"ie!t%l%i dein3nd 7n 0re4ent mai m%lt de JFN din a!i"nariat%l ie!(reia dintre !"m0aniile din -r%0 8din !ele re!ent s"site>, * Se re-(ses! s%b a!eeai %mbrel(+ t%rism%l intern i t%rism%l e2tern 8!% intenii de de4&"ltare a in!"min-*%l%i># &a!anele !% a%t"!ar%l i &a!antele !:arter# &a!anele l"K !"st# &a!anele 0entr% 0%bli!%l mainstream i &a!anele 0remi%m, Di erena a( de a-eniile mari i &e!:i de 0e 0ia( !are a% t"ate a!este ti0%ri de 0a!:ete 0entr% t"ate a!este !ate-"rii de t%riti este a0t%l !a ai!i ie!are are %n brand dedi!at, * Da!( 03n( 7n 0re4ent Christian Tour a&ea !!a LJ*HFN 9E9# iar Europa Travel i &i'i Touring a&ea% ma6"ritar 9EC 8a0r"2 ?JN# res0e!ti& a0r"2 HFN># de a!%m 7nainte 0r"babil !( 7n !adr%l -r%0%l%i !ele d"%( se-mente se &"r e!:ilibra, * C% !e a !"ntrib%it ie!are !"m0anie 7n aliana n"% "rmat(+ Christian Tour+ n"t"rietate# reea 0%terni!( de re&3n4(t"ri# re0re4entare dire!t( "arte b%n( 7n ar( 8a-enii 0r"0rii># e20eriena 0e 0r"d%s 0e 0ieele e2terne# !"m%ni!are 0%terni!( Europa Travel+ 0%bli!%l l"K !"st# %n !anal "arte b%n de &3n4are dire!t(

&i'i Touring+ 0%bli!%l de R"m3nia# e20eriena de b%siness 0e 0iaa intern( 80re0"nderent lit"ral> * Pe termen l%n-# aliana 7nseamn( i red%!erea !"st%ril"r 8"0erai"nale# de marCetin- i !"m%ni!are et!> * n 0eri"ada imediat %rm(t"are# "!%s%l &a i 0e t%rism%l intern i 0e in!"min-# !a se-mente !% 0"tenial# !are &"r bene i!ia de e20eriena a!%m%lat( 0e se-ment%l de t%rism e2tern, A!esta este al treilea mare -r%0 din t%rism# "rmat 0rin %4i%ni 0rin abs"rb/ie# d%0( Eurolines 8!% !a0ital ;FFN r"m3nes!># !are a 0rel%at (ova Turism 7n EFF= 1i %lteri"r T)* )viation 1i +anu'ius ,i Happy Tour 8de/in%t# din EFF?# de "nd%l de in&esti/ii s0ani"l GE+># !are a 0rel%at# 7n inter&al%l EF;F B EF;E Paravion# Travel House 1i Prestige Tours, 'n 0re4ent# s%ntem !el mai mare -r%0 de tra&el din R"m3nia, D"rim s( le " erim r"m3nil"r a!elea1i tari e 1i a!ilit(/i 0e !are le a% -ermanii sa% britani!ii, n 0re4ent# ne 0%tem 0ermite s( ne-"!iem !% 0artenerii e2terni 0e &"l%m# de!i 0%tem "b/ine 0re/%ri m%lt mai b%ne)# a a irmat Cristian Pandel# lider%l Christian Tour 1i al re!ent%l%i !reat -r%0, &i'i Touring re0re4int( %n im0"rtant !31ti- al -r%0%l%i Christian Tour# de"are!e re0re4int( %n%l dintre !ei mai dinami!i t"%r"0erat"ri 0e t%rism intern# se-ment !are a 7nre-istrat !re1teri im0"rtante 7n a!est an. &i'i Touring a "st 0rima a-en/ie de t%rism a%t":t"n( !are a lansat !"n!e0t%l de ns!rieri tim0%rii 0entr% R"m3nia# 7n EFF= B EFFJ# iar 7n EF;; a intr"d%s 0e 0ia/( !"n!e0t%l 9ebe All In!l%si&e, Europa Travel este 0rim%l t"%r"0erat"r !are a intr"d%s !%rse !% a%t"!ar%l s0re ins%la elen( T:ass"s# %lteri"r de4&"lt3nd 1i alte destina/ii 0e se-ment%l l"K !"st+ SCiat:"s# Marmaris# QaCDnt:"s et!, Pegas Holidays s*a remar!at 0rin 0r"m"&area %n"r destina/ii de l%2 0re!%m D%bai# Caraibe# dar 1i a res"rt%ril"r %ltra all in!l%si&e din AntalDa, Ce ar mai i de s0%s des0re n"%l -r%0# 7n !i re 1i a0teR * Re/ea 0r"0rie de EE de a-en/ii# %nde se &"r re-(si !atal"a-ele !el"r = t"%r"0erat"ri !are "rmea4( -r%0%l * Peste ;,EFF de re&3n4(t"ri 7n t"at( /ara * n a%-%st EF;E# C:ristian T"%r a ina%-%rat %n Tra&el C"n!e0t St"re B a-en/ie de t%rism# !a enea# resta%rant !% s0e!i i! -re!es!# t"ate 7n a!ela1i l"! * Pe ;J n"iembrie# la T3r-%l de T%rism al R"m3niei de la ROMESPO# C:ristian T"%r Gr"%0 a lansat de6a !atal"a-ele de &ar( * T"tal estimat 7n EF;E B ;JF,FFF de t%ri1ti, Estimare 0entr% EF;G B EFF,FFF de t%ri1ti * Estimare a !i rei de a a!eri a -r%0%l%i 0entr% EF;G B HF de mili"ane de e%r", Pentr% EF;E# d"ar C:ristian T"%r are " !i r( de a a!eri 8r%la6> estimat( de GJ de mili"ane de e%r"# 7n !re1tere !% =FN a/( de EF;;# !3nd era de EL de mili"ane de e%r", Ci ra de a a!eri real(# res0e!ti& !"misi"anele# re0re4int(# 0"tri&it l%i Cristian Pandel# E mili"ane de e%r", A!esta a s%bliniat !( ma6"ritatea t"%r"0erat"ril"r de!lar( r%la6%l t"tal 1i n% s%mele r(mase 7n irm(# res0e!ti& !"misi"anele, * C:ristian T"%r Gr"%0 %rm(re1te e2tinderea 0e alte se-mente+ -r%0 :"telier 8este &i4at( 0rel%area 7n mana-ement a %n"r :"tel%ri de 0e lit"ral%l r"m3nes! 1i din Gre!ia># -r%0 de trans0"rt !% a%t"!ar%l 1i !"m0anie aerian(, TVrem s( de4&"lt(m &a!an/ele l"K !"st 1i de a!eea am 0rel%at Europa Travel# dar 1i 0a!:etele 7n destina/ii interne# 7n !are este s0e!iali4at( a-en/ia &i'i TouringT# a de!larat# 7ntr* " !"n erin/( de 0res(# C:ristian Pandel# 0r"0rietar%l a-en/iei Christian Tour# !% a a!eri de a0r"2imati& E mili"ane de e%r"# 0"tri&it datel"r transmise Minister%l%i $inan/el"r, Pandel a s0%s !( &3n4(rile irmei 0e !are " !"nd%!e de0(1es! G= de mili"ane de e%r"# 7ns( la Minister%l $inan/el"r este 7nre-istrat d"ar !"misi"n%l 7n!asat, n %ltim%l an# mai m%lte a-en/ii de t%rism# 7n 0rin!i0al din 0r"&in!ie# 1i*a% ar(tat dis0"nibilitatea de a !eda 0a!:et%l ma6"ritar de a!/i%ni !:iar 1i -ratis %n"r irme mai

0%terni!e# 0entr% a ie1i din di i!%lt(/ile inan!iare 7n !are intraser( sa% 0entr% !( n% mai re%1ea% s( a!( a/( !"n!%ren/ei de 0e 0ia/(, TA&em %n 0lan de de4&"ltare 0e :"tel%ri, Vrem s( l%(m mana-ement%l !3t"r&a :"tel%ri din /ar( 1i a&em dis!%/ii 7n a!est sens 1i 7n Gre!ia, A&em di&i4ia de trans0"rt !% a%t"!ar%l 1i ne -3ndim s( 7n iin/(m 1i %na de trans0"rt aerianT# a mai s0%s Pandel# !itat de Media a2, El a ad(%-at !( -r%0%l de irme 0e !are 7l !"nd%!e &a de4&"lta 1i !"m0"nenta t%rism%l%i de l%2# !are n% a "st a e!tat( 7n %ltimii ani de !ri4a e!"n"mi!(, * Pentr% EF;G# C:ristian T"%r %rm(re1te at3t de4&"ltarea t%rism%l%i intern# !3t 1i a in!"min-*%l%i, n &ederea de4&"lt(rii in!"min-*%l%i# &a 0arti!i0a la t3r-%ri de t%rism interna/i"nale 0re!%m 5"rld Tra&el MarCet din L"ndra# IT9 9erlin# $ITUR Madrid et!, * Urm(re1te intr"d%!erea !"n!e0t%l%i de Seni"r V"Da-e 1i 0entr% R"m3nia, 'Cred !( asist(m la " e&"l%/ie nat%ral( 0e 0ia/a r"m3neas!(# asem(n(t"are !% !e s*a 7nt3m0lat 7n E%r"0a de &est 1i 7n t"at( l%mea, A&em e2em0l%l Germaniei# %nde# din mii de a-en/ii s*a% "rmat re/ele# !are a0"i s*a% trans "rmat 7n -r%0%ri, Vremea l%0il"r sin-%rati!i 7n t%rism a a0%s, Viit"r%l 0e termen medi% este !el al %nirii "r/el"r# 0entr% a mer-e mai de0arte, Ca s( 0"/i r3m3ne sin-%r# treb%ie s( ii 0%terni! 0e " an%mit( ni1()# a s%bliniat Adrian V"i!an# lider%l &i'i Touring, In "rmaii des0re membrii Gr%0%l%i C:ristian T"%r Christian Tour+ U 0este ;FF,FFF de t%riti 7n EF;E U GJ,FFF,FFF e%r" !i ra de a a!eri U ;,EFF a-enii 0artenere U 0este EF de maini de trans0"rt -r%0%ri de 0ers"ane 7n l"ta 0r"0rie U ;L 4b"r%ri !:arter 0e s(0t(m3n( U GF a%t"!are !:arter s(0t(m3nal U ?E !ir!%ite trans0"rt !% a%t"!ar%l U HJ !ir!%ite trans0"rt !% a&i"n%l, Pegas Holidays U Iniiat"r%l a d"%( !"n!e0te e2!l%si&iste 0entr% R"m3nia+ Pe-as VIP i T%rb" Pe-as, Prin Pe-as VIP t%ritii s%nt tratai re-ete 7n &a!ane la :"tel%ri de 0atr% i !in!i stele# iar 0rin T%rb" Pe-as# t"%r"0erat"r%l ad%!e !ele mai b%ne deal*%ri 7n materie de &a!ane, U O0erea4( !% s%!!es 0e 0iee e2terne 0re!%m 9%l-aria sa% T%r!ia, Europa Travel U A-enia de t%rism n%m(r%l %n% 0e l"K !"st 7n R"m3nia a !(rei " ert( !%0rinde se6%r%ri 87n destinaii 0re!%m Gre!ia# T%r!ia# Istanb%l# Italia# E-i0t# S0ania# $ranta# A%stria># !ir!%ite# Re&eli"n# Cr(!i%n# Pate# lit"ral R"m3nia# bilete de a&i"n# !a4are :"tel%ri# !arna&al# &a!ane e2"ti!e, U E%r"0a Tra&el a iniiat 0r"ie!t%l 'T"at( E%r"0a 0rin E%r"0a Tra&elP 8al(t%ri de !"ns%ltant%l 7n t%rism Ci0rian Enea># 0rin intermedi%l !(r%ia a% "st identi i!ate# d"!%mentate# sele!i"nate i &i4itate !ele mai interesante destinaii din E%r"0a 0entr% !are a% "st reali4ate !ele mai b%ne " erte de t%rism, &I&I Touring U T"%r"0erat"r de t"0 s0e!iali4at e2!l%si& 0e t%rism%l intern# !% 0este ;FFF de l"!aii r"m3neti 7n " ert(, U A lansat 7n!( din EFF=# 0entr% 0rima dat( 7n R"m3nia# !"n!e0t%l 'ns!rieri tim0%rii) " iniiati&( !%ra6"as( 0entr% an%l res0e!ti&# ast(4i B %n 0r"-ram na i"nal de s%!!es, U O alt( 0remier( 0entr% R"m3nia# a "st lansarea 7n EF;; a !"n!e0t%l%i '9E9E ALL B 0entr% t"i !"0iiiP!% n"i a!ilit(i 0entr% trei -r%0e de &3rst(+ bebe# 0ri!:indel i 6%ni"r, S%nt " erite 0a!:ete !% -rat%it(i la !a4are# meni%ri s0e!iale 0entr% !"0ii# sterili4at"are de biber"ane# !(r%!i"are dire!t de la :"tel, 'As"!ierea !el"r 0atr% a-enii nu va schim'a cu nimic statutul touroperatorilor.iecare va r/mne speciali$at pe o.ertele turistice pe care s#a consacrat0 dar va prelua i o.erte din catalogul celorlali parteneri ai grupului. +e e"emplu0 cine va vrea s/ cumpere turism intern de la Christian Tour # &a -(si o.erte diversi.icate de la &i'i Touring# 0"ate ale-e &a!ane l"K !"st 0%se la dis0"4iie de Europa Travel sa% 0a!:ete de

l%2 " erite de Pegas Holidays, A!east( !"lab"rare &a ad%!e " " ert( b"-at( 7n a-enii# " 0alet( mai lar-( de destinaii i t%rism la !ele mai 7nalte standarde, Vrem !a t%ritii s( ie m%lt%mii de ra0"rt%l !alitate*0re i !"lab"rarea s( ie bene i!( t%rit ilor )# a e20li!at Cristian Pandel, As"!ierea &a 0ermite ie!(rei a-enii# 0re!%m i -r%0%l%i# s( se de4&"lte i s( identi i!e n"i m"dalit(i de a r(s0%nde la !ererile !lienil"r, ' Intrarea 7n Grupul Christian Tour &a 7nsemna %n 0r"d%s b%n * t%rism%l intern de la &i'i Touring # 0r"m"&at 0rin intermedi%l !elei mai mari reele distrib%ie din ar( 80este ;,EFF de a-enii>)# a s0%s Adrian V"i!an# dire!t"r &i'i Touring, La r3nd%l s(%# Mari%s Pandel# mana-er Pegas Holidays# !"nsider( !( e20eriena# "ra inan!iar(# 0r" esi"nalism%l i Cn"K :"K*%l lideril"r 0ieei de t%rism &"r !"ntrib%i la s%!!es%l Gr%0%l%i# iar %4i%nea le &a da 0%terea de a i !"m0etiti&i, 'Intrarea a-eniei Europa Travel 7n Grupul Christian Tour 7nseamn( 0"sibilitatea de a menine !reterea s%sin%t( i !"nstant( 7nre-istrat( 7n %ltimii ani# 0rin s%0"rt%l " erit de "ra i n"t"rietatea -r%0%l%i 7n ne-"!ierile !% %rni4"rii# !% re&3n4(t"rii# im0li!it a( de t%riti)# a !"m0letat Te"d"r C(lim(nes!%# mana-er Europa Travel, Marele !3ti-(t"r al %4i%nii 0"ate i !"nsiderat &i'i Touring# !are &a bene i!ia de " reea 0%terni!( de distrib%ie i de 0%tere !res!%t( de ne-"!iere !% %rni4"rii de 0e 0iaa intern(, Ceea !e a!e !a 0iaa de t%rism intern s( n% mai ie la el de linitit( !%m era 03n( a!%m, C% si-%ran( n% &"r 7nt3r4ia s( a0ar( 0a!:ete de lit"ral r"m3nes! !% !"m0"nent( de trans0"rt !% a%t"!ar%l din "arte m%lte 4"ne ale (rii, i# de !e n%# !:artere interne !(tre lit"ral%l r"m3nes! sa% !(tre alte 4"ne ale (rii, Pe termen s!%rt# 0r"babil !( !el mai e20%s %nei !"m0etiii seri"ase &a i lit"ral%l r"m3nes!# se-ment%l balnear este mai 0%in ameninat, R(m3ne de &(4%t !e 8i !3nd> se 7nt3m0la !% Delta D%n(rii# !% t%rism%l m"ntan et!# %nde e20eriena &i'i Touring n% este la el de 0%terni!(, Ni!i 0iaa de in!"min- n% &a mai i 0r"babil la el de !"n "rtabil(# 7ns( ai!i l%!r%rile s%nt mai 0%in sim0le de!3t 0ar, Un alt mare !3ti-(t"r este !lar !( e !"ns%mat"r%l inal# !are*i 0"ate l%a din a!elai l"! i l%na de miere i &a!ana !% !"0iii i &a!ana !% a%t"!ar%l 0entr% 0(rini# la 0re%ri s%0er*!"m0etiti&e 0r"babil# dat( iind 0%terea de ne-"!iere 0e !are " &a a&ea -r%0%l la %rni4"ri, C"m%ni!area 8%nitar(> este %na dintre marile 0r"&"!(ri ale a!estei mi!(ri, MarCetin-%l &a a&ea %n !%&3nt -re% de s0%s# 0entr% !( n% e del"! de 6"a!( !% at3tea brand%ri# se-mente# 0iee, De"!amdat(# !i rele s%nt mai 0%in im0"rtante, Im0"rtant( e mi!area 7n sine i !%m &a a e!ta ind%stria, i la el de im0"rtant e !%m &a r(s0%nde ind%stria la a!east( 0r"&"!are, Indi erent !( este &"rba de ie!are se-ment 7n 0arte sa% de -r%0, Dra-"1 Anastasi%# 0re1edintele Eurolines 1i al TUI Travel Center Romnia# 0re&edea a!east( sit%a/ie 7n %rm( !% mai bine de J ani# 0e !3nd era 0re1edintele )socia1iei (a1ionale a )gen1iilor de Turism 2)()T3, El s0%nea !( &a s"si &remea alian/el"r# a "rm(rii de -r%0%ri de interes# 0e m"del%l -erman, La "ra a!t%al(# 0e l3n-( alian/ele amintite mai s%s# a&em t"%r"0erat"ri !are s*a% de4&"ltat intern# e2tin43nd%*se 1i 0rin ran!i4e B 0re!%m Paralela 45 "ri E"imtur 8!are se de4&"lt( m%lt la r3nd%l l"r>, De asemenea# a&em -r%0%l Eurolines# !are# 0e l3n-( a0t%l !( re0re4int( TUI Travel Center Romnia# de/ine t"%r"0erat"r%l (ova Travel# trans0"rtat"r%l Eurolines Romnia# re/ea%a de a-en/ii Intertouring din Germania# Eurolines oldova# Touring Rent )uto# T)* )viation# !"m0ania de ta2i (e"t et!, Pr"babil !( 7n !3/i&a ani &"m asista la !"ns"lidarea 0ie/ei de t%rism# 0rin "rmarea !3t"r&a mari -r%0%ri de t"%r"0erat"ri, De6a a&em Eurolines TUI Travel Center# Happy Tour Group 1i Christian Tour Group, V"m &edea !e mi1!(ri &"r a!e al/i t"%r"0erat"ri

0%terni!i# 0re!%m Paralela 45# E"imtur# )erotravel# arshal 8!are s*a de4&"ltat m%lt 0e :"tel(rie> et!, O tentati&( de "rmare a %n%i -r%0 !"nsilidat"r# din 0(!ate nere%1it(# a "st 7n EFFJ# 0rin alian/a dintre marii t"%r"0erat"ri Happy Tour 8de/in%t la a!ea &reme de amilia Demetriade># )erotravel 1i arshal, Cert este !( da!( EF;F a "st an%l Happy Tour# EF;; B an%l TUI Travel Center Romnia# EF;E este an%l Christian Tour Group, Cine &a %rmaR CRI6TI)( P)(+E*7 8Urci0 respiri0 cree$i0 vin$i0 9ncase$i0 te adapte$i concuren1ei0 cree$i0 vin$i0 9ncase$i0 urci. Pn/ unde 91i permite muntele:;

9ibli"-ra ie ;, ACmal S, HDder# Desale-n Abra:a, Strategic Aliiances in Eastern and Central Europe Amstedam B 9"st"n+ Internati"nal 9%siness Mana-ement# EFFG E, Hennart# J,*$, A transaction costs t!eor" of e#uit" joint ventures , Strate-i! Mana-ement J"%rnal# ;<?? G, Ni!"lae Al, P"0# I"nel D%mitr%, $ar%eting international 9%!%resti+ Uran%s# EFF; =, 5illiams"n# O,E, $ar%ets and &ierarc!ies Anal"sis and Antitrust 'mplications( A Stud" in t!e Economics of 'nternal )rganization, $ree Press# ;<HJ, 5eb"-ra ie ;, E, G, =, J, L, H, ?, :tt0+IIKKK,t%rismmarCet,!"m :tt0+IIKKK,!:ristiant"%r,r" :tt0+IIKKK,bibi,r" :tt0+IIKKK,e%r"0atra&el,r" :tt0+IIKKK,0e-as:"lidaDs,r" :tt0+IIstirea4ilei,r" :tt0+IIKKK,!a0ital,r" :tt0+IIKKK,Kall*street,r"